Attribute Trade-offs

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Del curso dictado por Universidad de Virginia
Customer Value in Pricing Strategy
78 ratings
Universidad de Virginia
78 ratings
Curso 2 de 4 en SpecializationPricing Strategy Optimization
De la lección
Measuring Customer Preferences

Conoce a los instructores

  • Jean Manuel Izaret
    Jean Manuel Izaret
    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler
    Thomas Kohler
    Associate Director, Pricing
    Marketing, Sales & Pricing Practice
  • Ronald T. Wilcox
    Ronald T. Wilcox
    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
    Marketing