Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
Este curso forma parte de Programa Especializado - investigación de mercado
ofrecido por
Programa Especializado - investigación de mercadoUniversidad de California, DavisAcerca de este Curso
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Resultados profesionales del estudiante
31%
comenzó una nueva carrera después de completar estos cursos
24%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 4 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
At least 2 years of business experience.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
Qué aprenderás
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Habilidades que obtendrás
Market ResearchResearch MethodsProduct ResearchMarketing Intelligence
Resultados profesionales del estudiante
31%
comenzó una nueva carrera después de completar estos cursos
24%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 4 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
At least 2 years of business experience.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programa - Qué aprenderás en este curso
2 horas para completar
Getting Started and Introduction to Market Research
In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.
2 horas para completar
9 videos (Total 31 minutos), 5 lecturas, 1 cuestionario
9 videos
Survey to Build Our Database1m
Introduction to Market Research53s
Defining Market Research3m
Motivation for Market Research5m
Requests for Market Research3m
The Services, Roles, and Qualities of a Market Researcher3m
Complexities, Constraints, and Questions to Ask4m
Planning a Response to a Market Research Inquiry5m
5 lecturas
A Note from UC Davis10m
Take the Specialization Smartphone Survey15m
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10m
20 Market Research Questions to Ask Your Customers10m
13 Questions Every Marketing Consultant Should Ask Prospects15m
1 ejercicio de práctica
Module 1 Quiz30m
2 horas para completar
Secondary and Internal Research
In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.
2 horas para completar
8 videos (Total 41 minutos), 3 lecturas, 1 cuestionario
8 videos
The Importance of Secondary and Internal Research6m
Secondary and Internal Research in the Planning Process6m
Starting Cold with Secondary and Internal Research6m
Pros and Cons of Secondary and Internal Research5m
Three Levels of a Professional Market Researcher6m
Budget Considerations While Initiating Market Research5m
Developing Your Research Skills Further2m
3 lecturas
Quirk's: Time-Saving Tips for Conducting Secondary Research10m
Quirk's: Save Money - Conduct Secondary Research10m
Quirk's: Meta-Analysis Offers Research on Research for MR15m
1 ejercicio de práctica
Module 2 Quiz30m
2 horas para completar
Primary Research Introduction
In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.
2 horas para completar
7 videos (Total 33 minutos), 2 lecturas, 1 cuestionario
7 videos
Defining Primary Research4m
Sampling and a Sampling Frame4m
Deciding on the Kind of Sampling and How Many to Sample6m
Observational Research4m
Surveys6m
Methods and Tools in Qualitative Research5m
2 lecturas
Quirk's: What Everyone Needs to Know About Sampling10m
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15m
1 ejercicio de práctica
Module 3 Quiz30m
5 horas para completar
Research Plan or Proposal
In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.
5 horas para completar
8 videos (Total 33 minutos), 1 lectura, 2 cuestionarios
8 videos
How a Research Plan or Proposal Might be Presented4m
Components of a Research Plan or Proposal (Part 1)6m
Components of a Research Plan or Proposal (Part 2)6m
Packaging the Research Plan or Proposal3m
How to Follow Up with Your Client4m
You Won the Project, Now What?5m
Course Summary1m
1 lectura
Six Keys to Writing a Great Proposal15m
1 ejercicio de práctica
Module 4 Quiz30m
Reseñas
Principales reseñas sobre RESEARCH PROPOSAL: INITIATING RESEARCH
por SS7 de may. de 2020
This course is really good for me and I think also for all the students who have taken it. It provides us a clear definition of what's market research and its components. I really like it.
por MA19 de nov. de 2018
It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.
por VV20 de ago. de 2020
The course helped me to learn the real functioning of the research agency. I learnt a lot from the course. Such a wonderful course. The excellent professor explained very clearly.
por KD16 de jul. de 2020
A well-designed step by step course to understand primary and secondary research and a professional RFP. Thanks, Professor, and the peers who reviewed my assignment.
Acerca de Programa especializado: investigación de mercado
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
¿Recibiré crédito universitario por completar el Curso?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
