Acerca de este curso: This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Creada por: University of Illinois at Urbana-Champaign
Enseñado por: Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
| Información básica | Curso 3 de 7 en mercadeo digital Specialization |
| Compromiso | 4 weeks of study, 8-10 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Completa este curso para conseguir:
Programa Especializado - mercadeo digital
Este curso es parte del Programa especializado mercadeo digital de University of Illinois at Urbana-Champaign del curso 7
Master of Business Administration (iMBA)
El curso forma parte del programa de títulos 18 courses plus three capstone projects totalmente en línea
Programa
SEMANA 1
Course Overview and Marketing Analytics Process
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities.
4 videos, 9 lecturas, 2 cuestionarios de práctica
- Vídeo: About Prof Kevin Hartman
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: About the Rubric for Peer Assessment
- Reading: Glossary
- Reading: Brand Descriptions
- Reading: Social Media
- Reading: Getting to Know Your Classmates
- Cuestionario de práctica: Orientation Quiz
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- Vídeo: Lesson 1: Following the MAP, Part 1
- Vídeo: Lesson 1: Following the MAP, Part 2
- Cuestionario de práctica: Lesson 1 Practice Quiz
- Discussion Prompt: Module 1 Discussion
Calificado: Module 1 Quiz
Calificado: Module 1 Peer Review
SEMANA 2
Data Collection
In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn extensively about planning for and collecting data for your analysis projects.
4 videos, 2 lecturas, 2 cuestionarios de práctica
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- Vídeo: Lesson 2: Preparing for the Analysis Journey, Part 2
- Cuestionario de práctica: Lesson 2 Practice Quiz
- Vídeo: Lesson 3: Data Collection Part I: Unstructured Data
- Vídeo: Comments by Prof Rhiannon Clifton
- Cuestionario de práctica: Lesson 3 Practice Quiz
- Discussion Prompt: Module 2 Discussion
Calificado: Module 2 Quiz
Calificado: Module 2 Peer Review
SEMANA 3
Data Analysis
In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and ready for analysis.
3 videos, 2 lecturas, 2 cuestionarios de práctica
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Cuestionario de práctica: Lesson 4 Practice Quiz
- Vídeo: Lesson 5: Data Management in Practice, Part 1
- Vídeo: Lesson 5: Data Management in Practice, Part 2
- Cuestionario de práctica: Lesson 5 Practice Quiz
- Discussion Prompt: Module 3 Discussion
Calificado: Module 3 Quiz
Calificado: Module 3 Peer Review
SEMANA 4
Data Visualization
In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data analysis and learn to make more memorable presentations and data visualizations.
4 videos, 2 lecturas, 2 cuestionarios de práctica
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- Vídeo: Lesson 6: Insights from Digital Data Pt.2
- Cuestionario de práctica: Lesson 6 Practice Quiz
- Vídeo: Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 1
- Vídeo: Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 2
- Cuestionario de práctica: Lesson 7 Practice Quiz
- Discussion Prompt: Module 4 Discussion
Calificado: Module 4 Quiz
Calificado: Module 4 Peer Review
Preguntas Frecuentes
Cómo funciona
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
Creadores
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
Great, informative course.
I was interested on Analytics, but not that much because I have my tendency to be atracted to creativity, and I used to think that were two different worlds. Thanks to this course now I enjoy even planning a research, but obiously more creating the report.
The professor is clear, and the lectures and offered reading are pretty usefull, it does not matter what you work.
You will enjoy it and can take a lot of advantage, specially improving your reports.
I really appreciate from the authorities of Coursera Online that they created such a wonderful service for us til we can improve our knowledge and learn things in here, As a refugee this is a real privilege for me to lift up my knowledge and explore my creativity. God bless you all
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MC
Some videos need subtitles :)