The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
Este curso forma parte de Programa especializado: mercadeo digital
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Puedes obtener créditos de la Universidad de Illinois en Urbana-Champaign que cuentan para la Master of Business Administration (iMBA)
Programa especializado: mercadeo digitalUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 6 de 7 en
Nivel principiante
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Habilidades que obtendrás
- Digital Marketing
- Social Media
- Content Marketing
- search marketing
- Brand Communication
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 6 de 7 en
Nivel principiante
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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Este curso forma parte de un programa de grado en línea ofrecido por Universidad de Illinois en Urbana-Champaign. Si solicitas créditos de un curso sin título de grado a través de la universidad y lo completas en línea, cuenta como horas de crédito para un programa de grado en Illinois. Todo lo que tienes que hacer es solicitarlo a través de la universidad.
Programa - Qué aprenderás en este curso
5 horas para completar
Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets
In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.
5 horas para completar
9 videos (Total 85 minutos), 7 lecturas, 2 cuestionarios
6 horas para completar
Online and Video Marketing
In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers.
6 horas para completar
9 videos (Total 93 minutos), 3 lecturas, 2 cuestionarios
3 horas para completar
Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
3 horas para completar
8 videos (Total 54 minutos), 3 lecturas, 1 cuestionario
5 horas para completar
Putting It All Together for Your Digital Plan
In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing.
5 horas para completar
9 videos (Total 75 minutos), 4 lecturas, 2 cuestionarios
Reseñas
- 5 stars70,65 %
- 4 stars20,79 %
- 3 stars4,91 %
- 2 stars1,95 %
- 1 star1,67 %
Principales reseñas sobre DIGITAL MEDIA AND MARKETING STRATEGIES
por CF7 de mar. de 2021
Excellent course to learn about the creative aspects of Marketing, including social media and website strategies. Well developed and straight to the point. I highly recommend it!
por GC20 de dic. de 2020
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
por PM18 de abr. de 2020
A course that gives good insights into the world of Digital Promotions. The assignments, especially, if one does his/her research well and takes them seriously, can learn a lot of new things!
por HH15 de ago. de 2021
That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.
Acerca de Programa especializado: mercadeo digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
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