Acerca de este Curso
4.4
1,621 calificaciones
320 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Data AnalysisData Visualization (DataViz)Marketing AnalyticsMarketing Performance Measurement And Management
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
5 horas para completar

Course Overview and Marketing Analytics Process

In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities....
Reading
4 videos (Total 26 minutos), 9 readings, 4 quizzes
Video4 videos
About Prof Kevin Hartman3m
Lesson 1: Following the MAP, Part 17m
Lesson 1: Following the MAP, Part 27m
Reading9 lecturas
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Glossary10m
Brand Descriptions10m
Social Media10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings10m
Quiz3 ejercicios de práctica
Orientation Quiz10m
Lesson 1 Practice Quiz4m
Module 1 Quiz20m
Semana
2
Horas para completar
3 horas para completar

Data Collection

In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn extensively about planning for and collecting data for your analysis projects....
Reading
4 videos (Total 29 minutos), 2 readings, 4 quizzes
Video4 videos
Lesson 2: Preparing for the Analysis Journey, Part 26m
Lesson 3: Data Collection Part I: Unstructured Data7m
Comments by Prof Rhiannon Clifton1m
Reading2 lecturas
Module 2 Overview10m
Module 2 Readings10m
Quiz3 ejercicios de práctica
Lesson 2 Practice Quiz4m
Lesson 3 Practice Quiz4m
Module 2 Quiz20m
Semana
3
Horas para completar
3 horas para completar

Data Analysis

In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and ready for analysis....
Reading
3 videos (Total 24 minutos), 2 readings, 4 quizzes
Video3 videos
Lesson 5: Data Management in Practice, Part 18m
Lesson 5: Data Management in Practice, Part 23m
Reading2 lecturas
Module 3 Overview10m
Module 3 Readings10m
Quiz3 ejercicios de práctica
Lesson 4 Practice Quiz4m
Lesson 5 Practice Quiz4m
Module 3 Quiz20m
Semana
4
Horas para completar
3 horas para completar

Data Visualization

In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data analysis and learn to make more memorable presentations and data visualizations....
Reading
4 videos (Total 34 minutos), 2 readings, 4 quizzes
Video4 videos
Lesson 6: Insights from Digital Data Pt.26m
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 18m
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 27m
Reading2 lecturas
Module 4 Overview10m
Module 4 Readings10m
Quiz3 ejercicios de práctica
Lesson 6 Practice Quiz4m
Lesson 7 Practice Quiz4m
Module 4 Quiz20m
4.4
320 revisionesChevron Right
Dirección de la carrera

40%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

42%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por OAMar 1st 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

por ASApr 13th 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

Instructor

Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
Graduation Cap

Comienza a trabajar para obtener tu maestría

Este curso es parte del Master of Business Administration (iMBA) completamente en línea de University of Illinois at Urbana-Champaign. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Acerca de University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca del programa especializado mercadeo digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
mercadeo digital

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.