Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Árabe (Arabic)

Habilidades que obtendrás

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Árabe (Arabic)

Programa - Qué aprenderás en este curso

Semana
1
21 minutos para completar

Introduction and Course Materials

3 videos (Total 21 minutos)
3 videos
0.2 What Is Entrepreneurship?5m
0.3 Can You Teach Entrepreneurship?6m
3 horas para completar

Module 1: Introduction to Entrepreneurship

9 videos (Total 137 minutos), 2 lecturas, 1 cuestionario
9 videos
1.2 Profile of the Entrepreneur5m
1.3 Entrepreneurship in Established Firms18m
1.4 Venture Creation's Role in Society8m
1.5 Types of Enterprises5m
1.6 Technology Entrepreneurship14m
1.7 Impact Entrepreneurship13m
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15m
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32m
2 lecturas
PDFs of Lecture Slides10m
Audio Interviews with the Founders of Terrafugia and Wanderu10m
1 ejercicio de práctica
Module 1: Introduction to Entrepreneurship Quiz20m
Semana
2
2 horas para completar

Module 2: Opportunity Analysis

7 videos (Total 91 minutos), 2 lecturas, 1 cuestionario
7 videos
2.2 Push and Pull and the Sources of Innovation13m
2.3 Customers as Sources of Opportunities16m
2.4 Importance of the Idea (VIDE Model)13m
2.5 Assessing Opportunities7m
2.6 The Tournament Approach7m
(Optional) From Idea to Opportunity: Interview with Amy Errett24m
2 lecturas
PDFs of Lecture Slides10m
Audio Interviews with Founders of TemperPack and Of Mercer10m
1 ejercicio de práctica
Module 2: Opportunity Analysis Quiz20m
Semana
3
2 horas para completar

Module 3: Markets, Need-Finding and Planning

8 videos (Total 107 minutos), 2 lecturas, 1 cuestionario
8 videos
3.2 Understanding User Needs26m
3.3 Competitive Analysis9m
3.4 Generating Ideas with Individuals and Groups4m
3.5 Planning: Assumptions11m
3.6 Planning: Discovery Driven Planning17m
3.7 Planning: Discovery Driven Planning Worksheet8m
(Optional) Talent Management and Development: Interview with Jackie Reses15m
2 lecturas
PDFs of Lecture Slides and Better Desk Spreadsheet10m
Audio Interview with Founders of Minibar and Relay Rides10m
1 ejercicio de práctica
Module 3: Markets, Need Finding and Plannning Quiz20m
Semana
4
2 horas para completar

Module 4: Pitching, Testing, and Prototyping

8 videos (Total 97 minutos), 2 lecturas, 1 cuestionario
8 videos
4.2 Testing your Idea: Customer Interviews9m
4.3 Testing your Idea: Surveys17m
4.4 Creating a Prototype: Physical Goods19m
4.5 Creating a Prototype: Software17m
4.6 Creating a Prototype: Services4m
4.7 Summary and What's Ahead1m
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20m
2 lecturas
PDF's of Lecture Slides10m
Audio Interview with Founders of Caviar10m
1 ejercicio de práctica
Module 4: Pitching, Testing and Prototype Quiz20m
4.8
489 revisionesChevron Right

67%

comenzó una nueva carrera después de completar estos cursos

62%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Entrepreneurship 1: Developing the Opportunity

por AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.

por GGDec 4th 2018

Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.

Instructores

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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Kartik Hosanagar

Professor
Wharton School
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School

Acerca de Universidad de Pensilvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Acerca de Programa especializado Emprendimientos empresariales

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Emprendimientos empresariales

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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