Acerca de este Curso

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Resultados profesionales del estudiante

80%

comenzó una nueva carrera después de completar estos cursos

80%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

43%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 8 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Español (Spanish), Portugués (de Brasil), Chino (simplificado)

Habilidades que obtendrás

Opportunity IdentificationManagementInnovationEntrepreneurship

Resultados profesionales del estudiante

80%

comenzó una nueva carrera después de completar estos cursos

80%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

43%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 8 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Español (Spanish), Portugués (de Brasil), Chino (simplificado)

ofrecido por

Logotipo de Universidad de Maryland en College Park

Universidad de Maryland en College Park

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up97%(5,214 calificaciones)Info
Semana
1

Semana 1

2 horas para completar

Introduction to Innovation and Entrepreneurship

2 horas para completar
9 videos (Total 56 minutos), 9 lecturas, 1 cuestionario
9 videos
Introduction to the course5m
What is entrepreneurship?4m
Who is an entrepreneur?7m
Entrepreneurship, creativity, & innovation6m
The world's most innovative companies6m
Types of innovation14m
Entrepreneurs and strategic decisions6m
The opportunity analysis canvas3m
9 lecturas
Welcome to Developing Innovative Ideas for New Companies3m
Meet Dr. James V. Green3m
Connect with your Classmates3m
Earn a Degree Online in Entrepreneurship and Innovation5m
Our book for the course3m
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The Innovator's Dilemma" by Clayton Christensen1m
"Out of Our Minds: Learning to be Creative" by Ken Robinson1m
1 ejercicio de práctica
Entrepreneurial perspective20m
Semana
2

Semana 2

2 horas para completar

Entrepreneurial Mindset, Motivations, and Behaviors

2 horas para completar
8 videos (Total 49 minutos), 3 lecturas, 1 cuestionario
8 videos
Entrepreneurial mindset9m
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8m
Entrepreneurial motivations7m
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2m
Entrepreneurial behaviors4m
Risk taking in entrepreneurial decision-making6m
Risk, uncertainty, and stakeholder involvement8m
3 lecturas
Reading: The Opportunity Analysis Canvas20m
Slides1m
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1m
1 ejercicio de práctica
Entrepreneurial mindset, motivations, and behaviors20m
Semana
3

Semana 3

2 horas para completar

Industry Understanding

2 horas para completar
9 videos (Total 91 minutos), 3 lecturas, 1 cuestionario
9 videos
Knowledge conditions6m
Demand conditions17m
Industry lifecycle10m
Industry structure23m
Competitive advantage15m
Learning curve5m
Complementary assets6m
Reputation effects4m
3 lecturas
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1m
1 ejercicio de práctica
Industry analysis20m
Semana
4

Semana 4

3 horas para completar

Customer Understanding and Business Modeling

3 horas para completar
11 videos (Total 89 minutos), 6 lecturas, 2 cuestionarios
11 videos
Macro changes that increase new venture opportunities7m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1m
Exploring real market needs6m
Satisfying real market needs8m
Strategic positioning8m
Strategic planning3m
Value innovation6m
Opportunity identification6m
Bonus Lecture: Business Models from the Classroom38m
6 lecturas
Reading: The Opportunity Analysis Canvas20m
Slides1m
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1m
Earn a Degree Online in Entrepreneurship and Innovation5m
2 ejercicios de práctica
Customer analysis20m
Business plan evaluation20m

Revisiones

Principales revisiones sobre DEVELOPING INNOVATIVE IDEAS FOR NEW COMPANIES: THE FIRST STEP IN ENTREPRENEURSHIP

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Acerca de Programa especializado: Entrepreneurship: Launching an Innovative Business

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

Preguntas Frecuentes

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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