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Opiniones y comentarios de aprendices correspondientes a Channel Management and Retailing por parte de IE Business School

4.4
estrellas
705 calificaciones
135 reseña

Acerca del Curso

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Principales reseñas

MA

Aug 03, 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC

Mar 17, 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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101 - 125 de 132 revisiones para Channel Management and Retailing

por KAUNG N S

Apr 19, 2016

awesome!

por parth s

Sep 30, 2018

nice

por Neha N

Oct 25, 2019

I found it a little difficult to follow the accent of the instructor, which is understandable considering that English isn't the native language of the instructor, but I would have appreciated if the translations given at the bottom of each video were accurate. Most of the translations couldn't pick up the difficult words that the instructor seemed to be pronouncing, which made it very hard for me to interpret what she was trying to say. Please check if it is possible to give more accurate translations to the students. The machine translations don't work very well in such cases.

por Jawahar S

Aug 10, 2019

The course has some good concepts on classifying retailers, distribution channels, and franchises, and on focusing on the customer needs; however, I expected more on par with the other courses in the mini specialization. Items that could be better are (1) Updated readings and examples later than 2015 since mobile and digital are moving so fast (2) More inspired quizzes and peer graded work. These seemed to be rote or simple questions (3) Coursera needs better transcriptions and to fix incorrect sections on all lectures

por Gyula W

Jul 26, 2020

While the concepts and information are mostly useful I can't help to feel its a bit outdated. Constantly using articles about e-commerce from 2012 and 2014 which is long outdated. I also didn't enjoy the quizzes as very often I felt the questions were not clear and the structure of the test is not really testing the knowledge but testing attention to certain expression used in the videos.

por Aranzazu G A

Oct 07, 2019

Overall, the information given is really useful, and the examples and the interviews, but I may give my humble opinion, the way of the teacher express and communicate, was not really good and sometimes was difficult to understand.

Regarding the documentation given, I will propose to add new updated ones, I read some of them from 2014 and 2015 and we are in 2019.

Thank yoiu

por Luis S

Oct 22, 2016

The accent of this teacher made me struggle to comprehend some of the most basic concepts she was presenting. I learned way much more on the previous modules of this specialization.

The course should be 2/5 stars, but thanks to Boston and McKenzie articles, I will give an extra one.

por Anastasia D

Jun 24, 2016

I liked the professor very much, and the expert interviews were interesting. On the other side, she used a lot of articles from the internet which gave not much knowledge. I think it would be better to use more material from professional manuals, not from "trendy" websites.

por Prashant V J

Jul 12, 2020

Some of the articles shared were outdated. E.g. Future of Retail in the year 2020, when it is currently 2020, should be re-evaluated. Overall the trainer and the structure was quite nice and apt for a novice.

por Kgashane M

Aug 12, 2019

Great research on the topic. However...The material is a little out-dated (2015) and the tests and assignments are way too easy. THe required reading time is grossly understated.

por Joey V

Aug 26, 2016

A good course, but not up to par with the first two. The content was far more theoretical and left me looking for applicable information. That said it was still a good course.

por patricia c z

Jan 25, 2017

Teresa is great! she seems very friendly and kind but some contents are a little bit borried and difficult.

por Prabhav M

Aug 06, 2020

Poor communication & voice accent, difficult to understand, not so much interesting as previous courses

por Stephen K

Jun 28, 2016

good but sometimes cannot hear clearly what the tutor says whenever they have strong Spanish accent.

por Maaz S

Dec 29, 2018

Professor could give more examples rather than defining and making as study the book knowledge

por Rahul B

Mar 24, 2017

A very informative course that will definitely help you to excel in your professional field.

por Devesh R

Mar 16, 2020

The accent was a major barrier as it was hard to understand what she was saying.

por Aman R

Feb 28, 2018

Very generic . Not specific like other courses of Marketing Mix.

por Dhruv A

Apr 10, 2020

Most of the words in the videos were not clear.

por Cristina T

Jun 27, 2017

The course offered great material to read.

por Suryasree R

Nov 06, 2016

More case studies perhaps?

por Gagan K

May 23, 2020

Basic Course for Bignerrs

por Newman O O

Jan 09, 2018

Very difficult for me.

por Yasser H M

Apr 11, 2018

C

por Ankur A

Jul 11, 2020

I didn't like the course as the presentation and the content was not structured. The moderator was also not able to deliver as per my expectations, The topic was pretty good but the delivery and structure didn't justify this particular course. I've only completed it because it was a part of the specialization. And more of the course been filled with articles from BCG, BAIN, and Mckinsey as they give length to the course but these articles were also pretty old. Some stand relevance but others were just fillers for the course.