Acerca de este Curso
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Prueba conferencias, lecturas de curso y tareas autoguiadas de Título Macquarie MBA

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 17 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

  • Check

    Evaluate approaches to influencing and creating meaning at work

  • Check

    Evaluate and apply approaches to meaning making that play a role in aligning employee buy-in of organisational narratives

  • Check

    Evaluate, create and apply strategies to leverage meaning making through branding

  • Check

    Situate discussions of meaning making within broader social contexts and concerns.

Habilidades que obtendrás

MotivationCommunicationLeadershipBrand Management

Comienza a trabajar para obtener tu título

Prueba conferencias, lecturas de curso y tareas autoguiadas de Título Macquarie MBA

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 17 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
6 horas para completar

Meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness.

...
7 videos (Total 33 minutos), 10 readings, 2 quizzes
7 videos
Week 1 - Outline1m
Meaningful work7m
Work design and meaning6m
Meaninglessness5m
Meaning through fit6m
Habit corner1m
10 lecturas
Become a Global MBA learner10m
Course overview5m
Learning activities and assessment1m
Which continent do you hail from?1m
Preconceptions: What work means to you...5m
Work design and meaning15m
Meaninglessness1h
Meaning through fit30m
About the habit corner1m
Habit Corner- Sample10m
2 ejercicios de práctica
Recall - Week 130m
Week 1 Quiz1h
Semana
2
4 horas para completar

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making.

...
5 videos (Total 41 minutos), 4 readings, 2 quizzes
5 videos
The neuroscience of meaning making9m
Creating meaning through voice and breath12m
Creating meaning through body language & posture8m
Creating meaning through stories10m
4 lecturas
Exploring the role of neuroscience of meaning making15m
How to project meaning through voice and breath40m
How to use body language to create meaning20m
Stories as facilitator of meaning making in organisations30m
1 ejercicios de práctica
Recall - Week 230m
Semana
3
4 horas para completar

Branding as meaning making

In this week, you will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others.

...
4 videos (Total 24 minutos), 3 readings, 2 quizzes
4 videos
Don’t be liked, be loved!8m
Be visionary6m
Be meaningful - Craft brand personality6m
3 lecturas
Meaning making through purposeful branding30m
Brand vision30m
Brand personalities30m
2 ejercicios de práctica
Recall - week 330m
Week 3 quiz1h
Semana
4
3 horas para completar

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others through our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning.

...
4 videos (Total 21 minutos), 4 readings, 2 quizzes
4 videos
Alienation and work in capitalist society.7m
A religious 'spirit of capitalism'7m
A 'new spirit of capitalism'5m
4 lecturas
Alienation10m
The religious spirit of capitalism20m
Corporate social responsibility20m
Become a Global MBA learner10m
1 ejercicios de práctica
Recall - Week 430m

Instructores

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Professor Rebecca Mitchell

Department of Management
Macquarie University
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Arabella MacPherson

Director, Resonate Communications
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Associate Professor Edward Wray-Bliss

Department of Management
Macquarie University
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Dr Abas Mirzaei

Lecturer, Department of Marketing
Macquarie University

Comienza de inmediato para obtener tu título

Este curso es parte del Global Master of Business Administration (Global MBA) completamente en línea de Universidad de Macquarie. Comienza un curso abierto o un programa especializado hoy mismo para ver cursos con profesores de iMBA y completar tareas a tu propio ritmo. Cuando completas cada curso, recibes un certificado que puedes añadir a tu perfil de LinkedIn y currículum. Si envías una solicitud y eres aceptado en el programa completo, los cursos cuentan para tu título.

Acerca de Universidad de Macquarie

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

Acerca del programa especializado Leading: Human Resource Management and Leadership

Become an adaptable leader, ready to face the challenges of the disrupted workplace. This specialization will equip you with the skills to lead and navigate the ever-changing global environment we now work in. Through four themed courses you will: learn how to motivate staff with meaningful work (Become a Meaning Maker); better enable your organisation to deliver on its strategic objectives (Know Your Organisation); harness your team’s diversity and use teamwork to innovate and increase your organisation’s output (Know Your People); and strengthen your personal leadership skills (Adapt Your Leadership Style)....
Leading: Human Resource Management and Leadership

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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