Chevron Left
Volver a Análisis de marketing

Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

6,150 calificaciones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas


10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filtrar por:

1351 - 1375 de 1,767 revisiones para Análisis de marketing


5 de jun. de 2020

por Biplab R

17 de may. de 2020

por Sourav K

11 de may. de 2020

por Deveshi S

14 de ago. de 2022

por Yaqi H

30 de ene. de 2022

por Jimmy A

22 de jul. de 2021

por Ankita P

1 de jul. de 2021

por Rohan R

3 de jun. de 2021

por Anjali K

17 de mar. de 2021

por Ruturaj S S

23 de ene. de 2021

por EBAD I Z

8 de ene. de 2021

por Tharindu M

23 de dic. de 2020

por K.K.S.A T

6 de dic. de 2020

por 柴嘉

4 de nov. de 2020

por suman d

22 de oct. de 2020

por Vismaya V

2 de oct. de 2020

por Harvinder S

27 de sep. de 2020


25 de sep. de 2020

por Engr. S A

17 de sep. de 2020

por AYAN B

27 de ago. de 2020

por Manasi V

6 de ago. de 2020

por shamma a a

21 de jul. de 2020

por Pankaj R

10 de jul. de 2020

por Suryansh S

3 de jul. de 2020


2 de jul. de 2020