Acerca de este Curso
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Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

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Nivel principiante

Aprox. 8 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Coreano

Habilidades que obtendrás

Retail ManagementSupply ChainRetailingChannel Management

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 8 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Coreano

Programa - Qué aprenderás en este curso

Semana
1
1 hora para completar

Distribution Channel Planning and Management: Why are They so Important?

8 videos (Total 46 minutos), 1 reading, 1 quiz
8 videos
How to Design a Distribution Channel5m
Key Factors in Channel Management3m
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113m
The Role of Distribution Channels in the Value Chain5m
Who are the Main Participants in Distribution Channels?4m
1 lectura
Achieving Customer-Management Excellence in Emerging Markets6m
1 ejercicio de práctica
Module 1: Graded Assessment14m
Semana
2
2 horas para completar

Distribution Channels and Their Evolving Landscape

8 videos (Total 47 minutos), 4 readings, 1 quiz
8 videos
The Nature of Trade Marketing6m
Organizational Structure: Supply and Demand Strategies3m
ECR & Category Management: Collaboration Initiatives6m
What is the Future of Trade Marketing?3m
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8m
4 lecturas
An Executive's Guide to the Internet of Things11m
Three Rules for Buiding the Modern Retail Organization15m
How Retailers can Improve Promotion Effectiveness3m
Why ¨Crash Diets¨ Don't Work10m
1 ejercicio de práctica
Module 2 Graded Assesment18m
Semana
3
2 horas para completar

The Retail Strategy and Marketing Mix

9 videos (Total 66 minutos), 3 readings, 1 quiz
9 videos
Retail Strategy and Sustainable Competitive Advantages6m
Omni-Channel Retailing8m
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
Choosing the Right Product Assortment7m
Choosing an Appropriate Price Policy and Promotion Strategy6m
Choosing the Right Place for your Product to Shine7m
3 lecturas
The Consumer Sector 2030: Trends and Questions to Consider13m
What Really Shapes the Customer Experience2m
Making Stores Matter in a Multichannel World11m
1 ejercicio de práctica
Module 3 Graded Assessment14m
Semana
4
3 horas para completar

Retailing Without Frontiers: New Trends in Retailing

10 videos (Total 50 minutos), 2 readings, 2 quizzes
10 videos
How to Implement a Successful Franchising Strategy3m
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6m
The Emergence of Online Retail Channels6m
Busting M-Commerce Myths7m
What are the Future Trends in Online Retailing?4m
Expert Interview: Iñaki Arrola, General Manager of Coches.com6m
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40s
2 lecturas
Anatomy of a Digital Forerunner9m
Busting Mobile-Shopping Myths5m
1 ejercicio de práctica
Module 4 / Final Assessment24m
4.3
70 revisionesChevron Right

75%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Channel Management and Retailing

por ACMar 17th 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

por VHJun 11th 2019

It was a great course. I really learned quite a lot and understood things pretty easily. I'd recommend this course no doubt.

Instructor

Avatar

Maria Teresa Aranzabal

Professor
Marketing

Acerca de IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Acerca de Programa especializado Marketing Mix Implementation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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