Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator
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Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator
Yale University
Acerca de este Curso
4.8
1,214 ratings
This course will help you be a better negotiator. Unlike many negotiation courses, we develop a framework for analyzing and shaping negotiations. This framework will allow you to make principled arguments that persuade others. It will allow you to see beneath the surface of apparent conflicts to uncover the underlying interests. You will leave the course better able to predict, interpret, and shape the behavior of those you face in competitive situations.
In this course, you will have several opportunities to negotiate with other students using case studies based on common situations in business and in life. You can get feedback on your performance and compare what you did to how others approached the same scenario. The cases also provide a setting to discuss a wide-ranging set of topics including preparing for a negotiation, making ultimatums, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world. Advanced topics include negotiating when you have no power, negotiating over email, and the role of gender differences in negotiation. To close out the course, we will hear insights from three negotiation experts: Linda Babcock, Herb Cohen, and John McCall MacBain. Enjoy.
Habilidades que obtendrás
Game TheoryNegotiationCollaborationPrincipled Negotiation
Programa - Qué aprenderás en este curso
1
Sección
Introduction / What is the Pie?
I've promised that this course will help you be a better, smarter, more strategic negotiator. To do that, we begin by laying a foundation for negotiation, a theory of the “pie.” Over the years, I’ve discovered even the most experienced negotiators tend to lack a framework that grounds their approach to negotiation. While some folks try to bully their way to a larger share, most people make arguments that sound fair to them. But what sounds fair to them often doesn’t sound fair to the other side. Their criteria for what's fair may be biased in their favor. The theory of the pie is useful because it doesn’t depend on which side you are taking. It provides principles that will change the way you approach negotiations—in this course and in life. It will allow you to make arguments that persuade others. That’s why I am teaching you about it first.
7 videos (Total: 58 min), 9 readings, 2 quizzes
7 videos
What is the Pie?5m
Airline Cost Sharing10m
Limo Ride5m
The Principle of the Divided Cloth (a historical context for how to divide the pie)4m
Sea Corp11m
The Shapley Value (solving the runway problem)15m
9 lecturas
Course Outline10m
Requirements and Grading10m
FAQ10m
Recommended Books10m
Pre-Course Survey10m
Takeaway10m
Looking Ahead10m
Caution: Math Ahead10m
Nucleolus (advanced and very much optional)10m
2 ejercicios de práctica
Baltimore2m
Detour2m
2
Sección
Negotiation Caselets
You've got the theory. Now let's use it. I'll show how the pie framework applies to some mini cases, or caselets. The Merger Case considers how the synergy gains from a merger will be shared by the two parties. While this is still a stylized case, you'll see how it directly applies to some very real merger negotiations. "Start By Asking" shares a salary negotiation done by one of my students and provides a chance to introduce the idea of one's reservation value, or BATNA. You'll also learn why it's best to never say no. We end the week with our first interactive exercise—the Ultimatum Game. Here you have an opportunity to negotiate with your fellow classmates and with me. You also have the first mastery quiz for the course. I've tried to make it as much a learning opportunity as it is a test of your ability to apply the concepts presented.
7 videos (Total: 52 min), 7 readings, 2 quizzes
7 videos
Things Go Better with Coke6m
Rio Tinto–BHP2m
BATNA7m
Start by Asking9m
Never Say No4m
Ultimatum Game16m
7 lecturas
Planet–Gazette Case10m
ZOPA10m
More Examples of Never Say No10m
Back and Forth Bargaining10m
FAQ10m
Preview of Mastery Quiz10m
Congrats10m
2 ejercicios de práctica
Adding a Second Buyer2m
Mastery Quiz 1 – 228m
3
Sección
Zincit Case
The Zincit case provides an opportunity to discuss a wide-ranging set of topics including how to prepare for a negotiation, making ultimatums, alternating removals, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world.
21 videos (Total: 68 min), 7 readings, 3 quizzes
21 videos
Lights, Camera, Action1m
Zincit Numbers5m
Pareto Optimality7m
Using Fairness to Choose Among Existing Options2m
I Need to Make Copies1m
About the Videos1m
Beating by $1 / Failed Ultimatum3m
Going Around in Circles5m
Alternating Removals2m
What Have You Given Me?1m
Ultimatum5m
Don't Fight Fire with Fire4m
Creating New Options1m
Beets versus Broccoli3m
50/50 Then More Pie3m
A Really Big Pie8m
Post-Settlements / A Deal Better than C?4m
Slow Down and Understand the Logicm
Need to Make Both Happierm
Lawyer Fee2m
7 lecturas
Zincit Case10m
Negotiation Logistics (or how do I find a partner anyway?)10m
How to Record Your Negotiation10m
Report Your Results10m
Unpacking Zincit10m
Zincit FAQ10m
Preview of Mastery Quiz10m
2 ejercicios de práctica
Zincit Code2m
Mastery Quiz 322m
4
Sección
Outpsider Case
Our second case study is more difficult. Here each party has some hidden information to which the other is not privy. Much like real life, neither party has enough information to figure out a solution on his or her own. Sharing and revealing information thus becomes a critical part of the negotiation. What should each party share? What should they keep to themselves? This case provides an opportunity to discuss critical questions around revealing information, along with some negotiation tactics: who should make the first offer, what the first offer should look like, and how you should respond to threats.
31 videos (Total: 78 min), 10 readings, 3 quizzes
31 videos
Step Zero: What Is Important to You?m
Cade's BATNA2m
Just Say No (Simpsons)m
Anchoring8m
Good Cop, Bad Cop2m
Great Place to Start2m
Toiletm
Too Lowm
Where Do I Sign?1m
Out of Your Tree2m
Losing Control7m
Load of BSm
Lying Eyesm
Don't Lie2m
Herb Cohen on the Pay Stub3m
We Will Crush You4m
Giving an Inch2m
Herb Cohen on The Nibble4m
Awkward Silencem
Put out the Fire1m
Suitsm
The Boat Trip Case1m
What Goes Wrong?2m
Mistakes Were Made4m
What Are Your Plans?m
White Lies?m
Ads at Cost2m
Expanding the Pie as a First Resort5m
Discover What They Want2m
Contingent Deal2m
10 lecturas
Outpsider Case: Instructions and Common Information10m
Outpsider Case: Next Steps10m
Outpsider Case: Confidential Information for Cade and Helen (Sellers)10m
Report Your Results: Cade and Helen10m
Outpsider Case: Confidential Information for Pat Bennett (Buyer)10m
Report Your Results: Pat10m
Commentary10m
Lying Eyes: Commentary10m
Outpsider FAQ10m
Preview of Mastery Quiz10m
2 ejercicios de práctica
Outpsider Code2m
Mastery Quiz 420m
4.8
12%
83%
24%
Principales revisiones
por MN•Jun 12th 2017
I have completed over 12 courses on Coursera and this one is the best presented of them all. You can learn a lot of un-intuitive things about negotiation that will serve you well in life and business.
por RC•Sep 8th 2015
A superb introduction to negotiation from game theory point of view, which itself is a fascinating subject and taught by Barry nelbuff, a brilliantly simple teacher. read his books and you'll know.
Instructor
Barry Nalebuff
Milton Steinbach ProfessorYale School of Management
Acerca de Yale University
For more than 300 years, Yale University has inspired the minds that inspire the world. Based in New Haven, Connecticut, Yale brings people and ideas together for positive impact around the globe. A research university that focuses on students and encourages learning as an essential way of life, Yale is a place for connection, creativity, and innovation among cultures and across disciplines.
Preguntas Frecuentes
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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