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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

6,242 calificaciones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas


7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1576 - 1600 de 1,780 revisiones para Análisis de marketing

por Dario M

10 de jun. de 2021

Sometimes broad and some times very specific. Good course.

por Jignesh P

16 de may. de 2020

Good Course for those who want to learn Marketing Analytics

por Arpit R

27 de jul. de 2020

wish they taught us R-programming and how to do regression

por Natthapong I

3 de may. de 2020

I wish there were more analytic exercises for every topic.

por Sergio O

16 de oct. de 2017

Quite useful to learn to measure how important a brand is.

por Wynona R N

14 de abr. de 2020

Good course! Well explained and assignments are just nice

por Shabaz A

18 de jul. de 2020

It was really a good course, I've learned a lot from it.

por Fatima Y

6 de abr. de 2020

The professor was really engaging and fun to study from!

por Edwin A

9 de jul. de 2020

Very good presentation of the topics by the facilitator


15 de jul. de 2020



22 de may. de 2020

Excellent materials and method of classes and lessons.

por Cecil W

7 de ene. de 2020

Great primer to prepare for deeper analytical courses.

por Ojiaku C

31 de ago. de 2017

Great and tasking lectures. The package was worth it.

por Melanie Z A O

21 de mar. de 2021

The cours is ok for begginers interest on the topic.

por Rishabh J

30 de may. de 2020

Course was good but it got little boring in between

por Phanita W

8 de may. de 2020

Great experience to learn about Marketing Analysis.

por Kishor G

15 de abr. de 2020

This could have been more elaborate and explanatory

por Kalyani H

3 de dic. de 2019

Very helpful in every way. Had great time learning!

por Nisha M

30 de ago. de 2020

It was quite an informative experience. Thank you!

por Lenin L

21 de jul. de 2020

Excellent approach, only needs a bit of polishing!

por Amit B

1 de jul. de 2020

Absolutely nice and understandable weekly classes.

por Rahul p

27 de abr. de 2020

Good learnings about CLV, Brand Equity, Regression

por Vinay P

15 de jun. de 2019

Good explanation with a number of real-life cases.

por Reiandra B

18 de abr. de 2021

Honestly was fun and engaging but also PRACTICAL!

por Sumit C

17 de may. de 2020

A must for the beginners. only add more examples.