How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
Este curso forma parte de Programa Especializado - Emprendimientos empresariales
Entrepreneurship 1: Developing the Opportunity
ofrecido por
Acerca de este Curso
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Resultados profesionales del estudiante
67%
comenzó una nueva carrera después de completar estos cursos
62%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita, Árabe (Arabic)
Habilidades que obtendrás
Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship
Resultados profesionales del estudiante
67%
comenzó una nueva carrera después de completar estos cursos
62%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Vietnamita, Árabe (Arabic)
ofrecido por
Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - Qué aprenderás en este curso
21 minutos para completar
Introduction and Course Materials
This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.
21 minutos para completar
3 videos (Total 21 minutos)
3 videos
0.2 What Is Entrepreneurship?5m
0.3 Can You Teach Entrepreneurship?6m
3 horas para completar
Module 1: Introduction to Entrepreneurship
This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture.
3 horas para completar
9 videos (Total 137 minutos), 2 lecturas, 1 cuestionario
9 videos
1.2 Profile of the Entrepreneur5m
1.3 Entrepreneurship in Established Firms18m
1.4 Venture Creation's Role in Society8m
1.5 Types of Enterprises5m
1.6 Technology Entrepreneurship14m
1.7 Impact Entrepreneurship13m
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15m
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32m
2 lecturas
PDFs of Lecture Slides10m
Audio Interviews with the Founders of Terrafugia and Wanderu10m
1 ejercicio de práctica
Module 1: Introduction to Entrepreneurship Quiz20m
2 horas para completar
Module 2: Opportunity Analysis
In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth.
2 horas para completar
7 videos (Total 91 minutos), 2 lecturas, 1 cuestionario
7 videos
2.2 Push and Pull and the Sources of Innovation13m
2.3 Customers as Sources of Opportunities16m
2.4 Importance of the Idea (VIDE Model)13m
2.5 Assessing Opportunities7m
2.6 The Tournament Approach7m
(Optional) From Idea to Opportunity: Interview with Amy Errett24m
2 lecturas
PDFs of Lecture Slides10m
Audio Interviews with Founders of TemperPack and Of Mercer10m
1 ejercicio de práctica
Module 2: Opportunity Analysis Quiz20m
2 horas para completar
Module 3: Markets, Need-Finding and Planning
This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise.
2 horas para completar
8 videos (Total 107 minutos), 2 lecturas, 1 cuestionario
8 videos
3.2 Understanding User Needs26m
3.3 Competitive Analysis9m
3.4 Generating Ideas with Individuals and Groups4m
3.5 Planning: Assumptions11m
3.6 Planning: Discovery Driven Planning17m
3.7 Planning: Discovery Driven Planning Worksheet8m
(Optional) Talent Management and Development: Interview with Jackie Reses15m
2 lecturas
PDFs of Lecture Slides and Better Desk Spreadsheet10m
Audio Interview with Founders of Minibar and Relay Rides10m
1 ejercicio de práctica
Module 3: Markets, Need Finding and Plannning Quiz20m
2 horas para completar
Module 4: Pitching, Testing, and Prototyping
In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service.
2 horas para completar
8 videos (Total 97 minutos), 2 lecturas, 1 cuestionario
8 videos
4.2 Testing your Idea: Customer Interviews9m
4.3 Testing your Idea: Surveys17m
4.4 Creating a Prototype: Physical Goods19m
4.5 Creating a Prototype: Software17m
4.6 Creating a Prototype: Services4m
4.7 Summary and What's Ahead1m
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20m
2 lecturas
PDF's of Lecture Slides10m
Audio Interview with Founders of Caviar10m
1 ejercicio de práctica
Module 4: Pitching, Testing and Prototype Quiz20m
Revisiones
Principales revisiones sobre ENTREPRENEURSHIP 1: DEVELOPING THE OPPORTUNITY
por GGDec 3, 2018
Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.
por AGMay 4, 2017
'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.
por CPOct 24, 2018
The lectures are indispensable for anybody embarking into new business ventures whether on a start-up or an established corporation. Great advice from world class faculty that has industry relevance.
por MTAug 29, 2016
Excellent content, in-depth compared to may other MOOCs. The instructors have organized the lectures very well and shown some useful and practical methods that can be implemented at various stages.
por SKDec 27, 2019
An amazing experience with great illustrations, systematic notes and easy explanations by the teachers. A very precise to-the-point approach helps easily grasping important aspects of the subjects.
por ENOct 28, 2016
It was very interesting to learn how to explore and test an idea. The additional audio and video interviews add up. On top of that, the professors use practical examples to illustrate the theory.
por AIDec 3, 2017
This course is well thought out and well organized and offered a lot of knowledge and insight that I intend to apply to my business idea. I am excited and plan to take the entire specialization.
por FBMar 29, 2019
Nice insight, despite having had entrepreneurship and business knowledge, this course is giving me a lot of material to work with for now and the future. Hope it will keep up the high standards
por FPSep 11, 2016
The material was very informative and instructors where also very spot on with their presentation. I enjoyed the course very much and look forward to other courses in this specialization.
por AMOct 28, 2016
It's a very helpful course as introduction to entrepreneurship world. It's very rich by knowledge about how take the risk to identify and utilize opportunities and get in the marketplace.
por FJMay 27, 2017
Well prepared information, lessons and resources. Panel of experts - a team approach to articulating the course. Each bringing their own skills and experiences making it more personable.
por PRAug 15, 2016
As it's the start of the whole specialisation it's not very clearly detailed. Like few lectures are amazing as solo lectures, but overall week wise all lectures do not connect so well.
por LHFeb 9, 2016
This course is simply amazing. It is well-thought, practical, and insightful! I`m amazed of how an introductory course on a specific topic can inspire and motivate oneself so much!
por CZJan 14, 2018
Sufficient learning materials and comprehensive knowledge points. I can feel the very decent efforts you've put in this session! Really, really great! So late to have this lol
por SSJul 3, 2016
One of the best course available on coursera, the course has clearly helped me achieve my objective. Thanks to the excellent faculty, wouldn't have been possible without them.
por JPFeb 29, 2016
This is an excellent course. It prepares you with everything you need in order to learn how to develope a business opportunity just from the idea.\n\nI do recommend it 100%.
por UMApr 5, 2017
This course in the specialization was really helpful to me in shaping my service prototype by applying "the wizard of oz" move....... Thank you so much coursera and Wharton
por SYOct 13, 2017
Good experience to be involved in Wharton, but I do hope there will be more optional guess interviews, which interest me most from their inspiring start-up experience.
por MHJul 2, 2017
Very helpful in understanding the process of developing the opportunity, I am sure this will save me a lot of time and efforts in my business opportunity exploration.
por DISep 21, 2017
An excellently conceived and excellently delivered course. Very useful, engaging and practical. Thumbs up all round! Thank you for brilliant tools, ideas and guides.
Acerca de Programa especializado Emprendimientos empresariales
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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