Acerca de este Curso

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Resultados profesionales del estudiante

75%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)

Habilidades que obtendrás

Retail ManagementSupply ChainRetailingChannel Management

Resultados profesionales del estudiante

75%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)

Instructor

ofrecido por

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IE Business School

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up94%(1,532 calificaciones)Info
Semana
1

Semana 1

2 horas para completar

Distribution Channel Planning and Management: Why are They so Important?

2 horas para completar
8 videos (Total 46 minutos), 3 lecturas, 1 cuestionario
8 videos
Course Introduction5m
The Importance of Distribution Channels5m
How to Design a Distribution Channel5m
Key Factors in Channel Management3m
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113m
The Role of Distribution Channels in the Value Chain5m
Who are the Main Participants in Distribution Channels?4m
3 lecturas
Role and Importance of Distribution Channels10m
Distribution Channels20m
Achieving Customer-Management Excellence in Emerging Markets6m
1 ejercicio de práctica
Module 1: Graded Assessment30m
Semana
2

Semana 2

2 horas para completar

Distribution Channels and Their Evolving Landscape

2 horas para completar
8 videos (Total 47 minutos), 5 lecturas, 1 cuestionario
8 videos
From Multi-Channel to Omni-Channel Distribution7m
Channel Conflict, Cooperation and Competition5m
The Nature of Trade Marketing6m
Organizational Structure: Supply and Demand Strategies3m
ECR & Category Management: Collaboration Initiatives6m
What is the Future of Trade Marketing?3m
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8m
5 lecturas
What’s the Difference between Omnichannel and Multichannel Customer Care, and Why Does It Matter?20m
An Executive's Guide to the Internet of Things11m
Three Rules for Buiding the Modern Retail Organization15m
How Retailers can Improve Promotion Effectiveness3m
Why ¨Crash Diets¨ Don't Work10m
1 ejercicio de práctica
Module 2 Graded Assesment30m
Semana
3

Semana 3

2 horas para completar

The Retail Strategy and Marketing Mix

2 horas para completar
9 videos (Total 66 minutos), 4 lecturas, 1 cuestionario
9 videos
What are the Different Types of Retailers?8m
Understanding and Growing with your Consumer5m
Retail Strategy and Sustainable Competitive Advantages6m
Omni-Channel Retailing8m
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
Choosing the Right Product Assortment7m
Choosing an Appropriate Price Policy and Promotion Strategy6m
Choosing the Right Place for your Product to Shine7m
4 lecturas
Four current and future trends in retail10m
The Consumer Sector 2030: Trends and Questions to Consider13m
What Really Shapes the Customer Experience2m
Making Stores Matter in a Multichannel World11m
1 ejercicio de práctica
Module 3 Graded Assessment30m
Semana
4

Semana 4

3 horas para completar

Retailing Without Frontiers: New Trends in Retailing

3 horas para completar
10 videos (Total 50 minutos), 3 lecturas, 2 cuestionarios
10 videos
Choosing the Right Country to Grow Your Business3m
What are the Different Types of Entry Strategies?4m
How to Implement a Successful Franchising Strategy3m
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
The Emergence of Online Retail Channels6m
Busting M-Commerce Myths7m
What are the Future Trends in Online Retailing?4m
Expert Interview: Iñaki Arrola, General Manager of Coches.com6m
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40s
3 lecturas
The Top 10 Technology Trends In Retail: How Tech Will Transform Shopping In 202010m
Anatomy of a Digital Forerunner9m
Busting Mobile-Shopping Myths5m
1 ejercicio de práctica
Module 4 / Final Assessment30m

Reseñas

Principales reseñas sobre CHANNEL MANAGEMENT AND RETAILING

Ver todas las reseñas

Acerca de Programa especializado: Marketing Mix Implementation

Marketing Mix Implementation

Preguntas Frecuentes

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