Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Este curso forma parte de Programa especializado: Marketing por redes sociales
ofrecido por
Programa especializado: Marketing por redes socialesUniversidad NorthwesternAcerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Social Media Marketing
- Social Media
- Marketing Strategy
- A/B Testing
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Programa - Qué aprenderás en este curso
Content Strategy
Advertising
Social Integrated Marketing Communications (IMC)
Measuring Your Social Programs
Reseñas
- 5 stars78,83 %
- 4 stars16,36 %
- 3 stars3,66 %
- 2 stars0,65 %
- 1 star0,47 %
Principales reseñas sobre CONTENT, ADVERTISING & SOCIAL IMC
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.
Some understanding of the current course is dependent on the previous ones which makes it difficult to do this course independently
I think the course was good. However it could have been a bit more current as I felt some of the information was a bit dated.
Acerca de Programa especializado: Marketing por redes sociales
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
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