Programa Especializado - Business Foundations

Comienza el Nov 17

Programa Especializado - Business Foundations

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Sobre este Programa Especializado

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Creada por:

Socios de la industria:

6 courses

Sigue el orden sugerido o elige el tuyo.


Diseñado para ayudarte a practicar y aplicar las habilidades que aprendiste.


Resalta tus nuevas habilidades en tu currículum o LinkedIn.

Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Introduction to Marketing

    5 weeks of study, 4-6 hours/week
    Inglés (English), Ucraniano, Chino (simplificado), Vietnamita, Turco (Turkish), Japonés

    Acerca del Curso

    Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-m
  2. CURSO 2

    Introduction to Financial Accounting

    4 weeks of study, 5-6 hours/week
    Inglés (English), Japonés, Chino (simplificado)

    Acerca del Curso

    Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be ab
  3. CURSO 3

    Managing Social and Human Capital

    2-3 hours per week
    Inglés (English), Coreano

    Acerca del Curso

    People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the tra
  4. CURSO 4

    Introduction to Corporate Finance

    4 weeks of study, 3-5 hours/week
    Inglés (English), Coreano

    Acerca del Curso

    This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applica
  5. CURSO 5

    Introduction to Operations Management

    4 weeks of study, 4-6 hours/week
    Inglés (English), Portugués (de Brasil)

    Acerca del Curso

    Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory levels
  6. CURSO 6

    Wharton Business Foundations Capstone

    Próxima sesión: Jan 21
    5 weeks of study, 3-5 hours/week
    Inglés (English)

    Sobre el Proyecto Final

    Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-gov


  • University of Pennsylvania

    The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.

    The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

  • Michael R Roberts

    Michael R Roberts

    William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
  • Christian Terwiesch

    Christian Terwiesch

    Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
  • Brian J Bushee

    Brian J Bushee

    The Geoffrey T. Boisi Professor
  • Peter Cappelli

    Peter Cappelli

    Professor of Management, Director, Center for Human Resources
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
  • Michael Useem

    Michael Useem

    Professor of Management and Director of the Center for Leadership and Change Management