5 de jun. de 2020
It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.
19 de nov. de 2019
I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.
por Peter C•
1 de sep. de 2021
I'll be honest, I'm quite disappointed. The course was marked as Intermediate level, yet I felt like this should be for absolute beginners. Half the course was just them trying to convince me the value of branding, but why else am I here? The assignments and grading is laughable, I would really suggest they relook at their rubric system, it does not matter how good or bad the quality of the work you do is, as long as you've included the sections they ask. I've come out of the course with almost no new knowledge of branding strategies, no new knowledge of what makes a strategy effective, how to properly analyse data, how to properly asses and understand your target segments and test. The only thing this course has done is tell me the importance of a having a target segment, which is quite condescending in my opinion. Please change your course level to beginner and explain better what you will learn.
por Tamera L G•
19 de oct. de 2020
This is an interesting course, but the assignments are vague and require knowledge base that is beyond my experience. I am withdrawing and will try to find something more basic.
por Marcus M•
25 de mar. de 2020
The quizzes and the overall learning materials where perfect but I do not like the assignments.