Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Este curso forma parte de Programa especializado: Estrategia de Negocios
39.451 ya inscrito
ofrecido por
Programa especializado: Estrategia de NegociosUniversidad de VirginiaAcerca de este Curso
18.364 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Nivel principiante
Some familiarity with business is helpful, but not required.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Qué aprenderás
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Habilidades que obtendrás
- Strategic Management
- Strategic Thinking
- Business Strategy
- business competition
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Nivel principiante
Some familiarity with business is helpful, but not required.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - Qué aprenderás en este curso
2 horas para completar
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
2 horas para completar
8 videos (Total 49 minutos), 4 lecturas, 1 cuestionario
2 horas para completar
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
2 horas para completar
9 videos (Total 54 minutos)
1 hora para completar
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
1 hora para completar
9 videos (Total 42 minutos)
5 horas para completar
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
5 horas para completar
8 videos (Total 42 minutos), 1 lectura, 3 cuestionarios
Reseñas
- 5 stars80,98 %
- 4 stars15,81 %
- 3 stars2,20 %
- 2 stars0,60 %
- 1 star0,40 %
Principales reseñas sobre ESTRATEGIA DE NEGOCIOS AVANZADA
por RF13 de oct. de 2019
Another gem from Darden. Prof Michael Lenox,and Prof Jared Harris provides simplified methodologies in designing a competitive positions for any company in today globalized economy.
por NF22 de sep. de 2017
Very well presented, and captures nuances -one size does not fit all in all contexts. A great contribution to my CPD (continual professional development).
por FM15 de may. de 2020
Very good. The course give you more contents and tools for a deep analysis about diversification, internationalization and stakeholders firms' strategy
por MM9 de abr. de 2020
this has a detailed explanation of business strategy, how to diversify a firm and this gave me detailed explanation of all the strategic tools
Acerca de Programa especializado: Estrategia de Negocios
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
