Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 19 horas para completar

Sugerido: 6 weeks of study, 5-7 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 19 horas para completar

Sugerido: 6 weeks of study, 5-7 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Los estudiantes que toman este Course son

  • Marketing Specialists
  • Marketers
  • Account Managers
  • Customer Service Agents
  • Founders

Programa - Qué aprenderás en este curso

Semana
1
7 horas para completar

Course Overview & Module 1 Client/Brand Analysis

9 videos (Total 190 minutos), 10 lecturas, 1 cuestionario
9 videos
Weekly Deliverables3m
Meet and Greet: Faculty and Client meetup29m
Hangout 1 - Elizabeth Distel-Grainger32m
Hangout 2- Bosch and Kevin Hartman44m
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36m
Know the Client: Grainger11m
Campaign Management at Grainger13m
Display Advertising at Grainger11m
10 lecturas
Syllabus10m
About the Discussion Forums10m
Social Media10m
Getting to Know Your Classmates10m
About the Client10m
Problem Statement10m
Glossary10m
Hangouts with the Client10m
Module 1 Overview10m
Rubric for Module 1 Peer Assessment10m
Semana
2
2 horas para completar

Module 2 The Consumer Decision Journey

2 lecturas, 1 cuestionario
2 lecturas
Module 2 Overview10m
Rubric for Module 2 Peer Assessment10m
Semana
3
2 horas para completar

Module 3 Collect and Analyze Data

2 lecturas, 1 cuestionario
2 lecturas
Module 3 Overview10m
Rubric for Module 3 Peer Assessment10m
Semana
4
2 horas para completar

Module 4 The Channel and Content Strategy

2 lecturas, 1 cuestionario
2 lecturas
Module 4 Overview10m
Rubric for Module 4 Peer Assessment10m
4.5
85 revisionesChevron Right

37%

comenzó una nueva carrera después de completar estos cursos

37%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

20%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Digital Marketing Capstone

por AROct 19th 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

por AMDec 6th 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

Instructores

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
Avatar

Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration
Avatar

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

Comienza a trabajar para obtener tu maestría

Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Acerca de Universidad de Illinois en Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca de Programa especializado mercadeo digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
mercadeo digital

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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