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Volver a Digital Media and Marketing Principles

Digital Media and Marketing Principles, Universidad de Illinois en Urbana-Champaign

4.1
1,274 calificaciones
268 revisiones

Acerca de este Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

por LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

por BM

Oct 23, 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

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258 revisiones

por Kevin Ogoro

Apr 08, 2019

Great

por Tal van Dijk

Apr 02, 2019

I loved the course for the instructor's clear explanation of the concepts.

Highly recommended!

por Omar Said Orantes Gómez

Mar 12, 2019

I loved it! I highly and deeply recommend it!

por Sharlene Vallance

Mar 11, 2019

This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.

por Lisseth Moreira

Mar 02, 2019

Interesting course

por Audrey Liu

Feb 21, 2019

Highly recommended!

por Stefanie Peterson

Feb 18, 2019

Learned absolutely nothing new from this course. Material was either already known, outdated, or not relevant. Presentation was one of the worst I have ever experienced. From the power point slides to the presenter himself - all of this would need a lot of improvement. Sorry to say: this course was a waste of my time.

por MOHAMED MAHMOUD HAFAD SALEH

Feb 18, 2019

great course i love it

por Mohamed Yahia AbdElKader Ahmed

Feb 17, 2019

Thanks Prof. Mike

por Marina Malyshok

Feb 16, 2019

I like this course. It helps me to understand the main digital media. It gave me structured information about digital world.