Acerca de este Curso
4.3
88 calificaciones
11 revisiones
Programa Especializado
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Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 8 horas para completar

Sugerido: 9 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English), Coreano...
Programa Especializado
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 8 horas para completar

Sugerido: 9 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English), Coreano...

Programa - Qué aprenderás en este curso

Semana
1
Hours to complete
1 hora para completar

Introduction to the Course

In this module we’ll briefly review the Information-Action Value Chain we introduced in Course 1. Then we’ll see how analytical techniques are applied in business problems, first by looking at some “classic” business problems that have been around for a long time, then by looking at some “emergent” business problems that have resulted from more recent advances in technology....
Reading
4 videos (Total: 35 min), 1 quiz
Video4 videos
1. Information Action Value Chain Redux5m
2. Analytics in Classic Business Problems11m
3. Analytics in Emergent Business Problems13m
Quiz1 ejercicio de práctica
Week 1 Quiz20m
Semana
2
Hours to complete
1 hora para completar

Best Practices in Data Visualization

In this module we’ll learn about a variety of visualizations used to illustrate and communicate data. We will start with the different vehicles used to present quantitative information. We will then look at a set of examples of data visualizations and discuss what makes them effective or ineffective. Finally, we discuss Excel charts and why most of them should be avoided. After completing this module, you will be able to better understand the characteristics of good data visualization and avoid common mistakes when creating your own graphs. ...
Reading
7 videos (Total: 28 min), 1 quiz
Video7 videos
Vehicles to Present Quantitative Information4m
Data Visualization Examples3m
Graphs in Excel and ASP5m
Graphical Excellence4m
Techniques to Display Multiple Variables4m
Excel Charts to Avoid2m
Quiz1 ejercicio de práctica
Week 2 Quiz30m
Semana
3
Hours to complete
2 horas para completar

Interpreting, Telling, and Selling

In this module we’ll cover a number of topics around interpreting data, gathering additional data, and pitching our recommendations based on our analysis. First, we’ll discuss ways in which we misinterpret or misrepresent data and how to avoid them, such as mistaking correlation with causation, allowing cognitive biases to influence how we see data, and visualizing data in misleading ways. We’ll also learn how experimentation can help us obtain more data, including compromises we may need to make in measurement. Finally, we’ll discuss how we communicate our results and recommendations, with a focus on knowing our audience, telling compelling stories, and creating clear and effective communication materials. ...
Reading
7 videos (Total: 62 min), 1 quiz
Video7 videos
Common Cognitive Biases10m
Misleading With Data8m
Market Experiments: When the action is the question7m
Know thy Audience11m
Telling compelling stories6m
Making It Real9m
Quiz1 ejercicio de práctica
Week 3 Quiz38m
Semana
4
Hours to complete
2 horas para completar

Acting on Data

In our final module we’ll walk through two case studies and illustrate the ideas we’ve covered in the course and in the specialization as a whole. The first case shows how experimentation can be used to create data, sometimes with surprising results. The second case presents a comprehensive analysis that illustrates the entire analytic lifecycle, and shows how different methods and both quantitative and qualitative analysis can be brought together to solve one strategically important analytical problem....
Reading
4 videos (Total: 40 min), 2 quizzes
Video4 videos
Case Study 2: Multidimensional Analysis for Customer Acquisition - Part 15m
Case Study 2: Multidimensional Analysis for Customer Acquisition - Part 211m
Case Study 2: Multidimensional Analysis for Customer Acquisition - Part 310m
Quiz2 ejercicios de práctica
Week 4 Quiz16m
Final Course Assignmentm
4.3
Career Benefit

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por SKMar 1st 2018

I really enjoyed the materials presented in this course. I wish recommendations on reference books were provided in any of these courses.

por AKMar 18th 2018

Very good course, Case based learning and examples explaing use of analaytics clarifed the course a lot.

Instructores

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Manuel Laguna

Professor
Leeds School of Business
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Dan Zhang

Professor
Leeds School of Business
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David Torgerson

Instructor

Acerca de University of Colorado Boulder

CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies....

Acerca del programa especializado Advanced Business Analytics

The Advanced Business Analytics Specialization brings together academic professionals and experienced practitioners to share real world data analytics skills you can use to grow your business, increase profits, and create maximum value for your shareholders. Learners gain practical skills in extracting and manipulating data using SQL code, executing statistical methods for descriptive, predictive, and prescriptive analysis, and effectively interpreting and presenting analytic results. The problems faced by decision makers in today’s competitive business environment are complex. Achieve a clear competitive advantage by using data to explain the performance of a business, evaluate different courses of action, and employ a structured approach to business problem-solving. Check out a one-minute video about this specialization to learn more!...
Advanced Business Analytics

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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