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Opiniones y comentarios de aprendices correspondientes a Channel Management and Retailing por parte de IE Business School

4.4
estrellas
534 calificaciones
98 revisiones

Acerca del Curso

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Principales revisiones

AC

Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

SJ

Apr 27, 2020

The course was easy to understand and added to my knowledge on retail sector. I hope that it would come handy in my retail career. Thanks so much!

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51 - 75 de 96 revisiones para Channel Management and Retailing

por Anna B

May 23, 2020

Good course, however I felt it was not as structured as the previous courses brand management and pricing strategies. Moreover, I would have liked so more real life examples as in the brand management course for a better understand.

por Krishnakumar V R

Apr 19, 2020

Good Course

The Trade Channel Management needs to be amplified along with Field Sales Persons Management - Otherwise all other Topicsd are handled well

(There is no provision to give 4.5 Therefore marked 4 star)

por RUPESH K M

May 10, 2020

It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.

por Joana G

Mar 25, 2019

2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.

por Vijay S

Nov 09, 2016

I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course

por Saurabh M

Feb 20, 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

por Chinmay S

Jan 21, 2020

Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.

Course content is pretty good.

por Anuj S

May 27, 2017

it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert

por sagar v

Dec 22, 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

por Julia F

Apr 09, 2020

Content is very interesting but it´s difficult to understand professor. Her English is too poor.

por Francois R

Aug 22, 2016

Not as complete as the two first courses of the specialization but still good.

por Eileen O

Jun 22, 2016

The instructor was hard to understand at times.

por Miguel J

May 09, 2016

A great course! Of course I will recommend it.

por Mohamed E

Jan 18, 2018

the subtitle didn't match with the Video

por Mohammad M

Jun 09, 2016

great course about distribution channels

por Rinchy

Jan 24, 2017

I love the interview parts.

por Ibeth J

Oct 18, 2019

Excellent professor!

por Chukwu I I

Jan 30, 2020

Lecture was good

por Siddharth C

May 26, 2020

nice course

por KAUNG N S

Apr 19, 2016

awesome!

por parth s

Sep 30, 2018

nice

por Neha N

Oct 25, 2019

I found it a little difficult to follow the accent of the instructor, which is understandable considering that English isn't the native language of the instructor, but I would have appreciated if the translations given at the bottom of each video were accurate. Most of the translations couldn't pick up the difficult words that the instructor seemed to be pronouncing, which made it very hard for me to interpret what she was trying to say. Please check if it is possible to give more accurate translations to the students. The machine translations don't work very well in such cases.

por Jawahar S

Aug 10, 2019

The course has some good concepts on classifying retailers, distribution channels, and franchises, and on focusing on the customer needs; however, I expected more on par with the other courses in the mini specialization. Items that could be better are (1) Updated readings and examples later than 2015 since mobile and digital are moving so fast (2) More inspired quizzes and peer graded work. These seemed to be rote or simple questions (3) Coursera needs better transcriptions and to fix incorrect sections on all lectures

por Aranzazu G A

Oct 07, 2019

Overall, the information given is really useful, and the examples and the interviews, but I may give my humble opinion, the way of the teacher express and communicate, was not really good and sometimes was difficult to understand.

Regarding the documentation given, I will propose to add new updated ones, I read some of them from 2014 and 2015 and we are in 2019.

Thank yoiu

por Luis E S K

Oct 22, 2016

The accent of this teacher made me struggle to comprehend some of the most basic concepts she was presenting. I learned way much more on the previous modules of this specialization.

The course should be 2/5 stars, but thanks to Boston and McKenzie articles, I will give an extra one.