About this course: Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)
Taught by: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Basic Info | Course 4 of 6 in the Social Media Marketing Specialization |
| Commitment | 4 weeks of study, 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- 阅读: Welcome to MOOC 4!
- 阅读: Meet Your Instructors
- 阅读: Grading and Logistics
- Video: Importance of Content in Social Marketing
- Video: Paid / Owned / Earned Media
- 阅读: Social Marketing Toolkits
- 阅读: Course Bookstore
- 阅读: A Note on the Frequency of Capstone Offerings
- 阅读: Special Toolkits for Paid/Financial Aid Learners
- Video: How to Develop Facebook-type Advertising Pt 1
- Video: How to Develop Facebook-type Advertising Pt 2
- 阅读: Free Social Marketing Toolkit
- Video: Social IMC Strategy
- Video: What is Gamification?
- Video: Keep Them Coming Back
- Video: Applications for Social IMC Strategy
- Video: Social IMC Example: Ridgid Plumber Forum
- Video: Social IMC Example: Carling Black Label
- Video: Social IMC Example: North Face
- Video: Social IMC Example: American Express
- Video: Engaging Your High-Value Markets
- Video: Rolling Out Your Blog
- 阅读: Assignment Overview
- 阅读: Download the A/B Testing Assignment Spreadsheet
- 阅读: Free E-books on A/B Testing
- Video: A simple way to find hourly & daily results using Bitly
- 阅读: A Note on Using Bitly for A/B Testing
- Video: Finding the Hourly Stats with Bitly
- 阅读: Finding the Hourly Stats with Bitly Screenshots
- Video: New Bitly Instructions
- Video: Three Social Strategies
- Video: Measuring Social IMC Programs
- Video: Key Performance Indicators
- Video: Testing Your Strategies
- 阅读: Download the Lecture Video Slides
- 阅读: What Comes Next?
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
| 购买课程 | 旁听 | |
|---|---|---|
| 访问课程材料 | Available | Available |
| 访问评分的材料 | Available | Not available |
| 收到最终成绩 | Available | Not available |
| 获得可共享的课程证书 | Available | Not available |
I was able to learn a bit more about how to do an AB Split test that did not required monetary funding such as Facebook or Twitter. However, this would be applicable to how to run it on the campaigns for the respective profile. However, I had an issue with Hootsuite that was not mentioned in the Peer-Reviewed Assignment. I had posted a message to three platforms: Twitter, Google+, and LinkedIn. However, I had reached the maximum amount of posts on Hootsutie. I think this would be due to the fact that the lecture notes were made before any recent changes to the content and features for free accounts on Hootsuite. I would recommend anyone looking more into how the free posting schedule feature is used and what is the maximum.
Great course to get more in-depth knowledge about Social IMC and the importance of a/b testing.
The Content, Advertising & Social IMC MOOC was outstanding in content and applications. As an experienced marketer, I learned a lot of the "why" and "how" necessary for me to continue to build my skills as a marketer. The assignment and testing methodologies were really helpful. I am finding the MOOC 3 and 4 are well-integrated in providing necessary learning and increased capability. Great job to Randy and the team for an excellent MOOC. Can't wait to move onto MOOC 5. Well done.
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