Acerca de este Curso
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 14 horas para completar

Sugerido: 6 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)...
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 14 horas para completar

Sugerido: 6 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)...

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
4 horas para completar

Sales Force Selection, Recruitment, Motivation, and Evaluation

This week provides a general overview of the job design and recruitment processes. As part of that, we cover three important documents: a job analysis, a job description and a job qualifications statement. We discuss what these documents are, what purpose they serve and how they are prepared. We present a concept called the job recruitment funnel and show how this is applied to hiring situations. Finally we discuss 8 sources for recruiting sales people....
Reading
9 videos (Total: 61 min), 4 readings, 3 quizzes
Video9 videos
Overview of Recruitment Process4m
Job Analysis3m
Duties of a Salesperson3m
Job Qualifications4m
Recruitment Funnel and Recruitment Sources8m
Interview - Mike Cunningham from Fastenal28m
Interview - Mike Cunningham - Fastenal Vending Machine1m
Summary - Week 12m
Reading4 lecturas
Sales Recruiters: How to Hire Top Sales People10m
Top Ways to Make Your Company More Marketable to Job Seekers in 201810m
Ten Shameful Recruiting Practices That Drive Candidates Away10m
Fastenal Overview Video6m
Quiz1 ejercicio de práctica
Week 130m
Semana
2
Horas para completar
3 horas para completar

Sales Force Recruitment

This module focuses on the recruitment of sales professionals. In this section, we cover the tools of recruitment. This includes interviewing, testing and references. We also cover how to rank and select job candidates and describe the factors that predict performance and turnover....
Reading
8 videos (Total: 66 min), 3 readings, 2 quizzes
Video8 videos
Interviewing3m
Interview - Kim Moyers from First United Bank & Trust29m
Interview - Kim Moyers - Personal Job Experiences6m
Employment Tests3m
Final Selection5m
Q&A - Scott Throckmorton from Fastenal13m
Summary - Week 21m
Reading3 lecturas
The Complete Guide to The Most Effective Sales Interview Questions30m
10 of the Best Recruiting Assessment Tools20m
References: Their Importance in the Recruitment Process20m
Quiz1 ejercicio de práctica
Week 230m
Semana
3
Horas para completar
3 horas para completar

The Role of Training in Sales Force Development

In this module we focus on the training. We cover the 8 steps involved in a sales training program, how to set training objectives and the kinds of content found in sales training programs. We discuss the three key decisions involved in sales training as well as the emerging trends in sales training....
Reading
11 videos (Total: 39 min), 3 readings, 3 quizzes
Video11 videos
Keys to Sales Training1m
Sales Training Development Process - Part 12m
Sales Training Development Process - Part 22m
Sales Training Content1m
Importance of Sales Training1m
Training Methods4m
Emerging Training Methods1m
Interview - Jerry R. Simpson from Borden Office Equipment15m
Q&A - Jerry R. Simpson3m
Summary - Week 32m
Reading3 lecturas
The Business Case for Sales Training20m
Scheduling Sales Force Training: Theory and Evidence30m
Once is Not Enough: Why Sales Training Reinforcement is a Must-Have10m
Quiz1 ejercicio de práctica
Week 330m
Semana
4
Horas para completar
4 horas para completar

Motivating the Sales Force

Part of a sales manager's job is to motivate his or her salespeople to perform the tasks critical to an organization's success. In this unit, we define motivation and its importance in sales. We will present five different theories of motivation and show how these work in sales situations. Finally, we discuss the use of rewards and incentives as part of a motivation program....
Reading
11 videos (Total: 64 min), 4 readings, 2 quizzes
Video11 videos
Overview of Motivation1m
ERG Theory4m
Reward and Incentive Programs2m
Closing Thoughts3m
Theories of Motivation2m
Interview - Jerry R. Simpson - Motivating the Sales Force - Part 112m
Interview - Jerry R. Simpson - Motivating the Sales Force - Part 27m
Q&A - Jerry R. Simpson - Motivating the Sales Force1m
Interview - Dan Adams from Advanced Heating & Cooling - Part 125m
Summary - Week 41m
Reading4 lecturas
One More Time: How do you Motivate Employees?20m
The Science of Motivating Sales People - The Carrot and Stick Must Go40m
9 Super Effective Ways to Motivate Your Team10m
How to Motivate Your Sales Team: 8 Tried-and-True Strategies20m
Quiz1 ejercicio de práctica
Week 430m

Instructores

Avatar

Michael F. Walsh, Ph.D.

Department Chair & Associate Professor of Marketing
College of Business and Economics
Avatar

Suzanne C. Bal

Teaching Assistant Professor, Marketing
College of Business and Economics
Avatar

Emily C. Tanner, Ph.D.

Assistant Professor, Marketing
College of Business and Economics

Acerca de West Virginia University

Founded in 1867, West Virginia University is moving toward a global destiny. World-class faculty are exploring everything from pulsars to nanoscale technology. Rated as the #2 public university at which to do research and a top-20 best place to work in academia, WVU is collaborating with international academic and research partners....

Acerca del programa especializado Sales Operations/Management

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are: · Develop a plan for organizing, staffing and training a sales force. · Identify the key factors in establishing and maintaining high morale in the sales force. · Develop an effective sales compensation plan. · Evaluate the performance of a sales person. · Organize sales territories to maximize selling effectiveness. · Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice....
Sales Operations/Management

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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