Acerca de este curso: How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype. By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
Creada por: University of Pennsylvania
Enseñado por: Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of ManagementEnseñado por: Laura Huang, Assistant Professor
ManagementEnseñado por: Karl T. Ulrich, Vice Dean of Entrepreneurship and Innovation
The Wharton SchoolEnseñado por: Ethan Mollick, Associate Professor
Associate Professor of Management- Wharton SchoolEnseñado por: David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
MarketingEnseñado por: Kartik Hosanagar, Professor
Wharton SchoolEnseñado por: David Hsu, Richard A. Sapp Professor of Management
The Wharton School
| Información básica | Curso 1 de 5 en Entrepreneurship Specialization |
| Compromiso | 4 weeks of study, 1-2 hours/week |
| Idioma | English, Subtítulos: Vietnamese, Arabic |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Introduction and Course Materials
This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.
3 videos
- Vídeo: 0.2 What Is Entrepreneurship?
- Vídeo: 0.3 Can You Teach Entrepreneurship?
Module 1: Introduction to Entrepreneurship
This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture.
9 videos, 2 lecturas
- Vídeo: 1.2 Profile of the Entrepreneur
- Vídeo: 1.3 Entrepreneurship in Established Firms
- Vídeo: 1.4 Venture Creation's Role in Society
- Vídeo: 1.5 Types of Enterprises
- Vídeo: 1.6 Technology Entrepreneurship
- Vídeo: 1.7 Impact Entrepreneurship
- Reading: PDFs of Lecture Slides
- Reading: Audio Interviews with the Founders of Terrafugia and Wanderu
- Vídeo: (Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital
- Vídeo: (Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom
Calificado: Module 1: Introduction to Entrepreneurship Quiz
SEMANA 2
Module 2: Opportunity Analysis
In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth.
7 videos, 2 lecturas
- Vídeo: 2.2 Push and Pull and the Sources of Innovation
- Vídeo: 2.3 Customers as Sources of Opportunities
- Vídeo: 2.4 Importance of the Idea (VIDE Model)
- Vídeo: 2.5 Assessing Opportunities
- Vídeo: 2.6 The Tournament Approach
- Reading: PDFs of Lecture Slides
- Reading: Audio Interviews with Founders of TemperPack and Of Mercer
- Vídeo: (Optional) From Idea to Opportunity: Interview with Amy Errett
Calificado: Module 2: Opportunity Analysis Quiz
SEMANA 3
Module 3: Markets, Need-Finding and Planning
This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise.
8 videos, 2 lecturas
- Vídeo: 3.2 Understanding User Needs
- Vídeo: 3.3 Competitive Analysis
- Vídeo: 3.4 Generating Ideas with Individuals and Groups
- Vídeo: 3.5 Planning: Assumptions
- Vídeo: 3.6 Planning: Discovery Driven Planning
- Vídeo: 3.7 Planning: Discovery Driven Planning Worksheet
- Reading: PDFs of Lecture Slides and Better Desk Spreadsheet
- Reading: Audio Interview with Founders of Minibar and Relay Rides
- Vídeo: (Optional) Talent Management and Development: Interview with Jackie Reses
Calificado: Module 3: Markets, Need Finding and Plannning Quiz
SEMANA 4
Module 4: Pitching, Testing, and Prototyping
In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service.
8 videos, 2 lecturas
- Vídeo: 4.2 Testing your Idea: Customer Interviews
- Vídeo: 4.3 Testing your Idea: Surveys
- Vídeo: 4.4 Creating a Prototype: Physical Goods
- Vídeo: 4.5 Creating a Prototype: Software
- Vídeo: 4.6 Creating a Prototype: Services
- Vídeo: 4.7 Summary and What's Ahead
- Reading: PDF's of Lecture Slides
- Reading: Audio Interview with Founders of Caviar
- Vídeo: (Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics
Calificado: Module 4: Pitching, Testing and Prototype Quiz
Preguntas Frecuentes
Cómo funciona
Coursework
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Creadores
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
Entrepreneurship can be learnt in a formatted way- this realization I got after going through the course. For many people who fail in making venture must go through this course. It will also help to non- business people to be in the right thought of making a startup. Thank you
Absolutely a great course for beginners , even start ups with good knowledge of entrepreneurship will find this course useful. Highly recommended.
Awesome course. It is very practical and they know what they are talking about. It is very interesting to see them taking examples from their own experience. Learning from a group who have mastered these techniques by applying it is very helpful. Thanks.
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HS
Found the course helpful because I am able take a few things that I want apply immediately and answer questions/doubts that I had, get directions - basically take a few next steps more confidently than before taking this course :).
Also liked the materials of inspiration - interviews of other entrepreneurs and their stories.