About this course: This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Created by: University of Illinois at Urbana-Champaign

Taught by: Kevin Hartman, Head of Analytics at Google
College of Business

Basic Info	Course 3 of 6 in the Digital Marketing Specialization.
Commitment	4 weeks of study, 8-10 hours/week
Language	English
How To Pass	Pass all graded assignments to complete the course.
User Ratings	4.4 stars Average User Rating 4.4See what learners said

Syllabus

WEEK 1

Course Overview and Marketing Analytics Process

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (...

4 videos, 9 readings, 2 practice quizzes

Graded: Module 1 Quiz

Graded: Module 1 Peer Review

WEEK 2

Data Collection

In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn ...

4 videos, 2 readings, 2 practice quizzes

Graded: Module 2 Quiz

Graded: Module 2 Peer Review

WEEK 3

Data Analysis

In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and re...

3 videos, 2 readings, 2 practice quizzes

Graded: Module 3 Quiz

Graded: Module 3 Peer Review

WEEK 4

Data Visualization

In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data an...

4 videos, 2 readings, 2 practice quizzes

Graded: Module 4 Quiz

Graded: Module 4 Peer Review

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Coursework

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University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Pricing

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