Este curso forma parte de Programa especializado: Entrepreneurship: Launching an Innovative Business

4.7
estrellas
1,294 calificaciones

97 %

Dr. James V. Green

68.572 ya inscrito

Ofrecido Por

Programa especializado: Entrepreneurship: Launching an Innovative BusinessUniversidad de Maryland en College Park

Acerca de este Curso

44.603 vistas recientes

This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. 
Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:

* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and 
* Build innovative business models.

Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

Fechas límite flexibles

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Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 1 de 4 en

Programa especializado: Entrepreneurship: Launching an Innovative Business

Aprox. 8 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Habilidades que obtendrás

Opportunity Identification
Management
Innovation
Entrepreneurship

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 1 de 4 en

Programa especializado: Entrepreneurship: Launching an Innovative Business

Aprox. 8 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,58/5 (181 calificaciones)

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

102.290 alumnos

13 cursos

Ofrecido por

Universidad de Maryland en College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

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Programa - Qué aprenderás en este curso

Calificación del contenido97%(7,082 calificaciones)

Semana

Semana 1

2 horas para completar

Introduction to Innovation and Entrepreneurship

2 horas para completar

9 videos (Total 56 minutos), 9 lecturas, 1 cuestionario

9 videos

Preview of the Course1m

Introduction to the course5m

What is entrepreneurship?4m

Who is an entrepreneur?7m

Entrepreneurship, creativity, & innovation6m

The world's most innovative companies6m

Types of innovation14m

Entrepreneurs and strategic decisions6m

The opportunity analysis canvas3m

9 lecturas

Welcome to Developing Innovative Ideas for New Companies3m

Meet Dr. James V. Green3m

Connect with your Classmates3m

Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs5m

Our book for the course3m

Reading: The Opportunity Analysis Canvas20m

Slides1m

"The Innovator's Dilemma" by Clayton Christensen1m

"Out of Our Minds: Learning to be Creative" by Ken Robinson1m

1 ejercicio de práctica

Entrepreneurial perspective20m

Semana

Semana 2

2 horas para completar

Entrepreneurial Mindset, Motivations, and Behaviors

2 horas para completar

8 videos (Total 49 minutos), 3 lecturas, 1 cuestionario

8 videos

Introduction to entrepreneurial mindset, motivations, and behaviors2m

Entrepreneurial mindset9m

Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8m

Entrepreneurial motivations7m

Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2m

Entrepreneurial behaviors4m

Risk taking in entrepreneurial decision-making6m

Risk, uncertainty, and stakeholder involvement8m

3 lecturas

Reading: The Opportunity Analysis Canvas20m

Slides1m

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1m

1 ejercicio de práctica

Entrepreneurial mindset, motivations, and behaviors20m

Semana

Semana 3

2 horas para completar

Industry Understanding

2 horas para completar

9 videos (Total 91 minutos), 3 lecturas, 1 cuestionario

9 videos

Introduction to industry understanding41s

Knowledge conditions6m

Demand conditions17m

Industry lifecycle10m

Industry structure23m

Competitive advantage15m

Learning curve5m

Complementary assets6m

Reputation effects4m

3 lecturas

Reading: The Opportunity Analysis Canvas20m

Slides1m

"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1m

1 ejercicio de práctica

Industry analysis20m

Semana

Semana 4

3 horas para completar

Customer Understanding and Business Modeling

3 horas para completar

11 videos (Total 89 minutos), 6 lecturas, 2 cuestionarios

11 videos

Introduction to customer understanding49s

Macro changes that increase new venture opportunities7m

Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2m

Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1m

Exploring real market needs6m

Satisfying real market needs8m

Strategic positioning8m

Strategic planning3m

Value innovation6m

Opportunity identification6m

Bonus Lecture: Business Models from the Classroom38m

6 lecturas

Reading: The Opportunity Analysis Canvas20m

Slides1m

"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1m

"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1m

"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1m

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5m

2 ejercicios de práctica

Customer analysis30m

Business plan evaluation20m

Reseñas

4.7

277 reseña

5 stars
76,60 %
4 stars
17,76 %
3 stars
3,93 %
2 stars
0,54 %
1 star
1,15 %

Principales reseñas sobre DEVELOPING INNOVATIVE IDEAS FOR NEW COMPANIES: THE FIRST STEP IN ENTREPRENEURSHIP

por SV30 de jul. de 2020

Sir john green has simplified the course so much that even someone who doesn't have any background in entrepreneurship can understand it.

Looking forward to learn more from him.

por M23 de nov. de 2020

I am keep learning new things .So this will helped me a lot to developed a new things and now I am able to take first step to entrepreneurship. Thanks for the team

por AK1 de feb. de 2019

This is very nice course for the people who wants to start their own startup. This course really helps to make different types of decisions.

por DA21 de mar. de 2021

This course was so helpful! It was interesting, surprisingly very practical, and has proven to be quite useful in my small business operations. Thank you!

Ver todas las reseñas

Acerca de Programa especializado: Entrepreneurship: Launching an Innovative Business

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

Entrepreneurship: Launching an Innovative Business

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

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Habilidades que obtendrás