Acerca de este Curso
4.6
2,187 calificaciones
560 revisiones
Programa Especializado
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Árabe (Arabic)...

Habilidades que obtendrás

Social MarketingSocial NetworkSocial Media MarketingSocial Media
Programa Especializado
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English), Español (Spanish), Árabe (Arabic)...

Programa - Qué aprenderás en este curso

Semana
1
Hours to complete
2 horas para completar

Introduction to Social Marketing

In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience. ...
Reading
3 videos (Total: 12 min), 8 readings
Video3 videos
Course Overview3m
The Capstone Project2m
Reading8 lecturas
Welcome to Course 1 in the Social Marketing Specialization10m
Grading and Logistics10m
Meet Your Instructors10m
Social Marketing Toolkits10m
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10m
Course Bookstore10m
A Note on Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
Semana
2
Hours to complete
1 hora para completar

Social Trends

In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world. ...
Reading
6 videos (Total: 25 min), 2 readings, 1 quiz
Video6 videos
Media: From Chaos to Clarity8m
The Social Media Revolution1m
The Social Media Revolution 20174m
#Socialnomics - 20172m
Identifying Social Trendsm
Reading2 lecturas
Question for Discussion10m
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10m
Quiz1 ejercicio de práctica
Quiz 18m
Semana
3
Hours to complete
3 horas para completar

The Business of Social

In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social. ...
Reading
7 videos (Total: 32 min), 1 reading, 2 quizzes
Video7 videos
Your Professional Network4m
Real-Time Social Data3m
WeFeelFine.org Demo5m
The Shifting Social Landscape5m
The Social Pyramid4m
Targeting Assignment Step by Step5m
Reading1 lectura
Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing10m
Quiz1 ejercicio de práctica
Quiz 28m
Semana
4
Hours to complete
1 hora para completar

Social Overview

In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization. ...
Reading
5 videos (Total: 28 min), 4 readings, 2 quizzes
Video5 videos
Why Social Communities Form2m
Understanding Social Communities6m
How to Position Yourself as a Brand Authority6m
Developing your Social Media Tools for the Networking Assignment6m
Reading4 lecturas
Developing the Social Assets to Develop Your Personal Brand10m
Question for Discussion10m
Download the Lecture Video Slides10m
What Comes Next?10m
Quiz2 ejercicios de práctica
Quiz 312m
Networking & Tracking Assignment6m
4.6
560 revisionesChevron Right
Career direction

40%

comenzó una nueva carrera después de completar estos cursos
Career Benefit

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Career promotion

18%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por FFOct 7th 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

por CQMay 13th 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

Instructor

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Social Media Marketing

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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