Acerca de este Curso
4.5
262 calificaciones
74 revisiones
Programa Especializado
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 20 horas para completar

Sugerido: 6 weeks of study, 5-7 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Habilidades que obtendrás

Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management
Programa Especializado
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 20 horas para completar

Sugerido: 6 weeks of study, 5-7 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Programa - Qué aprenderás en este curso

Semana
1
Hours to complete
7 horas para completar

Course Overview & Module 1 Client/Brand Analysis

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign. ...
Reading
9 videos (Total: 190 min), 10 readings, 1 quiz
Video9 videos
Weekly Deliverables3m
Meet and Greet: Faculty and Client meetup29m
Hangout 1 - Elizabeth Distel-Grainger32m
Hangout 2- Bosch and Kevin Hartman44m
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36m
Know the Client: Grainger11m
Campaign Management at Grainger13m
Display Advertising at Grainger11m
Reading10 lecturas
Syllabus10m
About the Discussion Forums10m
Social Media10m
Getting to Know Your Classmates10m
About the Client10m
Problem Statement10m
Glossary10m
Hangouts with the Client10m
Module 1 Overview10m
Rubric for Module 1 Peer Assessment10m
Semana
2
Hours to complete
2 horas para completar

Module 2 The Consumer Decision Journey

In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection....
Reading
2 readings, 1 quiz
Reading2 lecturas
Module 2 Overview10m
Rubric for Module 2 Peer Assessment10m
Semana
3
Hours to complete
2 horas para completar

Module 3 Collect and Analyze Data

In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign....
Reading
2 readings, 1 quiz
Reading2 lecturas
Module 3 Overview10m
Rubric for Module 3 Peer Assessment10m
Semana
4
Hours to complete
2 horas para completar

Module 4 The Channel and Content Strategy

In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign....
Reading
2 readings, 1 quiz
Reading2 lecturas
Module 4 Overview10m
Rubric for Module 4 Peer Assessment10m
4.5
74 revisionesChevron Right
Career direction

23%

comenzó una nueva carrera después de completar estos cursos
Career Benefit

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Career promotion

10%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por AROct 19th 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

por AMDec 6th 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

Instructores

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Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
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Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
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Rhiannon Clifton

Program Director
Charles H. Sandage Department of Advertising
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Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration
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Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

Acerca de University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca del programa especializado mercadeo digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
mercadeo digital

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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