Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
ofrecido por
Universidad de California, DavisAcerca de este Curso
22.321 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel intermedio
At least 2 years of business or marketing experience; familiar with social media.
Aprox. 18 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Qué aprenderás
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Habilidades que obtendrás
Social Media MarketingSocial MediaContent MarketingMathematical Optimization
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel intermedio
At least 2 years of business or marketing experience; familiar with social media.
Aprox. 18 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programa - Qué aprenderás en este curso
3 horas para completar
Introduction to Advanced Content and Social Tactics to Optimize SEO
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
3 horas para completar
10 videos (Total 60 minutos), 2 lecturas, 1 cuestionario
3 horas para completar
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
3 horas para completar
5 videos (Total 29 minutos), 1 lectura, 1 cuestionario
2 horas para completar
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
2 horas para completar
5 videos (Total 32 minutos), 1 lectura, 1 cuestionario
10 horas para completar
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
10 horas para completar
8 videos (Total 37 minutos), 2 lecturas, 2 cuestionarios
Reseñas
Principales reseñas sobre ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO
por RB6 de ago. de 2019
Very helpful course and challenging. Advanced content and social tactics are one of the most important and crucial skills in SEO and they have explained and carried out the course really well.
por WH16 de abr. de 2020
The course was well presented and I learnt a few interesting details. However, it was very broad and it is partly quite outdated with its material all dating from 2012-16. Thanks anyhow.
por LR27 de abr. de 2020
I recommend this course. Useful information, references and excellent support material. Only thing I did not like it was the review between other participants. Sometimes takes too long.
por JN26 de mar. de 2017
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
