Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
Este curso forma parte de Programa especializado: investigación de mercado
Ofrecido Por
Acerca de este Curso
At least 2 years of business experience.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Habilidades que obtendrás
- Market Research
- Research Methods
- Product Research
- Marketing Intelligence
At least 2 years of business experience.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Getting Started and Introduction to Market Research
Secondary and Internal Research
Primary Research Introduction
Research Plan or Proposal
Reseñas
- 5 stars67,41 %
- 4 stars26,76 %
- 3 stars3,34 %
- 2 stars0,86 %
- 1 star1,61 %
Principales reseñas sobre RESEARCH PROPOSAL: INITIATING RESEARCH
What a great certifie! I would like to recommend all of you who are seeking a first step to start learning about a market research study.
very clear and easy why of understanding the start of a process. I enjoyed listening and the course was very well organised
The course helped me to learn the real functioning of the research agency. I learnt a lot from the course. Such a wonderful course. The excellent professor explained very clearly.
It felt good as a very brief outline of the topic, but it would also be great to add more details in the course. Too light format maybe?
Acerca de Programa especializado: investigación de mercado

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