‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.
Este curso forma parte de Programa Especializado - Strategising: Management for Global Competitive Advantage
ofrecido por
Programa Especializado - Strategising: Management for Global Competitive AdvantageUniversidad de MacquarieAcerca de este Curso
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 28 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Qué aprenderás
Demonstrate an understanding of a range of disruptive technologies and their implications on organisations, industry sectors and societies
Develop strategies and approaches to manage disruptive technologies by creating new business models
Apply strategic thinking and tools to evaluate relative advantage
Habilidades que obtendrás
Strategic ThinkingBusiness model innovationTechnological
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 28 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Macquarie
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Comienza a trabajar para obtener tu maestría
Este curso es parte del Global Master of Business Administration (Global MBA) completamente en línea de Universidad de Macquarie.
Si eres aceptado en el programa completo, tus cursos cuentan para tu título.
Programa - Qué aprenderás en este curso
5 horas para completar
Change and disruptive innovation
This week, you will explore two main questions: why do great companies fail; and what are some macro-environmental factors that cause change within the organisation?. You will investigate the innovator’s dilemma and try to find out if adoption of technologies is speeding up (or not). You will use tools to help you consider macro-economic factors and the impact that these would have on your organisation (PESTLE analysis). Additionally, you will apply tools that will help you determine if your next technology (or one from your competitor) is likely to be disruptive. Welcome to be disruptive!
5 horas para completar
9 videos (Total 29 minutos), 5 lecturas, 2 cuestionarios
9 videos
Week 1 outline1m
1.1 Innovation sweet spot3m
1.2 Causes and pace of change4m
1.3 Diffusion of innovations2m
1.4 Principles of disruptive innovation7m
1.5 Disruptive innovations?2m
Habit corner1m
Week 1 summary1m
5 lecturas
Course overview1m
Learning activities and assessment1m
Which continent do you hail from?1m
Preconceptions: What is disruption?1m
About the habit corner1m
2 ejercicios de práctica
Recall: Change and disruptive innovation15m
Week 1 Quiz1h
5 horas para completar
Enablers, not drivers
In Week 2 you will get ‘techie’ by exploring a number of technologies that are often seen as potentially ‘disruptive’. Additionally, you will discuss how these technologies are currently used by organisations globally. More importantly, you will explore ways to stay up-to-date with technological advances. You will also explore technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT).
5 horas para completar
6 videos (Total 33 minutos)
6 videos
2.1 Artificial Intelligence8m
2.2 Internet of things (IoT)8m
2.3 Virtual and augmented reality7m
2.6 Conditions of success1m
Week 2 summary1m
2 ejercicios de práctica
Recall: Enablers, not drivers30m
Week 2 Graded quiz1h
4 horas para completar
Business models
This week you will focus on the viability and specifically look at business models. You will begin by looking at the four (4) main elements of a business model: value proposition, resources, processes, and the profit formula. You will look at the business model journey, and how organisations move from creating a business model, through sustaining innovation, up to efficiency. You will explore the importance of developing new business models with a framework (the 4I's framework) to help you come up with these new business models. Finally, you will look at business model patterns, as recombining, adapting, and refining business model patterns is an efficient way to do business model innovation.
4 horas para completar
6 videos (Total 28 minutos), 1 lectura, 2 cuestionarios
6 videos
3.1b Introduction to business models4m
3.2 Business model journey6m
3.3 Business model generation (innovation)7m
3.4 Typical technology-enabled business models6m
Week 3 summary1m
1 lectura
3.1a Defining business models5m
1 ejercicio de práctica
Recall: Business models5m
5 horas para completar
Disruption and digital platforms
This week you will learn about platforms, what they are, how they are different from other business models, the different types of platforms, and how to create successful platforms. You will also learn how to decide if you should create your own platform.
5 horas para completar
6 videos (Total 24 minutos), 1 lectura, 2 cuestionarios
6 videos
4.1 Introduction to platforms5m
4.2 Platform classification4m
4.3 Attractive platforms6m
4.4 Establishing successful platforms3m
Week 4 summary57s
1 lectura
Become a Global MBA learner10m
2 ejercicios de práctica
Recall: Disruption and digital platforms15m
Week 4 quiz1h
Acerca de Programa especializado: Strategising: Management for Global Competitive Advantage
Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable).
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Hay ayuda económica disponible?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
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