Managing Customer Equity

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Del curso dictado por Universidad Emory
Forecasting Models for Marketing Decisions
29 ratings
Universidad Emory
29 ratings
Curso 3 de 6 en SpecializationFoundations of Marketing Analytics
De la lección
Managing Customer Equity: Linking Customer Analytics to Customer Value
This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.

Conoce a los instructores

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School