Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por Marie D•
Feb 02, 2019
I didn't get the chance to really explore what digital World was since it was only a 7 day trial. Not enough for someone that has a daily job.
por Davide M•
Dec 15, 2018
I think the subject of the lesso are in some case to old. It could be a good idea to update it
Dec 11, 2018
Ok,not what I expected.
por Ivan T•
Oct 10, 2016
Empty of content
por Aseem A•
Jul 12, 2016
Contrary to what is being billed here, all the concepts here are from the more traditional school of marketing. The way the 4Ps are explained and applied (through barely) related to consumer products that are retailed. Digital marketing has barely made a dent in their revenues.
Technology products don't follow this model.
Another annoying aspect of this course is that things are not well defined so they can't be applied. "customer co-creation" is presented as a ground breaking idea but it is defined so vaguely. The definition states that customer co-creation is any contribution by a customer or otherwise that helps shape the products. What is considered contribution? Is product feedback contribution? If so, this idea is as old as a Bazaar. Or does the customer actually have to do creative work, in the case of Threadless.
The big problem with this course is that it does not introduce the student to any new mental frameworks, leave alone anything practical. This course is a prime example of academiaitis - ideas created in ivory towers without any practical input or use.
por Anastasiia K•
Mar 20, 2016
Didn't think that this is the best course for people who want to learn about Digital Marketing. The learning process is very slow and sometimes I felt that more could be learnt by just reading a number of books or articles on this topic.
There is no dialogue with the professor (or anyone who has more experience or knowledge, the assignments are checked by people who are also taking this course. Though one would expect to learn from the assignments and mistakes he or she makes during it. Instead some people who have ideas, maybe even wrong ones, about this specific area of knowledge, judge your work (I could be also wrong about those things and have to grade somebody's work, which is a bit confusing).
Besides, the assignments are not very interesting or challenging. I wouldn't recommend passing this course.
por Alexandra A•
Mar 21, 2017
Really poor approach to grade this course. Regardless of the effort put in on assignments, peer reviews are inconsistent, unguided and poor as a result, bringing down the final grade one is likely to obtain on a course. There is also a limited course support from the staff and no feedback in general for any of the issues raise. Personally I would not recommend
por Jingting L•
Aug 22, 2019
This course serves as a reminder for how important independent, critical reasoning is to counter fads. Many of the technological examples and the companies studied have not stood the test of time. Many can soon become counter-examples of how digital innovation can go wrong. Yet the course has not been updated to reflect that.
por Tori T•
Oct 25, 2016
I have to apologize this course was so out of date. Yes, I learned a few things, but the recommended reading was from 2010 and 2011. One of the assignments was about an app that no longer exists. Had I not already purchased multiple classes I don't think I would continue on. I hope the next classes are more up-to-date.
por Gina M C•
Apr 26, 2016
The videos are long and not engaging enough. Rather than digital marketing concepts, this was more an application of trends to traditional marketing concepts. Some of the topics are already outdated and some assignments were more applicable to those residing in the U.S. or are not exactly feasible to do at this point.
por Priya V•
Sep 28, 2018
All the information, case studies, academic studies, research papers, tools sites in this course are very old. In this digital age when everything is moving & evolving so fast, why is this basic section of the specialization not being updated? This course was not worth the money charged by coursera.
por ILKIN H•
Mar 12, 2018
Whoever creates this course has no shame. They took my 40 euros and gave me a material that can be found on Wikipedia. The most shameless act I have ever seen in my life. I hope you will get heavily sick and will buy medicines for that 40 euros. https://en.wikipedia.org/wiki/Co-creation
por Siddharth M•
Apr 17, 2018
This was really an disappointment as nothing about Digital marketing is specifically taught in this course, it's just a waste of time to spend money and time on this. The certificate is worth nothing, it's a clear NO. DO NOT WASTE YOUR MONEY ON THIS.
por Rene B•
Dec 24, 2015
IMHO a very superficial course.
Lots of outdated material (user-generated content was a big thing 5 to 10 years ago, not anymore). Lacked going in depth.
It discouraged me from pursuing the rest of the specialisation.
por Anastasia B•
May 13, 2018
Seems like the course was designed for my great grandma who's never heard about those things before. Too much evident and too much academic. I was expecting something more practical to use in my online business.
por Ashley N M•
Jul 11, 2016
Paid for the course and never took it. Terrible professor teaching the course, the format was poorly put together, and just wasn't overall a very good course.
por Emiliano I V•
Apr 22, 2017
I couldn't get passed the Starbuck assignment, I don't really understand why the choose such a bad application of digital marketing.
por Rahul K•
Oct 25, 2017
Needs to be updated with more recent case studies, and more technical in nature. The 4ps can be condensed down to a single week.
por Luis A F L•
Mar 17, 2016
Hated the course and the content. I truly regret investing my money on this course.
por Toni S•
Oct 22, 2016
No guidelines for peer review assessments, technical issues, very clunky website.
por Anne C Z•
Sep 04, 2016
não tem tradução das páginas para os idiomas que dizem oferecer o curso.
por Leopoldine L•
Dec 12, 2018
Very basic course with very dated material (mostly 20019 to 2011).
por Vinicius D S B•
Sep 03, 2016
So academic... Interview with students has no value and no point.
por Giannis M•
Oct 31, 2016
Someone who doesnt pay doesnt really participate in this course