How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
Este curso forma parte de Programa Especializado - Entrepreneurship
Entrepreneurship 1: Developing the Opportunity
ofrecido por
Acerca de este Curso
4.8
1,737 calificaciones
Habilidades que obtendrás
Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship
Programa - Qué aprenderás en este curso
Semana
1Introduction and Course Materials
This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.
3 videos (Total 21 minutos)
3 videos
0.2 What Is Entrepreneurship?5m
0.3 Can You Teach Entrepreneurship?6m
Module 1: Introduction to Entrepreneurship
This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture.
9 videos (Total 141 minutos), 2 readings, 1 quiz
9 videos
1.2 Profile of the Entrepreneur5m
1.3 Entrepreneurship in Established Firms18m
1.4 Venture Creation's Role in Society8m
1.5 Types of Enterprises9m
1.6 Technology Entrepreneurship14m
1.7 Impact Entrepreneurship13m
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15m
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32m
2 lecturas
PDFs of Lecture Slides10m
Audio Interviews with the Founders of Terrafugia and Wanderu10m
1 ejercicio de práctica
Module 1: Introduction to Entrepreneurship Quiz20m
Semana
2Module 2: Opportunity Analysis
In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth.
7 videos (Total 91 minutos), 2 readings, 1 quiz
7 videos
2.2 Push and Pull and the Sources of Innovation13m
2.3 Customers as Sources of Opportunities16m
2.4 Importance of the Idea (VIDE Model)13m
2.5 Assessing Opportunities7m
2.6 The Tournament Approach7m
(Optional) From Idea to Opportunity: Interview with Amy Errett24m
2 lecturas
PDFs of Lecture Slides10m
Audio Interviews with Founders of TemperPack and Of Mercer10m
1 ejercicio de práctica
Module 2: Opportunity Analysis Quiz20m
Semana
3Module 3: Markets, Need-Finding and Planning
This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise.
8 videos (Total 99 minutos), 2 readings, 1 quiz
8 videos
3.2 Understanding User Needs26m
3.3 Competitive Analysis9m
3.4 Generating Ideas with Individuals and Groups4m
3.5 Planning: Assumptions11m
3.6 Planning: Discovery Driven Planning17m
3.7 Planning: Discovery Driven Planning Worksheet8m
(Optional) Talent Management and Development: Interview with Jackie Reses15m
2 lecturas
PDFs of Lecture Slides and Better Desk Spreadsheet10m
Audio Interview with Founders of Minibar and Relay Rides10m
1 ejercicio de práctica
Module 3: Markets, Need Finding and Plannning Quiz20m
Semana
4Module 4: Pitching, Testing, and Prototyping
In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service.
8 videos (Total 98 minutos), 2 readings, 1 quiz
8 videos
4.2 Testing your Idea: Customer Interviews9m
4.3 Testing your Idea: Surveys17m
4.4 Creating a Prototype: Physical Goods19m
4.5 Creating a Prototype: Software17m
4.6 Creating a Prototype: Services4m
4.7 Summary and What's Ahead1m
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20m
2 lecturas
PDF's of Lecture Slides10m
Audio Interview with Founders of Caviar10m
1 ejercicio de práctica
Module 4: Pitching, Testing and Prototype Quiz20m
67%
comenzó una nueva carrera después de completar estos cursos
71%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Principales revisiones
por GG•Dec 4th 2018
Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.
por AG•May 5th 2017
'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.
Instructores
Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate DivisionSimon and Midge Palley Professor of Management
Laura Huang
Assistant ProfessorManagement
Karl T. Ulrich
Vice Dean of Entrepreneurship and InnovationThe Wharton School
Ethan Mollick
Associate ProfessorAssociate Professor of Management- Wharton School
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of MarketingMarketing
Kartik Hosanagar
ProfessorWharton School
David Hsu
Richard A. Sapp Professor of ManagementThe Wharton School
Acerca de University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Acerca del programa especializado Entrepreneurship
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
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