About this course: The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of sales. They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and Canada. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Taught by: Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration
Taught by: Kevin Hartman, Head of Analytics at Google
College of Business
Taught by: Rhiannon Clifton, Program Director
Charles H. Sandage Department of Advertising
Taught by: Vishal Sachdev, Director, Illinois MakerLab
Business Administration
| Basic Info |
Course 6 of 6 in the
Digital Marketing Specialization.
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| Commitment | 6 weeks of study, 5-7 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
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Really great experience and a must for every learner!
Great way to learn how to prepare a digital marketing plan in a step by step basis.
Overall the course content and quality is good and the lectures are pretty good and highly informative, but the course content need to be highly practical oriented and geared towards meeting the real-time needs of digital marketing professionals.
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Very good course. High quality content and also using a real case involving real enterprises. It bring the student to the real world applying the knowledge acquired. I recommend.