Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

At least 2 years of business experience.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic)

Qué aprenderás

  • Check

    Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Check

    Assess the credibility and value of secondary research

  • Check

    Apply basic sampling theory to a given situation

  • Check

    Compose a professionally packaged research plan or proposal

Habilidades que obtendrás

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

At least 2 years of business experience.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic)

Los estudiantes que toman este Course son

  • User Experience Researchers
  • Tutors
  • Marketing Specialists
  • Marketing Analysts
  • UI/UX Designers

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Getting Started and Introduction to Market Research

9 videos (Total 31 minutos), 5 lecturas, 1 cuestionario
9 videos
Survey to Build Our Database1m
Introduction to Market Research53s
Defining Market Research3m
Motivation for Market Research5m
Requests for Market Research3m
The Services, Roles, and Qualities of a Market Researcher3m
Complexities, Constraints, and Questions to Ask4m
Planning a Response to a Market Research Inquiry5m
5 lecturas
A Note from UC Davis10m
Take the Specialization Smartphone Survey15m
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10m
20 Market Research Questions to Ask Your Customers10m
13 Questions Every Marketing Consultant Should Ask Prospects15m
1 ejercicio de práctica
Module 1 Quiz30m
Semana
2
2 horas para completar

Secondary and Internal Research

8 videos (Total 41 minutos), 3 lecturas, 1 cuestionario
8 videos
The Importance of Secondary and Internal Research6m
Secondary and Internal Research in the Planning Process6m
Starting Cold with Secondary and Internal Research6m
Pros and Cons of Secondary and Internal Research5m
Three Levels of a Professional Market Researcher6m
Budget Considerations While Initiating Market Research5m
Developing Your Research Skills Further2m
3 lecturas
Quirk's: Time-Saving Tips for Conducting Secondary Research10m
Quirk's: Save Money - Conduct Secondary Research10m
Quirk's: Meta-Analysis Offers Research on Research for MR15m
1 ejercicio de práctica
Module 2 Quiz30m
Semana
3
2 horas para completar

Primary Research Introduction

7 videos (Total 33 minutos), 2 lecturas, 1 cuestionario
7 videos
Defining Primary Research4m
Sampling and a Sampling Frame4m
Deciding on the Kind of Sampling and How Many to Sample6m
Observational Research4m
Surveys6m
Methods and Tools in Qualitative Research5m
2 lecturas
Quirk's: What Everyone Needs to Know About Sampling10m
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15m
1 ejercicio de práctica
Module 3 Quiz30m
Semana
4
5 horas para completar

Research Plan or Proposal

8 videos (Total 33 minutos), 1 lectura, 2 cuestionarios
8 videos
How a Research Plan or Proposal Might be Presented4m
Components of a Research Plan or Proposal (Part 1)6m
Components of a Research Plan or Proposal (Part 2)6m
Packaging the Research Plan or Proposal3m
How to Follow Up with Your Client4m
You Won the Project, Now What?5m
Course Summary1m
1 lectura
Six Keys to Writing a Great Proposal15m
1 ejercicio de práctica
Module 4 Quiz30m
4.5
25 revisionesChevron Right

50%

comenzó una nueva carrera después de completar estos cursos

36%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

12%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Research Proposal: Initiating Research

por MANov 20th 2018

It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.

por MGAug 15th 2018

This is a very good introduction to initiating a research proposal. I am really grateful to Jim Fong and his team for the valuable insights.

Instructor

Avatar

Jim Fong

Director, UPCEA Center for Research and Marketing Strategy
UC Davis Division of Continuing and Professional Education

Acerca de Universidad de California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Acerca de Programa especializado investigación de mercado

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
investigación de mercado

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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