Acerca de este curso: Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.

Creada por: Universidad de Virginia

Enseñado por: Michael Lenox, Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Enseñado por: Jared Harris, Samuel L. Slover Research Chair in Business Administration
Darden School of Business

Información básica	Curso 2 de 5 en Business Strategy Specialization
Nivel	Beginner
Compromiso	4 weeks of study, 2-6 hours/week
Idioma	English, Subtítulos: Korean
Cómo aprobar	Aprueba todas las tareas calificadas para completar el curso.
Calificaciones del usuario	4.8 estrellas Calificación promedio del usuario 4.8Ve los que los estudiantes dijeron

Programa

SEMANA 1

Dynamic Strategy

Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.

9 videos, 9 readings

Reading: Course Overview
Reading: Course Requirements
Reading: Get to Know Your Classmates
Reading: Using the Discussion Forums
Vídeo: The Dynamic Capabilities Perspective
Vídeo: Introduction to the Competitive Life Cycle
Vídeo: Competitive Life Cycle: Common Patterns
Vídeo: Why Incumbent Firms Fail or Survive
Vídeo: Competitive Life Cycle Analysis
Vídeo: Module Lessons
Vídeo: Strategist's Toolkit: Competitive Life Cycle Analysis
Reading: Sony PlayStation 4: Aim and Fire
Vídeo: Sony PlayStation 4 Case Debrief
Reading: Week 1 Slides
Reading: Introduction to Strategic Analysis
Reading: Common Terms, Strategy Analytics, and Gathering Strategic Intelligence
Reading: The Strategist's Toolkit: Table of Contents

Calificado: Dynamic Strategy

SEMANA 2

International Strategy

Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.

10 videos, 2 readings

Vídeo: Patterns of Internationalization
Vídeo: Where to Compete
Vídeo: Entering Foreign Markets: Exporting
Vídeo: Entering Foreign Markets: Licensing and Alliances
Vídeo: Entering Foreign Markets: Foreign Direct Investment
Vídeo: Foreign Direct Investment: Entry Mode
Vídeo: Module Lessons
Vídeo: Strategist's Toolkit: Internationalization Analysis
Reading: Orascom Telecom Holding: Wind and Weather
Vídeo: Orascom Telecom Holding Case Debrief
Reading: Week 2 Slides

Calificado: International Strategy

SEMANA 3

Diversification Strategy

Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.

10 videos, 2 readings

Vídeo: Financial Reasons to Diversify
Vídeo: Operational Reasons to Diversify
Vídeo: Strategic Reasons to Diversify
Vídeo: Why Firms Exist: Theory of the Firm
Vídeo: Limits on Firm Scope
Vídeo: The Right Degree of Diversification
Vídeo: Module Lessons
Vídeo: Strategist's Toolkit: Diversification Matrices
Reading: Walt Disney Co: Mickey Mouse or Media Mammoth?
Vídeo: Walt Disney Co Case Debrief
Reading: Week 3 Slides

Calificado: Diversification Strategy

SEMANA 4

Stakeholder Strategy

How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.

9 videos, 4 readings, 1 practice quiz

Vídeo: Creating Value for Stakeholders
Vídeo: Aligning Key Stakeholders
Vídeo: Aligning Secondary Stakeholders
Vídeo: Sources of Institutional Pressure
Vídeo: Value Creation and Your Values
Vídeo: Module Lessons
Vídeo: Strategist's Toolkit: Stakeholder Analysis
Reading: GE Healthcare in India: An (Ultra)Sound Strategy?
Vídeo: GE Healthcare India Case Debrief
Reading: Week 4 Slides
Reading: Stakeholder Analysis Worksheet
Reading: Assignment Overview
Practice Quiz: Practice Reviewing an Assignment

Calificado: Stakeholder Strategy

Calificado: Advanced Competitive Position

Preguntas Frecuentes

When will I have access to the lectures and assignments?

What if I need additional time to complete the course?

What will I get if I pay for this course?

Can I take this course for free?

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Cómo funciona

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creadores

Universidad de Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Tarifa

	Comprar curso
Accede a los materiales del curso	Disponible
Accede a los materiales con calificación	Disponible
Recibe una calificación final	Disponible
Obtén un Certificado de curso para compartir	Disponible

Calificaciones y revisiones

Calificado 4.8 de 5 452 calificaciones

enjoyed learning

Wow!I just have to complete these course...superb teaching by highly qualified Professors.

The course gives a great overview about how to proceed to implementation of business strategy from advance point of view, one of the things that most like to me was the updated information and for this reason the applicability to the real world and environments focused in growing business.