This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
Este curso forma parte de Programa especializado: International Business Essentials
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Programa especializado: International Business EssentialsUniversidad de LondresAcerca de este Curso
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 5 de 6 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 5 de 6 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Londres
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
Programa - Qué aprenderás en este curso
2 horas para completar
First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
2 horas para completar
9 videos (Total 25 minutos), 4 lecturas, 1 cuestionario
3 horas para completar
Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
3 horas para completar
5 videos (Total 22 minutos), 2 lecturas, 3 cuestionarios
2 horas para completar
Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
2 horas para completar
4 videos (Total 19 minutos), 3 lecturas, 2 cuestionarios
3 horas para completar
Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
3 horas para completar
5 videos (Total 14 minutos), 3 lecturas, 2 cuestionarios
Reseñas
Principales reseñas sobre INTERNATIONAL BUSINESS ENVIRONMENT
por M23 de jun. de 2020
I have studied in International Business Environment lot of things thank you Instructor it very intresting in each week class, assignments quiz . Thank you Coursera for giving these opportunity.
por SH29 de jun. de 2017
This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much
por NL22 de dic. de 2017
Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups
por NC14 de may. de 2020
The course was absolutely superb and the lecturer is absolutely terrific. Thank you so much I appreciate all that you have taught me.
Acerca de Programa especializado: International Business Essentials
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
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