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What is Social?, Universidad Northwestern

4.6
(2,436 calificaciones)

Acerca de este Curso

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Principales revisiones

por CQ

May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

por DM

Mar 20, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

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603 revisiones

por UMER FAHEEM

May 19, 2019

Excellent Course.

por PHILIP ANTOUN NASER MEKIL

May 15, 2019

I recommend it

por Hailemariam Kebede Gelgile

May 12, 2019

I learned a lot about social media marketing! thanks everybody!

por Kelly Gao

May 09, 2019

Northwest is an amazing school for markrting and the courses do have given me many useful cutting-edge knowledge which can help me become

por Ayush Dugad

May 08, 2019

Great course for the beginners!

por Nhu Pham

May 03, 2019

Really great intro course! I am excited to join the next course in this specialization.

por Emtesha

May 02, 2019

Exciting and informative.

por Ahmed Qotb

May 01, 2019

it is a useful course. it helps me to classify the members of social media. and i learned how to target my consumers.

por IVIE

May 01, 2019

Awesome!

por Megan Harvey

Apr 29, 2019

Please update the social media platforms that are being used for this coarse. Many have either changed names and their billing or are no longer existent.