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Opiniones y comentarios de aprendices correspondientes a Brand Identity and Strategy por parte de IE Business School

607 calificaciones
177 reseña

Acerca del Curso

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Principales reseñas


5 de jun. de 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.


19 de nov. de 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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176 - 178 de 178 revisiones para Brand Identity and Strategy

por Peter C

1 de sep. de 2021

I'll be honest, I'm quite disappointed. The course was marked as Intermediate level, yet I felt like this should be for absolute beginners. Half the course was just them trying to convince me the value of branding, but why else am I here? The assignments and grading is laughable, I would really suggest they relook at their rubric system, it does not matter how good or bad the quality of the work you do is, as long as you've included the sections they ask. I've come out of the course with almost no new knowledge of branding strategies, no new knowledge of what makes a strategy effective, how to properly analyse data, how to properly asses and understand your target segments and test. The only thing this course has done is tell me the importance of a having a target segment, which is quite condescending in my opinion. Please change your course level to beginner and explain better what you will learn.

por Tamera L G

19 de oct. de 2020

This is an interesting course, but the assignments are vague and require knowledge base that is beyond my experience. I am withdrawing and will try to find something more basic.

por Marcus M

25 de mar. de 2020

The quizzes and the overall learning materials where perfect but I do not like the assignments.