Este curso forma parte de Programa especializado: UI / UX Design

4.8
estrellas
1,110 calificaciones

98 %

Roman Jaster

55.187 ya inscrito

Ofrecido Por

Programa especializado: UI / UX DesignInstituto de Artes de California

Acerca de este Curso

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This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
- Different job descriptions in the web design industry and where UX and UI skills fall within this spectrum
 - The difference between native apps and websites
 - The difference of agile vs. waterfall approaches
 - User personas and site personas
 - User testing

The work and knowledge in this course continues in the last course in the UI/UX Design Specialization, Web Design: Wireframes to Prototypes, where you will tackle—finally—wireframes, visual mockups, and clickable prototypes.
This is the third course in the UI/UX Design Specialization, which brings a design-centric approach to user interface (UI) and user experience (UX) design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.

These courses are ideal for anyone with some experience in graphic or visual design and who would like to build their skill set in UI or UX for app and web design. It would also be ideal for anyone with experience in front- or back-end web development or human-computer interaction and want to sharpen their visual design and analysis skills for UI or UX.

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Curso 3 de 4 en

Programa especializado: UI / UX Design

Nivel intermedio

Aprox. 12 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Habilidades que obtendrás

Adobe Illustrator
Adobe Indesign
Treejack

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 3 de 4 en

Programa especializado: UI / UX Design

Nivel intermedio

Aprox. 12 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,9/5 (209 calificaciones)

Roman Jaster

Visiting Faculty, Program in Graphic Design

School of Art

69.745 alumnos

2 cursos

Ofrecido por

Instituto de Artes de California

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Programa - Qué aprenderás en este curso

Calificación del contenido98%(5,461 calificaciones)

Semana

Semana 1

1 hora para completar

Course Overview

1 hora para completar

4 videos (Total 12 minutos), 10 lecturas

3 horas para completar

The User Experience Process

This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs

3 horas para completar

9 videos (Total 39 minutos), 5 lecturas, 2 cuestionarios

9 videos

Introduction to Week 11m

Defining the term "user experience"4m

User-centric design3m

What could possibly go wrong?4m

The UX Phases (part 1)4m

The UX Phases (part 2)3m

Waterfall vs. Agile4m

Web vs. App7m

Project Ideas: Alyson and Bradley5m

5 lecturas

Job Titles in the Web Industry7m

About Web vs. App optional quiz1m

Project Brief5m

Try it yourself: Research existing restaurants15m

A Final Thought for the Week1m

1 ejercicio de práctica

Web vs. App30m

Semana

Semana 2

3 horas para completar

Asking Good Questions: Determining Strategy

This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.

3 horas para completar

8 videos (Total 90 minutos), 5 lecturas, 1 cuestionario

Semana

Semana 3

3 horas para completar

What is in and What is Out: Outlining Scope

3 horas para completar

6 videos (Total 65 minutos), 2 lecturas, 1 cuestionario

Semana

Semana 4

3 horas para completar

Getting your Ducks in a Row: The Sitemap

Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.

3 horas para completar

10 videos (Total 43 minutos), 5 lecturas, 1 cuestionario

10 videos

Introduction to Week 445s

Introduction to Sitemaps2m

Information Architecture1m

Sitemap Concerns8m

Sitemapping: an annotated process5m

Sitemap Elements3m

Sitemap Example2m

Treejack Introduction3m

Treejack Analysis5m

Sitemap: Alyson and Bradley10m

5 lecturas

My Stuff or Your Stuff?5m

Try it Yourself: Test your sitemap using Treejack30m

Other UX tools from Optimal Workshop5m

Next Steps2m

A Final Thought for the Week1m

Reseñas

4.8

226 reseña

5 stars
84,87 %
4 stars
11,52 %
3 stars
2,52 %
2 stars
0,90 %
1 star
0,18 %

Principales reseñas sobre WEB DESIGN: STRATEGY AND INFORMATION ARCHITECTURE

por WW20 de may. de 2022

I really enjoyed the course . It was extremely well paced and practical. I thouroughly enjoyed working with the two student samples they gave through out the course.

por SS27 de jul. de 2019

This course is extremely beneficial who wish to understand as to how web designing happens and works. I helps build strategy as it show show to build your ideas when you are actually working.

por JL28 de jun. de 2020

Well taught with examples and gems of past experiences along the way which really helps path the road towards the end of this specialisation journey

por J19 de oct. de 2020

Excellent course! Gave me a broader view on web design and what we have to do to plan ahead before any design.

Very well crafted and excellent teacher

Ver todas las reseñas

Acerca de Programa especializado: UI / UX Design

The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps.

User interface and user experience design is a high-demand field, but the skills and knowledge you will learn in this Specialization are applicable to a wide variety of careers, from marketing to web design to human-computer interaction. Learners enrolled in the UI/UX Design Specialization are eligible for an extended free trial (1 month) of a full product suite of UX tools from Optimal Workshop. Details are available in Course 3 of the Specialization, Web Design: Strategy and Information Architecture.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.
What tools or software will I need to complete this course?
Since this is a graphic design course, to complete the assignments you will need access to a desktop or laptop computer with the appropriate software installed. You can't really do graphic design work properly on a smartphone or tablet. Adobe CC software is recommended for these courses, but alternatives are available. Software will be reviewed in greater detail in the first week of the course.

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Web Design: Strategy and Information Architecture

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Habilidades que obtendrás