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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

2,816 calificaciones

Acerca del Curso

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


4 de jul. de 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


30 de ago. de 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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651 - 670 de 670 revisiones para Digital Media and Marketing Strategies

por Vypttds150174

20 de mar. de 2022


por 邱舒敏

23 de ago. de 2021



26 de jul. de 2021



7 de feb. de 2022


por Uliana K

21 de abr. de 2022

I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.

I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.


15 de nov. de 2021

When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.

por Pascoal G M

5 de may. de 2021

Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.

por Hoang T H

15 de ago. de 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

por Han Z

6 de feb. de 2016


por Armando C

20 de sep. de 2020

It's a great course to understand the basics of Digita media platforms and their metrics.

por Suger W

21 de ene. de 2022

I really like it,however, I did not gain the certificate after I finished all my work.

por Fred S

15 de jul. de 2022

It is a good course well outlined.

por Shreyas S

25 de jul. de 2022

gret experience

por Ahmad R

9 de abr. de 2021


por Marc S

16 de ago. de 2021

The instuctor is knowledgable and interesting. Unlike many other coursera courses, there are no practice quizzes in this course. Those practice quizzes in other courses were very useful to me personally as they reinforced the individual lessons from each module and served as a good punctuation between videos.

Peer review assignments without incentive to give truthful grading almost beg students not to read the work of their peers. I had a peer give me a barely passing grade on work that clearly checked every grading rubric. Either fix the grading or don't let peers grade people they did not work with. Had all of my reviewers shared the laziness of that one, I would not have passed this course.

por Rishabh g

24 de may. de 2020

I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.

Rest of the things are good in the course. Excellent faculty and material.

Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.

Hands-on exercise is must for a website. Eg. Design and run a campaign.

por Pascal W

26 de abr. de 2022

This class was tedious. While the information is insightful and valuable, the professor is reading off a script through entire lectures without providing real-life examples that connect with the audience. Nonetheless, I still recommend this course as it takes a deeper dive into Digital Media and Marketing Strategies.


2 de sep. de 2021

Full of theories without enough examples / practices / quiz. Very disappointing. Unattractive at all.

por 이종휘

13 de abr. de 2022

quiz very hard

por K K G S

17 de nov. de 2021