Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Some familiarity with business is helpful, but not required.

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Portugués (de Brasil)
User
Los estudiantes que toman este Course son
  • Operations Analysts
  • Account Managers
  • Marketers
  • Business Analysts
  • Business Developers

Qué aprenderás

  • Check

    How to use the SWOT, competitor, and environmental analysis tools

  • Check

    How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • Check

    How to complete a capabilities analysis and how to use this analysis to guide decision making

  • Check

    How to analyze the advantages and disadvantages of four generic competitive positions

Habilidades que obtendrás

Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
User
Los estudiantes que toman este Course son
  • Operations Analysts
  • Account Managers
  • Marketers
  • Business Analysts
  • Business Developers

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Some familiarity with business is helpful, but not required.

Aprox. 15 horas para completar

Sugerido: 4 weeks of study, 2-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Portugués (de Brasil)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Introduction to Strategic Analysis

12 videos (Total 63 minutos), 6 lecturas, 1 cuestionario
12 videos
Strategic Analysis4m
The Strategist's Challenge6m
Fundamental Principle of Business Strategy6m
Competitive Markets6m
A Little Calculus2m
Two Perspectives on Economic Rents7m
Module Lessons1m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
Google Case Debrief14m
6 lecturas
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Google Inc: Buy, Sell, or Hold?10m
Begin the Competitive Position Assignment10m
1 ejercicio de práctica
Introduction to Strategic Analysis24m
Semana
2
2 horas para completar

Analyzing Industry Structure

11 videos (Total 79 minutos), 2 lecturas, 1 cuestionario
11 videos
Threat of Entry, Part 19m
Threat of Entry, Part 24m
Threat of Substitutes10m
Bargaining Power of Buyers, Part 17m
Bargaining Power of Buyers, Part 26m
Bargaining Power of Suppliers5m
Intensity of Rivalry9m
Module Lessons3m
Strategist's Toolkit: Five Forces Analysis4m
Red Hook Brewing Case Debrief12m
2 lecturas
Redhook Brewing Company10m
Reminder: Competitive Position Assignment10m
1 ejercicio de práctica
Analyzing Industry Structure24m
Semana
3
2 horas para completar

Analyzing Firm Capabilities

9 videos (Total 53 minutos), 2 lecturas, 1 cuestionario
9 videos
Value Chain5m
Alignment6m
Sustainability: Imitation7m
Sustainability: Durability4m
Building Capabilities8m
Module Lessons1m
Strategist's Toolkit: Capabilities Analysis2m
Apple Case Debrief9m
2 lecturas
Apple (Computer) Inc.10m
Reminder: Competitive Position Assignment10m
1 ejercicio de práctica
Analyzing Firm Capabilities24m
Semana
4
4 horas para completar

Determining Competitive Position

8 videos (Total 48 minutos), 4 lecturas, 3 cuestionarios
8 videos
Generic Competitive Positions, Part 18m
Generic Competitive Positions, Part 27m
Mapping Competitive Positions6m
Which Position Is Best?5m
Module Lessons2m
Strategist's Toolkit: Strategy Maps4m
Piaggio Case Debrief7m
4 lecturas
Piaggio10m
Assignment Overview10m
Assignment Rubric10m
Sample Assignment Submission10m
2 ejercicios de práctica
Determining Competitive Position24m
Peer Review Practice20m
4.8
277 revisionesChevron Right

32%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Foundations of Business Strategy

por VKJul 20th 2019

Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.

por TMMay 2nd 2018

This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.

Instructores

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

Acerca de Universidad de Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Acerca de Programa especializado Estrategia de Negocios

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Estrategia de Negocios

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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