This course is focused on the early user experience (UX) challenges of research, planning, setting goals, understanding the user, structuring content, and developing interactive sequences. While the concepts covered will translate to many kinds of interactive media (apps, digital kiosks, games), our primary focus will be on designing contemporary, responsive websites. In this course you will complete the first half of a large scale project—developing a comprehensive plan for a complex website—by defining the strategy and scope of the site, as well as developing its information architecture and overall structure. Along the way we will also discuss:
ofrecido por
Programa Especializado - UI / UX DesignInstituto de Artes de CaliforniaAcerca de este Curso
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 3 de 4 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Habilidades que obtendrás
Adobe IllustratorAdobe IndesignTreejack
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 3 de 4 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Instituto de Artes de California
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Programa - Qué aprenderás en este curso
22 minutos para completar
Course Overview
Welcome! In this first module I will summarize the assignments and expectations of this course.
22 minutos para completar
1 video (Total 3 minutos), 9 lecturas
1 video
9 lecturas
About this course2m
About the assignments3m
Required tools2m
Instructor Presence and Staff Support 1m
Forum Guidelines2m
Requesting Peer Reviews2m
Academic Integrity2m
Extended free trial offer from Optimal Workshop2m
About CalArts and the Program in Graphic Design3m
2 horas para completar
The User Experience Process
This week I will give you a brief overview of the user experience process that I will teach in this course sequence. We will begin by defining the term "user experience", and then briefly look at the five phases of UX design: Strategy, Outline of Scope, Sitemap, Wireframes, and Visual Mockups. I will also talk about the differences between mobile apps and websites, and the differences between waterfall and agile approaches to UX design. Lastly, I will introduce you to the main project that you will be working on in this course and the one that follows it. You’ll be starting your first assignment at the end of the week. Last, here's something to keep in mind this week: “Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs
2 horas para completar
9 videos (Total 39 minutos), 5 lecturas, 2 cuestionarios
9 videos
Defining the term "user experience"4m
User-centric design3m
What could possibly go wrong?4m
The UX Phases (part 1)4m
The UX Phases (part 2)3m
Waterfall vs. Agile4m
Web vs. App7m
Project Ideas: Alyson and Bradley5m
5 lecturas
Job Titles in the Web Industry7m
About Web vs. App optional quiz1m
Project Brief5m
Try it yourself: Research existing restaurants15m
A Final Thought for the Week1m
1 ejercicio de práctica
Web vs. App30m
3 horas para completar
Asking Good Questions: Determining Strategy
This week is all about strategy. We will talk about how to conduct research in the beginning of a project. And I will tell you about the importance of defining a target audience for your website. We’ll also discuss how to determine user needs and client needs. The strategy that you develop in this first step in the UX process will influence all decisions you make further down the line. That’s why it’s so important to take the time and think about what you want to accomplish, what the goals are, and how they might be measured when the project launches.
3 horas para completar
8 videos (Total 90 minutos), 5 lecturas, 1 cuestionario
8 videos
User Research2m
Inspiration4m
Analytics5m
User Needs and Client Needs7m
Target Audience7m
Strategy: Alyson and Bradley16m
Interview with Craig Cooke: Determining success45m
5 lecturas
Inspirational Websites20m
Try it yourself: User research methods15m
Example User and Client Needs: Pasadena Conservatory2m
User Personas10m
A Final Thought for the Week1m
3 horas para completar
What is in and What is Out: Outlining Scope
3 horas para completar
6 videos (Total 65 minutos), 2 lecturas, 1 cuestionario
6 videos
Introduction to Outline of Scope3m
Content and Functionality8m
Outline of Scope Example4m
Scope: Alyson and Bradley16m
Interview with Melissa Kuo30m
2 lecturas
Try it yourself: Sorting content and functionality requirements10m
A Final Thought for the Week1m
3 horas para completar
Getting your Ducks in a Row: The Sitemap
Welcome to the last week of this course. With your outline of scope in hand, you will now learn how to transform the content and functionality requirements determined last week into a navigable structure. This structure will be visualized by something called a sitemap. I’ll tell you all about sitemaps and how to create them. Along the way we will also define the term "information architecture". And I will introduce a tool called TreeJack, which will enable you to test your site map on actual users.
3 horas para completar
10 videos (Total 43 minutos), 5 lecturas, 1 cuestionario
10 videos
Introduction to Sitemaps2m
Information Architecture1m
Sitemap Concerns8m
Sitemapping: an annotated process5m
Sitemap Elements3m
Sitemap Example2m
Treejack Introduction3m
Treejack Analysis5m
Sitemap: Alyson and Bradley10m
5 lecturas
My Stuff or Your Stuff?5m
Try it Yourself: Test your sitemap using Treejack30m
Other UX tools from Optimal Workshop5m
Next Steps2m
A Final Thought for the Week1m
Reseñas
Principales reseñas sobre WEB DESIGN: STRATEGY AND INFORMATION ARCHITECTURE
por OP23 de jun. de 2020
I absolutely love this course. I already knew most stuff or had basic understanding, but lectures helped me to organize all my knowledge and forced me (in good way) to change the ways I do things.
por SS27 de jul. de 2019
This course is extremely beneficial who wish to understand as to how web designing happens and works. I helps build strategy as it show show to build your ideas when you are actually working.
por SW17 de abr. de 2019
This course was fantastic! Content clear and the best part was seeing the instructor with actual students discussing actual projects. I would highly recommend this course. Thanks!
por MH14 de oct. de 2019
A very well designed and thought-out course! I have completed the previous 2 in the specialization so far, but this one was the best of the 3 courses I have completed so far!
Acerca de Programa especializado: UI / UX Design
The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone. In this sequence of four courses, you will summarize and demonstrate all stages of the UI/UX development process, from user research to defining a project’s strategy, scope, and information architecture, to developing sitemaps and wireframes. You’ll learn current best practices and conventions in UX design and apply them to create effective and compelling screen-based experiences for websites or apps.
User interface and user experience design is a high-demand field, but the skills and knowledge you will learn in this Specialization are applicable to a wide variety of careers, from marketing to web design to human-computer interaction.
Learners enrolled in the UI/UX Design Specialization are eligible for an extended free trial (1 month) of a full product suite of UX tools from Optimal Workshop. Details are available in Course 3 of the Specialization, Web Design: Strategy and Information Architecture.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
- es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
- Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
Is financial aid available?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
What tools or software will I need to complete this course?
Since this is a graphic design course, to complete the assignments you will need access to a desktop or laptop computer with the appropriate software installed. You can't really do graphic design work properly on a smartphone or tablet. Adobe CC software is recommended for these courses, but alternatives are available. Software will be reviewed in greater detail in the first week of the course.
¿Recibiré crédito universitario por completar el Curso?
Este Curso no otorga crédito universitario, pero algunas universidades pueden aceptar los Certificados del curso para obtener crédito. Consulta con tu institución para obtener más información. Los Títulos en línea y los Certificados Mastertrack™ de Coursera brindan la oportunidad de obtener créditos universitarios.
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