The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
ofrecido por
Programa Especializado - mercadeo digitalUniversidad de Illinois en Urbana-ChampaignAcerca de este Curso
205,156 vistas recientes
Resultados profesionales del estudiante
33%
comenzó una nueva carrera después de completar estos cursos
35%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
13%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 5 de 7 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 17 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Habilidades que obtendrás
Mobile MarketingSocial MediaPlanningDigital Marketing
Resultados profesionales del estudiante
33%
comenzó una nueva carrera después de completar estos cursos
35%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
13%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 5 de 7 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 17 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comienza a trabajar para obtener tu maestría
This curso is part of the 100% online Master of Business Administration (iMBA) from Universidad de Illinois en Urbana-Champaign.
If you are admitted to the full program, your courses count towards your degree learning.
Programa - Qué aprenderás en este curso
5 horas para completar
Course Overview and Optimizing Your Digital Assets
In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.
5 horas para completar
9 videos (Total 82 minutos), 9 lecturas, 2 cuestionarios
9 videos
1-1.1 Overview: Essential Steps to Prepare for Digital Marketing Success1m
1-1.2 Know Yourself: Digital Marketing Self-Assessment9m
1-1.3 Know Your Target: New Ways to Identify & Reach Target Consumers12m
1-1.4 Know Your Goal: Aligning Strategies, Goals, & Business Objective9m
1-1.5 Know Your Message: Digital Content & Communication Channels7m
1-1.6 Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website7m
Interview: Mary McIlrath, SVP & Partner at C+R Research23m
1-3.1 Big Data in Digital Marketing7m
9 lecturas
Syllabus30m
About the Discussion Forums10m
Glossary20m
Brand Descriptions10m
About the Rubric for Peer Assessment10m
Getting to Know Your Classmates10m
Module 1 Overview20m
Module 1 Readings1h
1-3.2 Extra Resources20m
2 ejercicios de práctica
Orientation Quiz30m
Module 1 Quiz10m
4 horas para completar
Online and Video Marketing
In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online videos.
4 horas para completar
8 videos (Total 59 minutos), 3 lecturas, 2 cuestionarios
8 videos
2-1.2 Online Advertising: Opportunities & Challenges7m
2-1.3 Online Advertising: Nuts & Bolts5m
2-1.4 Search Optimization: SEO Strategies6m
2-1.5 Search Optimization: Essential Steps6m
2-1.6 Search Optimization: Future Trends3m
2-1.7 CRM and Marketing Automation8m
Interviews: AMOBEE Executives19m
3 lecturas
Module 2 Overview20m
Module 2 Readings1h 30m
Mod 2 Extra Resources30m
1 ejercicio de práctica
Module 2 Quiz10m
3 horas para completar
Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.
3 horas para completar
8 videos (Total 67 minutos), 3 lecturas, 1 cuestionario
8 videos
3-1.2 Online Video Marketing: Content, Ads, Campaigns, & Process8m
3-1.3 Online Video Marketing: New Strategies and Other Considerations6m
3-1.4 Social Media Marketing Strategies Overview5m
3-1.5 Buzz & Influencer Marketing: Strategies6m
3-1.6 Buzz & Influencer Marketing: Other Considerations7m
3-1.7 Buzz & Influencer Marketing: Planning and Executing8m
Interview: Steve Raquel, President at IOVMedia & Adjunct Lecturer21m
3 lecturas
Module 3 Overview20m
Module 3 Readings1h
Mod 3 Extra Resources30m
1 ejercicio de práctica
Module 3 Quiz10m
5 horas para completar
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.
5 horas para completar
8 videos (Total 69 minutos), 4 lecturas, 2 cuestionarios
8 videos
4-1.2 Measures of Campaign Success: Web Analytics10m
4-1.3 Measures of Campaign Success: Social Media Metrics8m
4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety9m
4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking4m
4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach10m
Interview: Jill Ferguson, Chartbeat’s Head of Product Education20m
Gies Online Programs3m
4 lecturas
Module 4 Overview20m
Module 4 Readings50m
Mod 4 Extra Resources1h
Congratulations!10m
1 ejercicio de práctica
Module 4 Quiz10m
Reseñas
Principales reseñas sobre DIGITAL MEDIA AND MARKETING STRATEGIES
por JJ30 de ago. de 2020
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
por DA16 de nov. de 2020
I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.
por H24 de may. de 2020
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
por ED30 de sep. de 2018
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
Acerca de Programa especializado: mercadeo digital
Master strategic marketing concepts and tools to address brand communication in a digital world.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
¿Recibiré crédito universitario por completar el Curso?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
