This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.
This course is endorsed by CMI
Este curso forma parte de Programa Especializado - International Business Essentials
International Business Environment
ofrecido por
Programa - Qué aprenderás en este curso
Semana
1First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
9 videos (Total 25 minutos), 4 readings, 1 quiz
9 videos
1.1 Introduction4m
1.3 Intermission21s
1.4 International Contexts1m
1.5- Factors Driving Moves To Global Strategies2m
1.6- Globalization and Internationalization1m
1.7 Five Dimensions of Culture31s
1.8 Hofstede's comparison of National Cultures8m
1.10- Summary59s
4 lecturas
1.2- The Tasks of Managing10m
1.5- Factors Driving Moves To Global Strategies10m
1.8- Hofstede's Comparison of National Cultures10m
1.9 - National Cultures10m
Semana
2Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
5 videos (Total 22 minutos), 2 readings, 3 quizzes
5 videos
2.2 PESTLE Analysis5m
2.2 PESTLE analysis case study5m
2.3 SWOT Matrix ABC2m
2.4 The Importance of Thorough Analysis1m
2 lecturas
PEST and PESTLE Analysis10m
SWOT Analysis10m
1 ejercicio de práctica
Quiz: PEST and PESTLE12m
Semana
3Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
4 videos (Total 19 minutos), 3 readings, 2 quizzes
4 videos
3.2 Boston Box Review3m
3.3 Ansoff's Growth Matrix6m
3.4 Reinforcing Key Elements2m
3 lecturas
Product Life Cycle Stages10m
Boston Box Matrix10m
Ansoff Matrix10m
2 ejercicios de práctica
Quiz: Product Life Cycle12m
Quiz: Boston Box Matrix12m
Semana
4Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
5 videos (Total 14 minutos), 3 readings, 2 quizzes
5 videos
4.2 Porter's Five Forces1m
4.2 Porter's Five Forces continued4m
4.7 Competitive Strategy2m
4.11- Summary51s
3 lecturas
4.3 Porter's Five Forces10m
4.4 Harvard Business Review | Porters Five Forces10m
4.8 Reading- Porter's Five Forces10m
1 ejercicio de práctica
4.9 Quiz20m
Principales revisiones
por SA•Jun 30th 2017
This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much
por NL•Dec 23rd 2017
Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups
Instructor
Dr Alan Parkinson
Deputy Director (Education), School of ManagementUCL, University of London
Acerca de Universidad de Londres
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
Acerca del programa especializado International Business Essentials
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2019 Coursera Inc. Todos los derechos reservados.
