Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Este curso forma parte de Programa Especializado - Estrategia de Negocios
ofrecido por
Programa Especializado - Estrategia de NegociosUniversidad de VirginiaAcerca de este Curso
26,544 vistas recientes
Resultados profesionales del estudiante
33%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
18%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Some familiarity with business is helpful, but not required.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Chino (simplificado), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish)
Qué aprenderás
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Habilidades que obtendrás
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
Resultados profesionales del estudiante
33%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
18%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Some familiarity with business is helpful, but not required.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Chino (simplificado), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - Qué aprenderás en este curso
2 horas para completar
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
2 horas para completar
8 videos (Total 49 minutos), 4 lecturas, 1 cuestionario
8 videos
The Dynamic Capabilities Perspective6m
Introduction to the Competitive Life Cycle8m
Competitive Life Cycle: Common Patterns9m
Why Incumbent Firms Fail or Survive8m
Competitive Life Cycle Analysis7m
Module Lessons1m
Strategist's Toolkit: Competitive Life Cycle Analysis3m
4 lecturas
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
1 ejercicio de práctica
Dynamic Strategy40m
2 horas para completar
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
2 horas para completar
9 videos (Total 54 minutos)
9 videos
Patterns of Internationalization7m
Where to Compete4m
Entering Foreign Markets: Exporting5m
Entering Foreign Markets: Licensing and Alliances5m
Entering Foreign Markets: Foreign Direct Investment4m
Foreign Direct Investment: Entry Mode5m
Module Lessons4m
Strategist's Toolkit: Internationalization Analysis8m
1 ejercicio de práctica
International Strategy40m
1 hora para completar
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
1 hora para completar
9 videos (Total 42 minutos)
9 videos
Financial Reasons to Diversify5m
Operational Reasons to Diversify4m
Strategic Reasons to Diversify6m
Why Firms Exist: Theory of the Firm7m
Limits on Firm Scope4m
The Right Degree of Diversification2m
Module Lessons1m
Strategist's Toolkit: Diversification Matrices3m
1 ejercicio de práctica
Diversification Strategy40m
5 horas para completar
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
5 horas para completar
8 videos (Total 42 minutos), 1 lectura, 3 cuestionarios
8 videos
Creating Value for Stakeholders5m
Aligning Key Stakeholders5m
Aligning Secondary Stakeholders6m
Sources of Institutional Pressure9m
Value Creation and Your Values3m
Module Lessons3m
Strategist's Toolkit: Stakeholder Analysis4m
1 lectura
Assignment Overview20m
2 ejercicios de práctica
Stakeholder Strategy40m
Practice Reviewing an Assignment30m
Reseñas
Principales reseñas sobre ADVANCED BUSINESS STRATEGY
por AS10 de nov. de 2017
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach. Thanks for professors to design such module.
por MM25 de may. de 2016
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
por AC25 de oct. de 2016
Loved the deep thought processes this course explored; planning through to Implementation of complex strategies in real life scenarios adding value to any operations minded professional.
por MS8 de nov. de 2015
Very useful and valuable course! Easy to understan, clear and interesting manner of teaching of both course instructors. Worth passing if you are interested in business and strategy.
Acerca de Programa especializado: Estrategia de Negocios
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
