Acerca de este curso: The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Creada por: University of Illinois at Urbana-Champaign

Enseñado por: Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration
Enseñado por: Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
Enseñado por: Rhiannon Clifton, Program Director
Charles H. Sandage Department of Advertising
Enseñado por: Vishal Sachdev, Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration
Enseñado por: Mike Yao, Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

Información básica	Curso 7 de 7 en mercadeo digital Specialization
Compromiso	6 weeks of study, 5-7 hours/week
Idioma	English
Cómo aprobar	Aprueba todas las tareas calificadas para completar el curso.
Calificaciones del usuario	4.4 estrellas Calificación promedio del usuario 4.4Ve los que los estudiantes dijeron

Programa

SEMANA 1

Course Overview & Module 1 Client/Brand Analysis

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

9 videos, 10 lecturas

Vídeo: Weekly Deliverables
Reading: Syllabus
Reading: About the Discussion Forums
Reading: Social Media
Reading: Getting to Know Your Classmates
Reading: About the Client
Reading: Problem Statement
Reading: Glossary
Reading: Hangouts with the Client
Vídeo: Meet and Greet: Faculty and Client meetup
Vídeo: Hangout 1 - Elizabeth Distel-Grainger
Vídeo: Hangout 2- Bosch and Kevin Hartman
Vídeo: Hangout 3- Beth Distel and Victoria Jurkowski -Grainger
Reading: Module 1 Overview
Vídeo: Know the Client: Grainger
Vídeo: Campaign Management at Grainger
Vídeo: Display Advertising at Grainger
Reading: Rubric for Module 1 Peer Assessment

Calificado: Peer Assessment: Module 1 Client/Brand Analysis

SEMANA 2

Module 2 The Consumer Decision Journey

In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection.

2 lecturas

Reading: Module 2 Overview
Reading: Rubric for Module 2 Peer Assessment
Discussion Prompt: Optional Discussion-Social Media Marketing

Calificado: Peer Assessment: Module 2 Consumer Decision Journey

SEMANA 3

Module 3 Collect and Analyze Data

In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign.

2 lecturas

Reading: Module 3 Overview
Reading: Rubric for Module 3 Peer Assessment

Calificado: Peer Assessment: Module 3 Collect and Analyze Data

SEMANA 4

Module 4 The Channel and Content Strategy

In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign.

2 lecturas

Reading: Module 4 Overview
Reading: Rubric for Module 4 Peer Assessment

Calificado: Peer Assessment: Module 4 Channel and Content Strategy

SEMANA 5

Module 5 Test and Control Plan

In this module, you will present a plan to verify and measure the recommendations developed in the digital marketing strategy

2 lecturas

Reading: Module 5 Overview
Reading: Rubric for Module 5 Peer Assessment

Calificado: Peer Assessment: Module 5 Test and Control Plan

SEMANA 6

Module 6 Final Digital Marketing Plan Submission

In this module, you will bring together the previous module submissions in a final report

2 lecturas

Reading: Module 6 Overview
Discussion Prompt: Reflect on the Digital Marketing Journey
Reading: Rubric for Module 6 Peer Assessment

Calificado: Peer Assessment: Module 6 Final Digital Marketing Plan Submission

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?

¿Qué sucede si necesito más tiempo para completar el curso?

¿Qué recibiré si pago este curso?

¿Puedo tomar este curso de manera gratuita?

¿Cuál es la política de reembolsos?

¿Hay ayuda económica disponible?

Cómo funciona

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creadores

University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Tarifa

	Comprar curso
Accede a los materiales del curso	Disponible
Accede a los materiales con calificación	Disponible
Recibe una calificación final	Disponible
Obtén un Certificado de curso para compartir	Disponible

Calificaciones y revisiones

Calificado 4.4 de 5 246 calificaciones

A real challenge

Amazing course. Eric is a great teacher. Looking forward the capstone.

This class was enormously helpful in helping students to learn new data sources and how to synthesize what we learned in the past six courses. Reviewing others' coursework was an important means of learning new resources and different perspectives. This is the art and not just the science of digital marketing planning. I'm grateful to the professors and fellow learners for the opportunity. My views of marketing are forever changed and I look forward to applying what I've learned int the real world! Thank you!

Though but really interesting. This is the one that force you to face reality and to use what you learnt.

Digital Marketing Capstone

Digital Marketing Capstone