Chevron Left
Volver a Advertising and Society

Opiniones y comentarios de aprendices correspondientes a Advertising and Society por parte de Universidad Duke

797 calificaciones
187 reseña

Acerca del Curso

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Principales reseñas

14 de jun. de 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

2 de may. de 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

Filtrar por:

101 - 125 de 184 revisiones para Advertising and Society

por Nishant N

28 de oct. de 2019

I love how the mooc is making me analyse everything around me

por Hani R S

8 de jun. de 2020

amazing course special thanks to Mr. O'Barr for this course

por John v

6 de jun. de 2020


por NEHA S

10 de jun. de 2020

Superb very well explained ..our mentor was awesome...

por Hazel M

12 de mar. de 2017

It has been a very informative and interesting course.

por Suchen D

19 de jul. de 2021

perfect experience!learned a lot from this course.

por Shan Z

4 de oct. de 2021

It has been a great joy to participate. Thanks!

por Koh X W

9 de ene. de 2021

One of the best advertising course I attended.

por Diego F G M

2 de may. de 2021

Thank you very much Dr. William M. O'Barr,

por prashant t

2 de may. de 2017

very nice and very effective course :)

por Thảo T

24 de jul. de 2017

This is a very useful course. Thanks

por Nguyễn T P L

24 de jul. de 2017

This is a very useful course. Thanks

por Nguyễn T P L

24 de jul. de 2017

This is a very useful course. Thanks

por Prakash A

30 de nov. de 2020

Very Engaging and well presented

por Garima

10 de jun. de 2017

Great course! Very well designed

por LIYA M J

25 de sep. de 2020

good and interesting course .

por YOGA M D M

1 de abr. de 2018

Congratulations Professor!

por Nguyễn T P L

25 de jul. de 2017

The course is very helpful

por Swapnil S C

19 de jul. de 2020

great learning experience


14 de mar. de 2019

Amazing, I learned a lot.

por Fraidoon S

15 de feb. de 2017

it is a wonderful course!

por Shayene R d S

2 de sep. de 2020

Estou adorando o curso!!

por zoubida d

29 de ago. de 2020

Very interesting course

por Губин Т С

18 de mar. de 2019

Willam Barr is a genius

por Devin F

2 de abr. de 2021

I enjoyed this course!