Acerca de este Curso
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Nivel principiante

Aprox. 10 horas para completar

Sugerido: 5 weeks of study, 1-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 10 horas para completar

Sugerido: 5 weeks of study, 1-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
1 hora para completar

Module 0. Prior to Beginning

2 videos (Total 2 minutos), 4 lecturas
2 videos
Introductory video Sport Sponsorship MOOC1m
4 lecturas
Before we start10m
About the course10m
Frequently Asked Questions10m
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10m
1 hora para completar

Module 1. Basic principles of Sponsorship

5 videos (Total 10 minutos), 4 lecturas, 1 cuestionario
5 videos
Basic principles of sponsorship1m
SPONSORSHIP. Basic principles and characteristics1m
PATRONAGE. Basic principles and characteristics1m
Video: Interview Pati Roura3m
4 lecturas
Visit the website of Johan Cruyff Foundation10m
Cruyff Foundation: Because children should be active10m
Introducing Richard Denton10m
Recommended videos10m
1 ejercicio de práctica
Module 120m
Semana
2
1 hora para completar

Module 2. The stakeholders of the sport sponsorship

6 videos (Total 12 minutos), 4 lecturas, 1 cuestionario
6 videos
Main objectives of the sponsor1m
Stakeholders in sponsorship1m
Video: Interview Albert Amat2m
Video: Interview Joan Porcar2m
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1m
4 lecturas
Cruyff Court Manual10m
6vs6 Cruyff Court Guide10m
Videos: Cruyff Foundation and Cruyff Courts10m
Recommended videos10m
1 ejercicio de práctica
Module 220m
Semana
3
2 horas para completar

Module 3. Activation for Sport sponsorship (I)

4 videos (Total 10 minutos), 5 lecturas, 1 cuestionario
4 videos
Sponsorship activation2m
Video: Interview Annamari Basora2m
Rins van Kouwen about athletes and social networks2m
5 lecturas
Notes - Sponsorship Activation10m
Videos about Cruyff Court10m
Approximate costs: Cruyff Court 6vs610m
Instructions to participate in the forums10m
Recommended videos10m
1 ejercicio de práctica
Module 320m
Semana
4
1 hora para completar

Module 4. Activation for Sport sponsorship (II)

2 videos (Total 3 minutos), 4 lecturas, 1 cuestionario
2 videos
Sponsorship activation (II)1m
4 lecturas
Sponsorship activation - Examples10m
Examples sponsorship activations10m
Instructions to participate in the forums10m
Recommended videos10m
1 ejercicio de práctica
Quiz Module 420m
4.4
20 revisionesChevron Right

75%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Sport Sponsorship. Let them Play

por RCJun 22nd 2017

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

por RKDec 1st 2016

I learned key messages and a way of thinking beyond what I knew about sport and sponsorship.\n\nThank you

Instructor

Avatar

Richard Denton

Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute

Acerca de Universitat Autònoma de Barcelona

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

  • You can request the certificate at any time: before, during or once you finish the course.

  • · The course name

    · The instructor's signature

    · The logo of the partner institution offering the course

    · A verification URL that allows others to check the Certificate's authenticity

    · A statement that Coursera has confirmed the identity of the learner who completed the course

  • · Academic credit from the partner institution offering the course

    · The final grade you got in the course

    · Your ID photo

    · The hours you spent working on coursework

    · A printed or mailed copy of the Course Certificate.

    Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.

    Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.

  • No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.

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