The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center.
Este curso forma parte de Programa especializado: Sales Operations/Management
14.898 ya inscrito
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Programa especializado: Sales Operations/ManagementUniversidad de Virginia OccidentalAcerca de este Curso
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Fechas límite flexibles
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100 % en línea
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Curso 1 de 5 en
Aprox. 15 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Aprox. 15 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Virginia Occidental
Founded in 1867, West Virginia University is moving toward a global destiny. World-class faculty are exploring everything from pulsars to nanoscale technology. Rated as the #2 public university at which to do research and a top-20 best place to work in academia, WVU is collaborating with international academic and research partners.
Programa - Qué aprenderás en este curso
3 horas para completar
Introduction and Overview
This module provides an overview of the key instructors for the specialization and an overview of this course as well as the other courses that make up this specialization.
3 horas para completar
8 videos (Total 68 minutos), 4 lecturas, 2 cuestionarios
4 horas para completar
Strategic Planning and Sales Management
This module identifies the steps in strategic planning and how the sales function is involved in strategic planning.
4 horas para completar
5 videos (Total 59 minutos), 5 lecturas, 2 cuestionarios
4 horas para completar
Brief Overview of Sales Management
In this module, we will present a brief overview of Sales Management. Specifically we describe the seven tasks or responsibilities of a sales manager. and how that has evolved over time. We will also talk about the life of a sales manager and you will meet a real sales manager and learn how he got to the position that he has and what his day is like.
4 horas para completar
11 videos (Total 78 minutos), 5 lecturas, 3 cuestionarios
4 horas para completar
Inside/Outside Sales, Buying Centers, and Overview of the Personal Selling Process
This module presents two kinds of sales operations: inside and outside sales. We also present an overview of personal selling and introduce the concept of a buying center.
4 horas para completar
12 videos (Total 63 minutos), 4 lecturas, 2 cuestionarios
Reseñas
- 5 stars72,13 %
- 4 stars14,42 %
- 3 stars5,97 %
- 2 stars1,99 %
- 1 star5,47 %
Principales reseñas sobre ACCOUNT MANAGEMENT & SALES FORCE DESIGN
por TS7 de oct. de 2020
Deeply appreciate WVU efforts making such an elite level of education available online.
por GY10 de jun. de 2020
The course is brilliant and highly informative, the assignments interesting and you have to concentrate BUT the peer grading system is poor with long delays to get peer reviews done
por M29 de ene. de 2019
It was great to join this course, great content and great teachers.
Thank you #Coursera & #WVU ✨
por KN12 de jun. de 2020
I am so proud that I attend this amazing and reach course.
Thank you Michael F. Walsh, Ph.D, Suzanne C. Bal and Emily C. Tanner, Ph.D .
Acerca de Programa especializado: Sales Operations/Management
Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are:
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