Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Mobile MarketingSocial MediaPlanningDigital Marketing

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 8-10 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

5 horas para completar

Course Overview and Optimizing Your Digital Assets

In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.

9 videos (Total 82 minutos), 9 readings, 2 quizzes
9 videos
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12m
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9m
1-1.5 Know Your Message: Digital Content & Communication Channels7m
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7m
Interview: Mary McIlrath, SVP & Partner at C+R Research23m
1-3.1 Big Data in Digital Marketing7m
9 lecturas
About the Discussion Forums10m
Brand Descriptions10m
About the Rubric for Peer Assessment10m
Getting to Know Your Classmates10m
Module 1 Overview20m
Module 1 Readings1h
1-3.2 Extra Resources20m
2 ejercicios de práctica
Orientation Quiz10m
Module 1 Quiz10m
5 horas para completar

Online and Video Marketing

In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online videos.

8 videos (Total 59 minutos), 3 readings, 2 quizzes
8 videos
2-1.4 Search Optimization: SEO Strategies6m
2-1.5 Search Optimization: Essential Steps6m
2-1.6 Search Optimization: Future Trends3m
2-1.7 CRM and Marketing Automation8m
Interviews: AMOBEE Executives19m
3 lecturas
Module 2 Overview20m
Module 2 Readings1h 30m
Mod 2 Extra Resources30m
1 ejercicio de práctica
Module 2 Quiz10m
3 horas para completar

Social and Email Marketing

In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.

8 videos (Total 67 minutos), 3 readings, 1 quiz
8 videos
3-1.4 Social Media Marketing Strategies Overview5m
3-1.5 Buzz & Influencer Marketing: Strategies6m
3-1.6 Buzz & Influencer Marketing: Other Considerations7m
3-1.7 Buzz & Influencer Marketing: Planning and Executing8m
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21m
3 lecturas
Module 3 Overview20m
Module 3 Readings1h
Mod 3 Extra Resources30m
1 ejercicio de práctica
Module 3 Quiz10m
5 horas para completar

Putting It All Together for Your Digital Plan

In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

7 videos (Total 65 minutos), 3 readings, 2 quizzes
7 videos
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9m
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4m
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10m
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20m
3 lecturas
Module 4 Overview20m
Module 4 Readings50m
Mod 4 Extra Resources1h
1 ejercicio de práctica
Module 4 Quiz10m
211 revisionesChevron Right


comenzó una nueva carrera después de completar estos cursos


consiguió un beneficio tangible en su carrera profesional gracias a este curso


consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Digital Media and Marketing Strategies

por VCNov 23rd 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

por CUJan 22nd 2019

Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.



Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

Comienza a trabajar para obtener tu maestría

Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Acerca de Universidad de Illinois en Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca del programa especializado mercadeo digital

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
mercadeo digital

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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