About this course: How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
Taught by: Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
Taught by: Laura Huang, Assistant Professor
Management
Taught by: Karl T. Ulrich, Vice Dean of Entrepreneurship and Innovation
The Wharton School
Taught by: Ethan Mollick, Edward B. and Shirley R. Shils Assistant Professor
Assistant Professor of Management- Wharton School
Taught by: David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Taught by: Kartik Hosanagar, Professor
Wharton School
Taught by: David Hsu, Richard A. Sapp Professor of Management
The Wharton School
| Basic Info |
Course 1 of 5 in the
Entrepreneurship Specialization.
|
| Commitment | 4 weeks of study, 1-2 hours/week |
| Language | English, Subtitles: Vietnamese, Arabic |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
One of the high grade, informative and interactive online course on entrepreneurship. The knowledge acquired is definitely worth the time and effort.
Content is too rich to learn key aspects of Entrepreneurship but while accessing lecture videos the motion of the picture gets stuck and only allow audio to run. All in all every thing is perfect only just one request of smoother video streaming without interruption.. Really thanks all Faculty member to teach us key aspects of Entrepreneurship and showing us the area where we do mistakes.
i like the course very much, it offers good analysis for finding an oppertunity for startups .
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HC
This course was so helpful to me in terms of looking for a opportunity and develop it.
I have never noticed that the uncertainties and risks can be minimized by effort and time.
And now I have leaned the benefits of start small and learn faster.