Content, Advertising & Social IMC

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

This is great course. It has a lot of high quality content. This is really cool for anyone who wants to be succed with social marketing in the digital world.

The course was great but I'm from the Middle East so I think the marketing strategies would be different a little bit then the USA and Europe Marketing

This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.

Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.

Some understanding of the current course is dependent on the previous ones which makes it difficult to do this course independently

It is a great course for the basic understanding of FB advertising and what a social IMC is and its importance in social marketing.

Awesome course! Loved every minute of it. Solid information that isn't diluted or weak. Actionable and valuable to say the least.