Created by:  University of Pennsylvania

  • Barbara E. Kahn

    Taught by:  Barbara E. Kahn, Professor of Marketing and Director, Jay H. Baker Retailing Center

    The Wharton School

  • Peter Fader

    Taught by:  Peter Fader, Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

    The Wharton School

  • David Bell

    Taught by:  David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

Basic Info
Commitment5 weeks of study, 4-6 hours/week
English, Subtitles: Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese
How To PassPass all graded assignments to complete the course.

How It Works
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.


Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Comprar curso
Accede a los materiales del curso


Accede a los materiales con calificación


Recibe una calificación final


Obtén un Certificado de curso para compartir