Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 8 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English)
User
Los estudiantes que toman este Course son
  • Copywriters
  • Marketing Specialists
  • Marketers
  • Marketing Managers
  • Public Relations Specialists

Habilidades que obtendrás

Social Media MarketingSocial MediaMarketing StrategyA/B Testing
User
Los estudiantes que toman este Course son
  • Copywriters
  • Marketing Specialists
  • Marketers
  • Marketing Managers
  • Public Relations Specialists

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 8 horas para completar

Sugerido: 4 weeks of study, 1-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Content Strategy

2 videos (Total 13 minutos), 7 lecturas, 1 cuestionario
2 videos
Paid / Owned / Earned Media6m
7 lecturas
Welcome to MOOC 4!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
1 ejercicio de práctica
Quiz 18m
Semana
2
1 hora para completar

Advertising

2 videos (Total 15 minutos), 1 lectura, 1 cuestionario
2 videos
How to Develop Facebook-type Advertising Pt 27m
1 lectura
Free Social Marketing Toolkit10m
1 ejercicio de práctica
Quiz 210m
Semana
3
5 horas para completar

Social Integrated Marketing Communications (IMC)

14 videos (Total 110 minutos), 3 lecturas, 2 cuestionarios
14 videos
What is Gamification?9m
Keep Them Coming Back7m
Applications for Social IMC Strategy4m
Social IMC Example: Ridgid Plumber Forum8m
Social IMC Example: Carling Black Label9m
Social IMC Example: North Face7m
Social IMC Example: American Express9m
Engaging Your High-Value Markets17m
Rolling Out Your Blog6m
A/B Split Testing in 4 Easy Steps - Step 1 Building your Testing Grid5m
Step 2 - Creating your Tracking URLs6m
Step 3 - Executing Your Plan5m
Step 4 - Analyzing your Results3m
3 lecturas
Assignment Overview10m
Download the A/B Testing Assignment Spreadsheet10m
Free E-books on A/B Testing10m
1 ejercicio de práctica
Quiz 318m
Semana
4
1 hora para completar

Measuring Your Social Programs

4 videos (Total 28 minutos), 2 lecturas, 1 cuestionario
4 videos
Measuring Social IMC Programs9m
Key Performance Indicators3m
Testing Your Strategies8m
2 lecturas
Download the Lecture Video Slides10m
What Comes Next?10m
1 ejercicio de práctica
Quiz 416m
4.7
98 revisionesChevron Right

38%

comenzó una nueva carrera después de completar estos cursos

38%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Content, Advertising & Social IMC

por AHFeb 6th 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

por RQSep 30th 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

Instructor

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

Acerca de Universidad Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca de Programa especializado Marketing por redes sociales

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing por redes sociales

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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