Acerca de este curso: The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Enseñado por: Aric Rindfleisch, John M. Jones Professor of Marketing
Department of Business Administration
Enseñado por: Kevin Hartman, Visiting Professor & Head of Analytics at Google
College of Business
Enseñado por: Rhiannon Clifton, Program Director
Charles H. Sandage Department of Advertising
Enseñado por: Vishal Sachdev, Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration
Enseñado por: Mike Yao, Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
| Información básica | Curso 7 de 7 en mercadeo digital Specialization |
| Compromiso | 6 weeks of study, 5-7 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
- Vídeo: Weekly Deliverables
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: Social Media
- Reading: Getting to Know Your Classmates
- Reading: About the Client
- Reading: Problem Statement
- Reading: Glossary
- Reading: Hangouts with the Client
- Vídeo: Meet and Greet: Faculty and Client meetup
- Vídeo: Hangout 1 - Elizabeth Distel-Grainger
- Vídeo: Hangout 2- Bosch and Kevin Hartman
- Vídeo: Hangout 3- Beth Distel and Victoria Jurkowski -Grainger
- Reading: Module 1 Overview
- Vídeo: Know the Client: Grainger
- Vídeo: Campaign Management at Grainger
- Vídeo: Display Advertising at Grainger
- Reading: Rubric for Module 1 Peer Assessment
- Reading: Module 2 Overview
- Reading: Rubric for Module 2 Peer Assessment
- Discussion Prompt: Optional Discussion-Social Media Marketing
- Reading: Module 3 Overview
- Reading: Rubric for Module 3 Peer Assessment
- Reading: Module 4 Overview
- Reading: Rubric for Module 4 Peer Assessment
- Reading: Module 5 Overview
- Reading: Rubric for Module 5 Peer Assessment
- Reading: Module 6 Overview
- Discussion Prompt: Reflect on the Digital Marketing Journey
- Reading: Rubric for Module 6 Peer Assessment
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
This class was enormously helpful in helping students to learn new data sources and how to synthesize what we learned in the past six courses. Reviewing others' coursework was an important means of learning new resources and different perspectives. This is the art and not just the science of digital marketing planning. I'm grateful to the professors and fellow learners for the opportunity. My views of marketing are forever changed and I look forward to applying what I've learned int the real world! Thank you!
Though but really interesting. This is the one that force you to face reality and to use what you learnt.
Can't give it 5 stars as I thought the scope of the project lacked a bit of a more clearer direction, but the fact that you're asked to work on a real world case scenario is amazing. The Capstone really does ask you to use each and everything you've learned throughout the course - great job!
Amazing course. Eric is a great teacher. Looking forward the capstone.