Acerca de este curso: The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Enseñado por: Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration
Enseñado por: Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
Enseñado por: Rhiannon Clifton, Program Director
Charles H. Sandage Department of Advertising
Enseñado por: Vishal Sachdev, Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration
Enseñado por: Mike Yao, Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
| Información básica | Curso 7 de 7 en mercadeo digital Specialization |
| Compromiso | 6 weeks of study, 5-7 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
- Vídeo: Introduction to the Capstone
- Vídeo: Weekly Deliverables
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: Social Media
- Reading: Getting to Know Your Classmates
- Reading: About the Client
- Reading: Problem Statement
- Reading: Glossary
- Reading: Hangouts with the Client
- Vídeo: Meet and Greet: Faculty and Client meetup
- Vídeo: Hangout 1 - Elizabeth Distel-Grainger
- Vídeo: Hangout 2- Bosch and Kevin Hartman
- Vídeo: Hangout 3- Beth Distel and Victoria Jurkowski -Grainger
- Reading: Module 1 Overview
- Vídeo: Know the Client: Grainger
- Vídeo: Campaign Management at Grainger
- Vídeo: Display Advertising at Grainger
- Reading: Rubric for Module 1 Peer Assessment
- Reading: Module 2 Overview
- Reading: Rubric for Module 2 Peer Assessment
- Discussion Prompt: Optional Discussion-Social Media Marketing
- Reading: Module 3 Overview
- Reading: Rubric for Module 3 Peer Assessment
- Reading: Module 4 Overview
- Reading: Rubric for Module 4 Peer Assessment
- Reading: Module 5 Overview
- Reading: Rubric for Module 5 Peer Assessment
- Reading: Module 6 Overview
- Discussion Prompt: Reflect on the Digital Marketing Journey
- Reading: Rubric for Module 6 Peer Assessment
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Highly recommended course for all the beginners in digital marketing field. And Coursera offers a great platform for all those candidates worldwide the best refined study materials. Excellent support from the technical team who is there to help candidates throughout the course. One of my suggestion is the new mobile version is not as good as the previous version. But I think they make it more user friendly.
Gopakumar V S
Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing
This a great course. You put in work all you have learn during the 6 courses. 100% Recommended
Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.