About this course: Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)
Taught by: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
| Basic Info | Course 4 of 6 in the Social Media Marketing Specialization |
| Commitment | 4 weeks of study, 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Reading: Welcome to MOOC 4!
- Reading: Meet Your Instructors
- Reading: Grading and Logistics
- Video: Importance of Content in Social Marketing
- Video: Paid / Owned / Earned Media
- Reading: Social Marketing Toolkits
- Reading: Course Bookstore
- Reading: A Note on the Frequency of Capstone Offerings
- Reading: Special Toolkits for Paid/Financial Aid Learners
- Video: How to Develop Facebook-type Advertising Pt 1
- Video: How to Develop Facebook-type Advertising Pt 2
- Reading: Free Social Marketing Toolkit
- Video: Social IMC Strategy
- Video: What is Gamification?
- Video: Keep Them Coming Back
- Video: Applications for Social IMC Strategy
- Video: Social IMC Example: Ridgid Plumber Forum
- Video: Social IMC Example: Carling Black Label
- Video: Social IMC Example: North Face
- Video: Social IMC Example: American Express
- Video: Engaging Your High-Value Markets
- Video: Rolling Out Your Blog
- Reading: Assignment Overview
- Reading: Download the A/B Testing Assignment Spreadsheet
- Reading: Free E-books on A/B Testing
- Video: A simple way to find hourly & daily results using Bitly
- Reading: A Note on Using Bitly for A/B Testing
- Video: Finding the Hourly Stats with Bitly
- Reading: Finding the Hourly Stats with Bitly Screenshots
- Video: New Bitly Instructions
- Video: Three Social Strategies
- Video: Measuring Social IMC Programs
- Video: Key Performance Indicators
- Video: Testing Your Strategies
- Reading: Download the Lecture Video Slides
- Reading: What Comes Next?
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
I was missing more access to someone who could give guidance and clear out doubts.
Just so much excellent information.
Awesome course! Loved every minute of it. Solid information that isn't diluted or weak. Actionable and valuable to say the least.
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Excellent course providing valuable insights to approaching social