The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
Este curso forma parte de Programa especializado: mercadeo digital
113.021 ya inscrito
ofrecido por
Programa especializado: mercadeo digitalUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
62.916 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 6 de 7 en
Nivel principiante
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Habilidades que obtendrás
- Digital Marketing
- Social Media
- Content Marketing
- search marketing
- Brand Communication
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 6 de 7 en
Nivel principiante
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestría
Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign.
Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.
Programa - Qué aprenderás en este curso
5 horas para completar
Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.
5 horas para completar
9 videos (Total 85 minutos), 7 lecturas, 2 cuestionarios
6 horas para completar
Online and Video Marketing
In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers.
6 horas para completar
9 videos (Total 93 minutos), 3 lecturas, 2 cuestionarios
3 horas para completar
Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
3 horas para completar
8 videos (Total 54 minutos), 3 lecturas, 1 cuestionario
5 horas para completar
Putting It All Together for Your Digital Plan
In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing.
5 horas para completar
9 videos (Total 75 minutos), 4 lecturas, 2 cuestionarios
Reseñas
- 5 stars70,47 %
- 4 stars20,91 %
- 3 stars4,99 %
- 2 stars1,91 %
- 1 star1,70 %
Principales reseñas sobre DIGITAL MEDIA AND MARKETING STRATEGIES
por PM18 de abr. de 2020
A course that gives good insights into the world of Digital Promotions. The assignments, especially, if one does his/her research well and takes them seriously, can learn a lot of new things!
por AS3 de oct. de 2020
This course if a fantastic overview of digital marketing. I know understand the different channels and their advantages/disadvantages needed to make strategic marketing decisions.
por MP8 de abr. de 2022
Thanks Professor Yao! I've learned so much from this course and it's amazing how it's entirely applicable to my current job. Will definitely help me land a promotion in the future. Thanks again
por SK16 de jun. de 2020
Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.
Acerca de Programa especializado: mercadeo digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
