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Digital Media and Marketing Principles, University of Illinois at Urbana-Champaign

1,172 calificaciones
250 revisiones

Acerca de este Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

por LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

por BM

Oct 23, 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

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240 revisiones


Dec 17, 2018

very good fundamental introductory information on digital marketing. Well designed and perfectly taught.

por Antony Joseph Lewis

Dec 15, 2018

Excellent course!!

por Raveena Rajan

Dec 13, 2018

Great experience

por Ade Ana

Dec 08, 2018

Good Course

por Malgorzata Kicinska

Dec 03, 2018

Very well prepared with using several learning technique. I really appreciate effort invested in this course preparation.

por Lai Fong Ching

Nov 27, 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.


Nov 26, 2018


por Mehrdad khodadady

Nov 20, 2018

Thanks a lot for this great course

por sohaila sameh elsayed ahmed

Nov 18, 2018

thanks for your effort

por Gaurav Srivastava

Nov 12, 2018

2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices