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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

6,243 calificaciones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas


10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1601 - 1625 de 1,781 revisiones para Análisis de marketing

por Denish N P

4 de sep. de 2020

Learned a lot about marketing analytics, thanks!

por Aishwarya L R

26 de oct. de 2019

Good start for the ocean on Marketing Analytics!

por Juan P A

9 de ene. de 2016

Was good... I would like to see more "Analytics"

por anshul a

1 de oct. de 2020

This course is really amazing and mind blowing.

por Cristina Z

10 de jun. de 2017

Very easy introduction to marketing analytics.


7 de oct. de 2020

teach so fast and don't have PDF for learning


22 de jun. de 2020


por Lauran H

4 de abr. de 2016

Excellent overview class! Highly recommend!

por Kaiquan M

24 de may. de 2020

good introduction to marketing analytics

por Safi A Y

7 de may. de 2020

Effective course but difficult content.

por avaneesh k

28 de abr. de 2019

More content would be more beneficial.

por Bansi J M

21 de ene. de 2021

Really learnt a lot from this course.

por Wipawan S

24 de abr. de 2020

This is very useful course. Thank you

por Jaison M

13 de abr. de 2020

Very good course . thanks to Raj Sir

por Rakhul N

28 de ago. de 2019

Good Beginners course For Marketers!

por Hemanth R K

6 de feb. de 2019

A good course on marketing analytics

por Arnab G

7 de jun. de 2018

nice course explained in simple way

por Amber R

28 de mar. de 2021

It was best experience of my life.

por Khammamettu N K

7 de ago. de 2020

very informative , good instructor

por Supraja U

25 de jun. de 2020

great course. Very well explained.

por Abhinav M

24 de oct. de 2018

The concepts were well explained.

por pranay c

13 de ene. de 2016

Good Topics and learnt the unkwon

por moqim h

27 de jul. de 2020

Very good course and instructore

por smriti s

4 de jun. de 2020

the course is good for beginners

por Syed M M G

22 de ene. de 2016

Material could be more detailed.