Created by:  University of Virginia

  • Michael Lenox

    Taught by:  Michael Lenox, Senior Associate Dean and Chief Strategy Officer

    Darden School of Business

  • Jared Harris

    Taught by:  Jared Harris, Samuel L. Slover Research Chair in Business Administration

    Darden School of Business
Basic Info
Course 1 of 5 in the Business Strategy Specialization.
Commitment4 weeks of study, 5-6 hours/week
Language
English, Subtitles: Vietnamese, Portuguese (Brazilian)
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of Virginia
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
Pricing
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Access to graded materials

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Receive a final grade

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Earn a shareable Course Certificate

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Ratings and Reviews
Rated 4.7 out of 5 of 698 ratings

All the basic information needed is there, but not much else.

As a newbie in coursera, I must say at the beginning, I had doubts about the learning methods and how good the content could be. I ended this first module definitely knowing more, I found myself confident to articulate and analyze ideas using business language. Content structure,exercises and videos at pretty well organized. The weekly quiz allows me to study, read notes again and really prove I understood the concepts. I even understand better what my company is going thru and doing to have a better competitive position in the market. Awesome learning experience!

Course was great!

I recommend this course. You will learn a lot!