About this course: This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Created by: University of Maryland, College Park
Taught by: Dr. James V. Green, Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
| Basic Info | Course 1 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization |
| Commitment | 3-5 hours/week |
| Language | English, Subtitles: Spanish, Portuguese (Brazilian), Chinese (Simplified) |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
10 videos, 8 readings
- Video: Preview of the Course
- Reading: Welcome to Developing Innovative Ideas for New Companies
- Reading: Meet Dr. James V. Green
- Reading: Connect with your Classmates
- Video: Preview of the Master of Professional Studies in Technology Entrepreneurship
- Video: Introduction to the course
- Reading: Our book for the course
- Reading: Reading: The Opportunity Analysis Canvas
- Video: What is entrepreneurship?
- Video: Who is an entrepreneur?
- Video: Entrepreneurship, creativity, & innovation
- Video: The world's most innovative companies
- Video: Types of innovation
- Video: Entrepreneurs and strategic decisions
- Video: The opportunity analysis canvas
- Reading: Slides
- Reading: "The Innovator's Dilemma" by Clayton Christensen
- Reading: "Out of Our Minds: Learning to be Creative" by Ken Robinson
Graded: Entrepreneurial perspective
WEEK 2
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
8 videos, 3 readings
- Video: Introduction to entrepreneurial mindset, motivations, and behaviors
- Reading: Reading: The Opportunity Analysis Canvas
- Video: Entrepreneurial mindset
- Video: Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com
- Video: Entrepreneurial motivations
- Video: Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?
- Video: Entrepreneurial behaviors
- Video: Risk taking in entrepreneurial decision-making
- Video: Risk, uncertainty, and stakeholder involvement
- Reading: Slides
- Reading: The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan
Graded: Entrepreneurial mindset, motivations, and behaviors
WEEK 3
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
9 videos, 3 readings
- Video: Introduction to industry understanding
- Reading: Reading: The Opportunity Analysis Canvas
- Video: Knowledge conditions
- Video: Demand conditions
- Video: Industry lifecycle
- Video: Industry structure
- Video: Competitive advantage
- Video: Learning curve
- Video: Complementary assets
- Video: Reputation effects
- Reading: Slides
- Reading: "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
Graded: Industry analysis
WEEK 4
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
12 videos, 6 readings
- Video: Introduction to customer understanding
- Reading: Reading: The Opportunity Analysis Canvas
- Video: Macro changes that increase new venture opportunities
- Video: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?
- Video: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?
- Video: Exploring real market needs
- Video: Satisfying real market needs
- Video: Strategic positioning
- Video: Strategic planning
- Video: Value innovation
- Video: Opportunity identification
- Video: Bonus Lecture: Business Models from the Classroom
- Reading: Slides
- Reading: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
- Reading: "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
- Reading: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
- Video: Information Session
- Reading: Learn More
Graded: Customer analysis
Graded: Business plan evaluation
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Certificates
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Creators
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Good synthetic and mind opening course. More specifc cases in the challenge activities would have make me rating 5.
Great course, very informative
Very insightful and i would recommend for anyone thinking of starting a business
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Great!