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Volver a Brand and Product Management

Opiniones y comentarios de aprendices correspondientes a Brand and Product Management por parte de IE Business School

1,840 calificaciones
409 reseña

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas


Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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226 - 250 de 407 revisiones para Brand and Product Management

por Duke N

Oct 18, 2016

Informative and interesting course

por Erika B

Sep 21, 2020

very clear, brief and informative


Sep 16, 2020

very good and so much informative

por Manish S

Oct 15, 2019

Awesome course and great teaching

por Tasfia R N

Jun 03, 2020

This is really an useful course.

por Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

por Anik k d

Jul 28, 2017

the course was indepth and apt.

por T. A

Apr 16, 2020

This course is really amazing.

por Susana M

Apr 06, 2018

Very interesting and complete.

por rajath s

Feb 17, 2017


por Ерошенков М А

Mar 06, 2020

Wery interesting and usefull!

por Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips

por Deepak R N

Jun 09, 2016

Superbly taught to the point.

por Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

por Satyam P

Feb 21, 2016

A very well explained course

por Sulaimon Y

Sep 24, 2020

Thanks for this certificate

por Akande O O

May 27, 2020

Good teachings, nice course

por Vinay K S

Aug 12, 2018

This course is very useful.

por Thamara M

Aug 29, 2016

Good Job, really helpful!!!

por Rinishka R

May 20, 2016

totally love this course <3


Mar 27, 2020

this course has helped me

por Кабанова Е В

Dec 26, 2017

Thank you for the course!

por Abiru

Oct 21, 2020

detailed and interesting

por Md R I

Jun 12, 2020

This is excellent course

por Pranath D S

Mar 19, 2019

Exceptionally explained.