Created by:  University of Illinois at Urbana-Champaign

  • Aric Rindfleisch

    Taught by:  Aric Rindfleisch, John M. Jones Professor of Marketing

    Department of Business Administration

  • Kevin Hartman

    Taught by:  Kevin Hartman, Head of Analytics at Google

    College of Business

  • Rhiannon Clifton

    Taught by:  Rhiannon Clifton, Program Director

    Charles H. Sandage Department of Advertising

  • Vishal Sachdev

    Taught by:  Vishal Sachdev, Director, Illinois MakerLab

    Business Administration

  • Mike Yao

    Taught by:  Mike Yao, Associate Professor of Digital Media

    College of Media
Basic Info
Course 6 of 6 in the Digital Marketing Specialization.
Commitment6 weeks of study, 5-7 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
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Access to course materials

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Access to graded materials

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Receive a final grade

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Earn a shareable Course Certificate

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Ratings and Reviews
Rated 4.4 out of 5 of 163 ratings

Best Course Online for Business!

Overall the course was a good one and the Capstone really encouraged us to think in a structured manner. The other plus was that it was a live project which certainly made the problems and the challenges real and helped us orient our thinking more practically than academically.

The guide provided for each module also steered us in a particular direction rather than making it just an academic exercise. Good project to work on overall

I really like this course, I plan to work in this area.

Great Course. Lot of learnings. Completed the course at last.

I went beyond a year of subscription to completed the course because of my busy schedule. But coursera obliged to help out with no additional fee. Thanks coursera and the digital marketing team.