Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-governed companies like Shazam and SnapDeal.
Este curso forma parte de Programa Especializado - Aspectos básicos de los negocios
ofrecido por
Programa Especializado - Aspectos básicos de los negociosUniversidad de PensilvaniaAcerca de este Curso
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Resultados profesionales del estudiante
40%
comenzó una nueva carrera después de completar estos cursos
31%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 6 de 6 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 14 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Habilidades que obtendrás
Financial AccountingAccountingFinanceMarketing
Resultados profesionales del estudiante
40%
comenzó una nueva carrera después de completar estos cursos
31%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 6 de 6 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 14 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - Qué aprenderás en este curso
1 hora para completar
Start Here
Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.
1 hora para completar
3 lecturas
3 lecturas
Welcome to the Business Foundations Capstone Project!10m
Course Format, Grading and Expectations10m
Capstone Project Timeline: Check Your Progress Here!10m
1 ejercicio de práctica
Project Scope Quiz10m
2 horas para completar
Choosing your Project and Videos for Review
In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.
2 horas para completar
2 videos (Total 16 minutos), 1 lectura, 1 cuestionario
1 lectura
Exemplar Projects10m
5 horas para completar
Marketing Plan for Review
In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.
5 horas para completar
14 videos (Total 165 minutos)
14 videos
How Can Customer Centricity Be Profitable (19:03)19m
Customer Retention (18:24)18m
Customer Development (3:07)3m
Brands and Digital Marketing (14:01)14m
Customers and Digital Marketing (9:49)9m
Reputation and Reviews (14:38)14m
Product Life Cycle (3:29)3m
More Examples of Influence (8:42)8m
More Examples of Influence - Part 2 (12:34)12m
Pricing Strategies 3 - Psychological Factors (9:47)9m
Distribution Strategies 1 - Introduction (13:38)13m
Distribution Strategies 2 - Channel Design (13:39)13m
Horizontal Conflict (12:46)12m
4 horas para completar
Preparing the Rough Draft, and Accounting and Finance Videos for Review
Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.
4 horas para completar
7 videos (Total 124 minutos)
7 videos
Estimating Uncollectible Accounts (15:31)15m
Accounts Receivable Disclosure Example (16:35)16m
Inventory (19:59)19m
LIFO vs. FIFO (23:11)23m
Inventory Disclosure Example (11:14)11m
3M Company: Accounts Receivable and Inventory (17:50)17m
Revisiones
Principales revisiones sobre WHARTON BUSINESS FOUNDATIONS CAPSTONE
por DT6 de jul. de 2020
Excellent Course on Business Fundamentals ! I thoroughly enjoyed completing this specialization and I really learnt a lot of business concepts that I could practically apply at my workplace.
por RR9 de jul. de 2017
It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online. Thank you...!!!!
por MT1 de feb. de 2017
Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.
por DK17 de jun. de 2020
This is an excellent opportunity to learn a lot of aspects about marketing and operation management. I fully enjoyed the learning and the rich learning materials . Many thanks
Acerca de Programa especializado: Aspectos básicos de los negocios
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Hay ayuda económica disponible?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
¿Recibiré crédito universitario por completar el Curso?
Este Curso no otorga crédito universitario, pero algunas universidades pueden aceptar los Certificados del curso para obtener crédito. Consulta con tu institución para obtener más información. Los Títulos en línea y los Certificados Mastertrack™ de Coursera brindan la oportunidad de obtener créditos universitarios.
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