Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
Este curso forma parte de Programa Especializado - Estrategia de Negocios
Business Growth Strategy
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Acerca de este Curso
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Qué aprenderás
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
Habilidades que obtendrás
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
Programa - Qué aprenderás en este curso
Semana
13 horas para completar
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts.
13 videos (Total 86 minutos), 5 readings, 1 quiz
13 videos
Why Grow?9m
Strategy and Growth3m
Growth Alternatives7m
Growth Risks7m
Growth through Scaling9m
Scenario Planning5m
Scenario Planning Step 15m
Scenario Planning Steps 2 and 37m
Scenario Planning Steps 4 and 56m
Module Lessons2m
Strategist's Toolkit: Scenario Planning7m
Starbucks Case Debrief8m
5 lecturas
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Starbucks Corporation25m
1 ejercicio de práctica
Growth through Scaling40m
Semana
22 horas para completar
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response.
9 videos (Total 54 minutos), 1 reading, 1 quiz
9 videos
Using Game Theory to Understand Rivalry8m
Using Game Theory to Understand Cooperation7m
Identifying Potential Rivals8m
Pre-entry Strategies5m
Post-entry Strategies7m
Module Lessons1m
Strategist's Toolkit: Payoff Matrices2m
JetBlue vs. American Airlines Case Debrief6m
1 lectura
The Battle for Logan Airport: JetBlue versus American Airlines20m
1 ejercicio de práctica
Growth through Entry40m
Semana
32 horas para completar
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy.
13 videos (Total 74 minutos), 1 reading, 1 quiz
13 videos
Pros and Cons of Acquisitions5m
Pitfalls of Growth Through Acquisition7m
Why Firms Overpay for Acquisitions5m
Alternatives to Acquisition7m
Identifying Successful Acquisition Opportunities3m
Acquisition Analysis5m
Strategic Benefit: Value of the Target2m
Avoiding Overpaying4m
Acquisition Analysis: Opportunity Costs6m
Module Lessons4m
Strategist's Toolkit: Acquisition Analysis5m
Tata Motors Case Debrief9m
1 lectura
Tata Motors Limited: Ratan's Next Step15m
1 ejercicio de práctica
Growth through Acquisition40m
Semana
45 horas para completar
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
12 videos (Total 58 minutos), 2 readings, 2 quizzes
12 videos
Innovation Strategies3m
Developing an Innovative Capability6m
Keys to Innovation3m
Organizing for Innovation6m
Appropriating Value from Innovations2m
Intellectual Property Protection7m
Complementary Assets4m
Determining an Innovation Strategy5m
Module Lessons1m
Strategist's Toolkit: Real Options Analysis2m
Intel Case Debrief7m
2 lecturas
Intel Corporate Venturing15m
Assignment Overview15m
1 ejercicio de práctica
Growth through Innovation40m
67%
comenzó una nueva carrera después de completar estos cursos
67%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Principales revisiones
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.
Instructores
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
Acerca de Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Acerca del programa especializado Estrategia de Negocios
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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