Acerca de este Curso
4.7
18 calificaciones
5 revisiones
The purpose of this course is to help individuals and organizations survive when confronted with disruptive technologies that threaten their current way of life. We will look at a general model of survival and use it to analyze companies and industries that have failed or are close to failing. Examples of companies that have not survived include Kodak, a firm over 100 years old, Blockbuster and Borders. It is likely that each of us has done business with all of these firms, and today Kodak and Blockbuster are in bankruptcy and Borders has been liquidated. Disruptions are impacting industries like education; Coursera and others offering these massive open online courses are a challenge for Universities. In addition to firms that have failed, we will look at some that have survived and are doing well. What are their strategies for survival? By highlighting the reasons for the decline of firms and industries, participants can begin to understand how to keep the same thing from happening to them. Through the study of successful organizations, we will try to tease out approaches to disruptions that actually work. Our ultimate objective is to develop a strategy for survival in a world confronting one disruptive technology after another....
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Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Beginner Level

Nivel principiante

Clock

Approx. 8 hours to complete

Sugerido: 6 hours/week...
Comment Dots

English

Subtítulos: English...
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Beginner Level

Nivel principiante

Clock

Approx. 8 hours to complete

Sugerido: 6 hours/week...
Comment Dots

English

Subtítulos: English...

Programa - Qué aprenderás en este curso

Week
1
Clock
1 hora para completar

1.1

A Model and framework to help understand disruptive technologies...
Reading
4 videos (Total: 25 min), 1 quiz
Video4 videos
1.1 Survivor Model12m
1.2 Sustaining and Disruptive Technologies4m
1.3 The Box Score7m
Quiz1 ejercicio de práctica
Module 1.16m
Clock
28 minutos para completar

1.2

Some examples of companies that were not able to survive disruptive technologies...
Reading
3 videos (Total: 22 min), 1 quiz
Video3 videos
2.2 Kodak Disrupted9m
2.3 Kodak Today and the Future4m
Quiz1 ejercicio de práctica
Module 1.26m
Week
2
Clock
22 minutos para completar

2.1

A company that did not survive and its disruptor...
Reading
2 videos (Total: 16 min), 1 quiz
Video2 videos
3.2 Netflix5m
Quiz1 ejercicio de práctica
Module 2.16m
Clock
1 hora para completar

2.2

Another story of disruption and a summary of our examples...
Reading
4 videos (Total: 34 min), 1 quiz
Video4 videos
4.2 Amazon12m
4.3 Three Amigos11m
This is the case study for the mid-course examm
Quiz1 ejercicio de práctica
Mid Course exam on Uber20m
Week
3
Clock
1 hora para completar

3.1

Newspapers are an important component of a democratic society; the Internet threatens them in a number of ways...
Reading
3 videos (Total: 26 min), 1 quiz
Video3 videos
5.2 Newspaper data7m
5.3 Newspaper survival10m
Quiz1 ejercicio de práctica
Module 3.16m
Clock
1 hora para completar

3.2

Social media has transformed the way people relate to each other, but it has a disruptive component that is worrying...
Reading
3 videos (Total: 27 min), 1 quiz
Video3 videos
6.2 Publish or Perish9m
6.3 Social Media is Disruptive8m
Quiz1 ejercicio de práctica
Module 3.26m
Week
4
Clock
1 hora para completar

4.1

Two companies in this module are private and are very successful; a quasi-public agency has a hard time competing with them and their technology...
Reading
4 videos (Total: 30 min), 1 quiz
Video4 videos
7.2 FedEx6m
7.3 USPS9m
7.4 A Comparison5m
Quiz1 ejercicio de práctica
Module 4.16m
Clock
27 minutos para completar

13

Conclusions about disruption...
Reading
3 videos (Total: 21 min), 1 quiz
Video3 videos
8.2 Disruption II6m
8.3 Disruption III7m
Quiz1 ejercicio de práctica
Module 4.26m
Clock
1 hora para completar

14

Suggestions for how to respond to a disruptive technology...
Reading
4 videos (Total: 23 min), 1 quiz
Video4 videos
9.2 Summary I5m
9.3 Summary II3m
Final Exam Casem
Quiz1 ejercicio de práctica
Final exam quiz on GE Goes Digital20m
Clock
12 minutos para completar

15

Survival in the physical world...
Reading
1 video (Total: 12 min)
Video1 video

Instructor

Hank C. Lucas

Robert H. Smith Professor of Information Systems
School of Business

Acerca de University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

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