Acerca de este Curso
5.0
1 calificaciones
1 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 16 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 16 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
6 horas para completar

meaning and making meaning

This week we start off with exploring the essence of meaning, and why meaning is important at work. We also explore the conditions that facilitate or hinder meaning making. We look at how meaning could be enhanced by ensuring a fit between work and those who undertake it. We talk about the importance of linking employees’ activities with a significant bigger purpose and how this might be accomplished. We look at aspects of designing work to increase meaning and then flip our perspective and try to understand the concept of meaninglessness and some of the factors that contribute to meaninglessness. ...
Reading
7 videos (Total 33 minutos), 10 readings, 2 quizzes
Video7 videos
Week 1 - Outline1m
Meaningful work7m
Work design and meaning6m
Meaninglessness5m
Meaning through fit6m
Habit corner – Sample1m
Reading10 lecturas
Special welcome for beta testers1m
Course overview5m
Learning activities and assessment1m
Which continent do you hail from?1m
Preconceptions: What work means to you...5m
Work design and meaning15m
Meaninglessnesss
Meaning through fit30m
About the habit corner1m
Habit Corner- Sample10m
Quiz2 ejercicios de práctica
Recall - Week 130m
Graded quiz - Week 1s
Semana
2
Horas para completar
5 horas para completar

Brain, body and storytelling in meaning making

This week you will explore a slightly different perspective on meaning making that highlights the role of neuroscience and storytelling. You will look at how the brain works and how to influence people’s interpretation of meaning. You will learn some physiological techniques to project meaning through your voice and breath, body language and posture. You will learn how storytelling exploits some of our ancient tribal instincts to trigger meaning making. ...
Reading
5 videos (Total 41 minutos), 4 readings, 2 quizzes
Video5 videos
The neuroscience of meaning making9m
Creating meaning through voice and breath12m
Creating meaning through body language & posture8m
Creating meaning through stories10m
Reading4 lecturas
Exploring the role of neuroscience of meaning making15m
How to project meaning through voice and breath40m
How to use body language to create meaning20m
Stories as facilitator of meaning making in organisations30m
Quiz1 ejercicio de práctica
Recall - Week 230m
Semana
3
Horas para completar
4 horas para completar

Branding as meaning making

In this week, you we will learn about the role of branding in communicating meanings, and the role of different levels of meanings, including functional, emotional, and higher purpose in this communication process. You will be shown how to shape meanings you wish to communicate and how to shape the perceptions of your organisation's stakeholders over the long-term. You will be introduced to different categories of brand meanings, or brand personalities. You will also analyse visual and verbal brand elements, and also supporting branding strategies in communicating those personalities and meanings through brand names, logos, characters, and taglines, among others. ...
Reading
4 videos (Total 24 minutos), 3 readings, 2 quizzes
Video4 videos
Don’t be liked, be loved!8m
Be visionary6m
Be meaningful - Craft brand personality6m
Reading3 lecturas
Meaning making through purposeful branding30m
Brand vision30m
Brand personalities30m
Quiz2 ejercicios de práctica
Recall - week 330m
Graded quiz - Week 3s
Semana
4
Horas para completar
4 horas para completar

Meaning in social context

In this week, you will put the management of meaning in a wider societal and historical context and appreciate that we don’t invent meanings for things as central to our lives as the work we do from scratch – the meaning this holds for people is instead patterned onto and dovetails with much longer values and ideas. Understanding this gives us a better grasp of what we can hope to achieve, and the limitations and difficulties that we face, when seeking to create meaning for others though our leadership roles. You will be introduced to the three most significant understandings of the problem of meaning in relation to work and business that have been formulated across two centuries of academic work - Marxist alienation of work, Weberian religious spirit of capitalism, and the contemporary new spirit of capitalism with emphasis on aspects such as innovation and social responsibility. You will be guided through thinking about the implications of these ideas for how we approach meaning making today. By developing an appreciation of these major social theories of meaning, you will be better able to appreciate both the possibilities and the limitations that you, and other leaders, are faced with in making and managing meaning. ...
Reading
4 videos (Total 21 minutos), 3 readings, 2 quizzes
Video4 videos
Alienation and work in capitalist society.7m
A religious 'spirit of capitalism'7m
A 'new spirit of capitalism'5m
Reading3 lecturas
Alienation10m
The religious spirit of capitalism20m
Corporate social responsibility20m
Quiz1 ejercicio de práctica
Recall - Week 430m

Instructores

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Rebecca Mitchell

Professor of Management
Department of Management
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Arabella MacPherson

Director
Resonate Communications
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Edward Wray-Bliss

Associate Professor
Department of Management
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Abas Mirzaei

PhD, Marketing
Department of Marketing

Acerca de Macquarie University

Macquarie is a hub of inspired and unconstrained thinking. Macquarie was founded with a unique purpose: to bring minds together unhindered by tradition. Created to challenge the education establishment, Macquarie has a rich track record of innovation. Macquarie actively shapes the complex issues that define the future of humanity....

Acerca del programa especializado Leading: Human Resource Management and Leadership

In this specialisation you will strengthen your capability to effectively lead your people and organisation in an increasingly competitive and complex work environment. Through four themed courses, you will learn how to motivate by creating meaning at work and to harness the power of conflict, diversity and teamwork to innovate and increase productivity. You will strengthen your leadership skills and your capacity to adapt and align your organisation. Learning from psychology, sociology and organisation science will help you inspire, influence and drive change across your organisation so that you can position yourself and your organisation to taking full advantage of emerging opportunities. This involves learning how to: Apply key principles of organisational leadership to develop and evaluate strategies for attracting, motivating and resourcing talent; Take a strategic perspective in designing and aligning competitive, sustainable organisations; Meeting the challenge of interruptive complexities through agile shifts between different leadership styles; Creating vision and meaning to drive change and influence....
Leading: Human Resource Management and Leadership

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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