Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Este curso forma parte de Programa Especializado - Search Engine Optimization (SEO)
Advanced Content and Social Tactics to Optimize SEO
ofrecido por
Acerca de este Curso
4.5
403 calificaciones
Qué aprenderás
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Habilidades que obtendrás
Social Media MarketingSocial MediaContent MarketingMathematical Optimization
Programa - Qué aprenderás en este curso
Semana
13 horas para completar
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
10 videos (Total 61 minutos), 2 readings, 1 quiz
10 videos
Content Marketing Ecosystem53s
Basics of SEO Recap3m
Value Links9m
Link Building7m
Do's & Don'ts Obtaining Links10m
Guest Posting6m
Basic Concepts of Content Marketing4m
Building Your Audience3m
The Content Marketing Ecosystem & SEO10m
2 lecturas
A Note from UC Davis10m
The Art of SEO - Chapter 830m
1 ejercicio de práctica
Content Marketing Ecosystem30m
Semana
22 horas para completar
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
6 videos (Total 45 minutos), 1 reading, 1 quiz
6 videos
Social Media Links & SEO7m
Platform Demographics10m
Picking Your Platform7m
Principles of Building Audiences13m
Case Studies5m
1 lectura
The Art of SEO - Chapter 930m
1 ejercicio de práctica
Social Media Marketing20m
Semana
32 horas para completar
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
5 videos (Total 32 minutos), 1 reading, 1 quiz
5 videos
What Can Influencers Do For You?7m
Building the Relationship4m
First Steps in Collaboration12m
Advanced: Targeted Advertising6m
1 lectura
Influencer Marketing - What it is, and Why YOU need to be doing it15m
1 ejercicio de práctica
Influence Marketing20m
Semana
49 horas para completar
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
8 videos (Total 37 minutos), 2 readings, 2 quizzes
8 videos
Market Data on Content Marketing6m
Anchor Content3m
Types of Enhanced Content6m
Partnerships3m
Case Studies7m
Review of the Basics6m
Course Summary1m
2 lecturas
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15m
A Clear Path for Marketers to Surviving Content Shock15m
1 ejercicio de práctica
Creating World Class Content20m
67%
comenzó una nueva carrera después de completar estos cursos
56%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Principales revisiones
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.
Instructor
Eric Enge
Co-Author of "The Art of SEO"CEO, Stone Temple Consulting
Acerca de Universidad de California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Acerca del programa especializado Search Engine Optimization (SEO)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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