Acerca de este Curso
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Aprox. 14 horas para completar

Sugerido: 4 weeks, 3-5 hours per week...

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic), Chino (simplificado)

Habilidades que obtendrás

Data AnalysisBusiness AnalysisBusiness AnalyticsBusiness Process

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 14 horas para completar

Sugerido: 4 weeks, 3-5 hours per week...

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic), Chino (simplificado)

Programa - Qué aprenderás en este curso

28 minutos para completar

About This Specialization and Course

2 videos (Total 8 minutos), 2 readings
2 videos
2 lecturas
Specialization Overview10m
Course Overview10m
2 horas para completar

Introducing Business Metrics

11 videos (Total 90 minutos), 1 reading, 1 quiz
11 videos
Distinguishing Revenue, Profitability, and Risk Metrics6m
Distinguishing Traditional and Dynamic Metrics6m
Egger’s Roast Coffee Case Study Part 1 – Definitions13m
Egger’s Roast Coffee Case Study Part 2 – How a Profitable, Growing Company can go Bankrupt12m
Revenue Metrics – Traditional Enterprise Sales Funnel8m
Revenue Metrics - as a Leading Example of Use of Dynamic Metrics - Part 18m
Revenue Metrics - as a Leading Example of Use of Dynamic Metrics - Part 26m
Profitability/Efficiency Metrics: Inventory Management10m
Profitability/Efficiency Metrics: Hotel Room Occupancy Optimization9m
Risk Metrics: Leverage and Reputational Risk4m
1 lectura
Egger's Roast Coffee Cash Flow and P&L Statements10m
1 ejercicio de práctica
Business Metrics30m
2 horas para completar

Working in the Business Data Analytics Marketplace

15 videos (Total 77 minutos), 2 readings, 1 quiz
15 videos
The Business Analyst7m
An Interview with Business Analyst Shambhavi Vashishtha6m
Distinguishing the Business Data Analyst and Business Analyst Roles3m
An Interview with Business Data Analyst Tiffany Yu4m
The Data Scientist5m
An Interview with Data Scientist Dai Li4m
The Senior Software Engineer2m
Overview of 5 Types of Companies as They Relate to Big Data4m
Traditional Strategic Business Consulting4m
Bricks-and-Mortar Companies7m
Barnes and Noble Case Study4m
Strategic Business Consulting - Focus on Software/IT Systems Integration3m
Hardware and Software Companies7m
Digital Companies5m
2 lecturas
Summary of Job Requirements for Data-Centric Roles10m
20-Item Checklist for Evaluating A Business10m
1 ejercicio de práctica
Working in the Business Data Analytics Marketplace30m
2 horas para completar

Going Deeper into Business Metrics

7 videos (Total 63 minutos), 1 reading, 1 quiz
7 videos
Web Marketing - AdWord Metrics7m
Web Marketing - Segmentation5m
Financial Services Metrics - Money Management and Investing13m
The Equivalence of Different Returns –The Sharpe Ratio8m
Four Types of Money Managers and Their Performance Metrics14m
Venture Capital and Private Equity Investors6m
1 lectura
Links Cited In AdWords Metric Video10m
1 ejercicio de práctica
Going Deeper into Business Metrics30m
2 horas para completar

Applying Business Metrics to a Business Case Study

1 reading, 1 quiz
1 lectura
A Look Ahead10m
1066 revisionesChevron Right


comenzó una nueva carrera después de completar estos cursos


consiguió un beneficio tangible en su carrera profesional gracias a este curso


consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Business Metrics for Data-Driven Companies

por ACNov 3rd 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

por JJFeb 27th 2017

It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.



Daniel Egger

Executive in Residence and Director, Center for Quantitative Modeling
Pratt School of Engineering, Duke University

Jana Schaich Borg

Assistant Research Professor
Social Science Research Institute

Acerca de Universidad Duke

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

Acerca del programa especializado De Excel a MySQL: técnicas de análisis para negocios

Formulate data questions, explore and visualize large datasets, and inform strategic decisions. In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process. The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion....
De Excel a MySQL: técnicas de análisis para negocios

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

  • No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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