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Volver a Brand and Product Management

Opiniones y comentarios de aprendices correspondientes a Brand and Product Management por parte de IE Business School

1,837 calificaciones
406 reseña

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas


Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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251 - 275 de 403 revisiones para Brand and Product Management

por Boris V

Jun 27, 2017

Excellent course indeed

por Tobi B

Sep 15, 2020

It was very insightful


Jun 04, 2020

The course is amazing.


Nov 06, 2016

Beyond my expectation.

por Rayees A L

Jul 06, 2020

Great fully satisfied

por Ilja P

Jul 29, 2019

Thank you, Professor!

por S. M U S H

Sep 18, 2017


por igor s

Apr 19, 2016

very very good course

por Dennis P C

Oct 07, 2020

Engaging experience!

por Anirudh M

Apr 25, 2020

The prof is amazing!

por Seng L G

Apr 29, 2019

useful and practical

por Sivakumar C

Mar 03, 2016

Very Comprehensive !

por Rajendra P R

Aug 23, 2020

Fantastic course...

por Kundan k

Dec 14, 2019

best for corporates

por Mithun

Aug 28, 2016

Thanks !!! A Lot !!

por Geetendra S D

Jun 24, 2016

excellent professor

por Alison G d C

Jul 01, 2020

Excellent course !

por Manjunath S K

Jun 05, 2020

Very good course..

por Fr A I F

Jan 07, 2020

Wonderful journey.

por Vignesh. M

Sep 29, 2020

Excellent course

por Wang Y

Sep 07, 2020

very nice class~

por Arun K M R

Sep 02, 2020

Excellent course

por swapnill b

Aug 29, 2019

very good course

por Yasmeen S

Jan 28, 2018

Excellent course


Dec 31, 2017