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Opiniones y comentarios de aprendices correspondientes a Channel Management and Retailing por parte de IE Business School

4.4
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715 calificaciones
137 reseña

Acerca del Curso

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Principales reseñas

MA

Aug 03, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC

Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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51 - 75 de 134 revisiones para Channel Management and Retailing

por soumitra k t

Jun 15, 2020

best course till date

por Beisembayeva A A

Jul 14, 2020

Intresting and easy!

por Prajwal G M

Sep 08, 2020

Wroth for marketers

por AMAN S C

May 23, 2020

excellent teaching

por suraj k

May 14, 2019

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por Shulmit B

May 04, 2020

Well articulated

por Richa B

Aug 21, 2017

Great experience

por Luis A D d F

Jan 23, 2019

Great Course!

por Rakhi k

Mar 29, 2019

Well course

por Amit m

Mar 17, 2019

nice course

por Gabriel M

Jul 15, 2020

Excellent!

por Ashish B P

Mar 16, 2018

Execellent

por Anis C

Sep 23, 2020

Excellent

por Arun K

Jul 19, 2020

Fantastic

por SANKET N A

Mar 16, 2018

nice!!

por Aligulu

Sep 03, 2017

thanks

por Md. R Q S

Sep 08, 2020

great

por Rami R

Dec 17, 2019

Great

por jujjuri g

Aug 26, 2020

good

por Mona A A

Jul 23, 2020

good

por Thu Z M K

Aug 18, 2019

Good

por 송희 백

Dec 13, 2017

g

por Adekola F

Nov 15, 2017

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por Mykola L

Apr 24, 2020

The course is great and I liked it! A lot of useful material was provided by the professor about a retail domain and channel management. Moreover, plenty of insights from the retail real "players" was an amazing addition to the course. However, I had sometimes difficulties in understanding the material due to the professor's accent. Also, some links were outdated that made obstacles in the learning process. And it would be better to have more practical assignments to strengthen the gathered knowledge. All in all, I consider this course as a good investment in myself and recommend it to everyone who wants to familiarize with the retail area.

por synthia n

Nov 08, 2018

This is a really good course and very educative if anyone is new or with little experience in retail. I have been working in the retail industry for the last 6 years and this is one of a kind retail 101 for anyone who is looking to learn about retail and its future and i strongly recommend this. also the professor comes across as very knowledgeable and simplifies the content to a great extent. overall this a is a great course and i really enjoyed learning