The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
Este curso forma parte de Programa Especializado - mercadeo digital
Digital Media and Marketing Strategies
ofrecido por
Acerca de este Curso
95,477 vistas recientes
Resultados profesionales del estudiante
33%
comenzó una nueva carrera después de completar estos cursos
35%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
13%
consiguió un aumento de sueldo o ascenso
Habilidades que obtendrás
Mobile MarketingSocial MediaPlanningDigital Marketing
Resultados profesionales del estudiante
33%
comenzó una nueva carrera después de completar estos cursos
35%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
13%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 5 de 7 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 15 horas para completar
Sugerido: 4 weeks of study, 8-10 hours/week
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestría
Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign.
Si eres aceptado en el programa completo, tus cursos cuentan para tu título.
Programa - Qué aprenderás en este curso
5 horas para completar
Course Overview and Optimizing Your Digital Assets
In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.
5 horas para completar
9 videos (Total 82 minutos), 9 lecturas, 2 cuestionarios
9 videos
1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success1m
1-1.2 Know Yourself: Digital Marketing Self-Assessment9m
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12m
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9m
1-1.5 Know Your Message: Digital Content & Communication Channels7m
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7m
Interview: Mary McIlrath, SVP & Partner at C+R Research23m
1-3.1 Big Data in Digital Marketing7m
9 lecturas
Syllabus30m
About the Discussion Forums10m
Glossary20m
Brand Descriptions10m
About the Rubric for Peer Assessment10m
Getting to Know Your Classmates10m
Module 1 Overview20m
Module 1 Readings1h
1-3.2 Extra Resources20m
2 ejercicios de práctica
Orientation Quiz10m
Module 1 Quiz10m
5 horas para completar
Online and Video Marketing
In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online videos.
5 horas para completar
8 videos (Total 59 minutos), 3 lecturas, 2 cuestionarios
8 videos
2-1.2 Online Advertising: Opportunities & Challenges7m
2-1.3 Online Advertising: Nuts & Bolts5m
2-1.4 Search Optimization: SEO Strategies6m
2-1.5 Search Optimization: Essential Steps6m
2-1.6 Search Optimization: Future Trends3m
2-1.7 CRM and Marketing Automation8m
Interviews: AMOBEE Executives19m
3 lecturas
Module 2 Overview20m
Module 2 Readings1h 30m
Mod 2 Extra Resources30m
1 ejercicio de práctica
Module 2 Quiz10m
3 horas para completar
Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
3 horas para completar
8 videos (Total 67 minutos), 3 lecturas, 1 cuestionario
8 videos
3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process8m
3-1.3 Online Video Marketing: New Strategies and Other Considerations6m
3-1.4 Social Media Marketing Strategies Overview5m
3-1.5 Buzz & Influencer Marketing: Strategies6m
3-1.6 Buzz & Influencer Marketing: Other Considerations7m
3-1.7 Buzz & Influencer Marketing: Planning and Executing8m
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21m
3 lecturas
Module 3 Overview20m
Module 3 Readings1h
Mod 3 Extra Resources30m
1 ejercicio de práctica
Module 3 Quiz10m
5 horas para completar
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.
5 horas para completar
7 videos (Total 65 minutos), 3 lecturas, 2 cuestionarios
7 videos
4-1.2 Measures of Campaign Success: Web Analytics10m
4-1.3 Measures of Campaign Success: Social Media Metrics8m
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9m
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4m
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10m
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20m
3 lecturas
Module 4 Overview20m
Module 4 Readings50m
Mod 4 Extra Resources1h
1 ejercicio de práctica
Module 4 Quiz10m
Revisiones
Principales revisiones sobre DIGITAL MEDIA AND MARKETING STRATEGIES
por EDSep 30, 2018
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
por VCNov 22, 2018
Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.
por AGMar 14, 2020
The instructors are great and explain all the concepts in good detail. I would recommend this course to anyone wanting to know about digital media and marketing
por CUJan 21, 2019
Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.
por DSMar 12, 2017
This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.
por DDOct 17, 2019
This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!
por TEMar 1, 2020
This is my 2nd Course with the University of Illinois at Urbana-Champaign by Mike Yao.\n\nHe is amazingly professional; he knows exactly how to explain.
por NADec 19, 2016
At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!
Acerca de Programa especializado mercadeo digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
