Acerca de este curso: This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Creada por: Universidad de Illinois en Urbana-Champaign
Enseñado por: Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
| Información básica | Curso 3 de 7 en mercadeo digital Specialization |
| Compromiso | 4 weeks of study, 8-10 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Completa este curso para conseguir:
Programa Especializado - mercadeo digital
Este curso es parte del Programa especializado mercadeo digital de Universidad de Illinois en Urbana-Champaign del curso 7
Master of Business Administration (iMBA)
El curso forma parte del programa de títulos 18 courses plus three capstone projects totalmente en línea
Programa
SEMANA 1
Course Overview and Marketing Analytics Process
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities.
4 videos, 9 readings, 2 practice quizzes
- Vídeo: Welcome to Marketing Analytics in Practice
- Vídeo: About Prof Kevin Hartman
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: About the Rubric for Peer Assessment
- Reading: Glossary
- Reading: Brand Descriptions
- Reading: Social Media
- Reading: Getting to Know Your Classmates
- Practice Quiz: Orientation Quiz
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- Vídeo: Lesson 1: Following the MAP, Part 1
- Vídeo: Lesson 1: Following the MAP, Part 2
- Practice Quiz: Lesson 1 Practice Quiz
- Discussion Prompt: Module 1 Discussion
Calificado: Module 1 Quiz
Calificado: Module 1 Peer Review
SEMANA 2
Data Collection
In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn extensively about planning for and collecting data for your analysis projects.
4 videos, 2 readings, 2 practice quizzes
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- Vídeo: Lesson 2: Preparing for the Analysis Journey, Part 1
- Vídeo: Lesson 2: Preparing for the Analysis Journey, Part 2
- Practice Quiz: Lesson 2 Practice Quiz
- Vídeo: Lesson 3: Data Collection Part I: Unstructured Data
- Vídeo: Comments by Prof Rhiannon Clifton
- Practice Quiz: Lesson 3 Practice Quiz
- Discussion Prompt: Module 2 Discussion
Calificado: Module 2 Quiz
Calificado: Module 2 Peer Review
SEMANA 3
Data Analysis
In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and ready for analysis.
3 videos, 2 readings, 2 practice quizzes
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Vídeo: Lesson 4: Data Collection Part II: Structured Data
- Practice Quiz: Lesson 4 Practice Quiz
- Vídeo: Lesson 5: Data Management in Practice, Part 1
- Vídeo: Lesson 5: Data Management in Practice, Part 2
- Practice Quiz: Lesson 5 Practice Quiz
- Discussion Prompt: Module 3 Discussion
Calificado: Module 3 Quiz
Calificado: Module 3 Peer Review
SEMANA 4
Data Visualization
In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data analysis and learn to make more memorable presentations and data visualizations.
4 videos, 2 readings, 2 practice quizzes
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- Vídeo: Lesson 6: Insights from Digital Data Pt.1
- Vídeo: Lesson 6: Insights from Digital Data Pt.2
- Practice Quiz: Lesson 6 Practice Quiz
- Vídeo: Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 1
- Vídeo: Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 2
- Practice Quiz: Lesson 7 Practice Quiz
- Discussion Prompt: Module 4 Discussion
Calificado: Module 4 Quiz
Calificado: Module 4 Peer Review
Preguntas Frecuentes
Cómo funciona
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creadores
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
I learned, a lot! Having so much fun :)
Era un curso bastante matematico y analitico. Por esta razon me costo un poco mas enteder las metas que se buscaban. Pero al final encontre muy habil entender y analizar los datos que se pueden recopilar en el internet a cerca de las distintas ramas. Lo importante creo yo, es poder llamar la atencion de futuro cliente. Y venderle el producto que promovemos.
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
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Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.