Este curso forma parte de Programa especializado: Inglés comercial

4.7
estrellas
651 calificaciones

98 %

Wanda Huber +4 instructores más

Instructores principales

42.297 ya inscrito

Ofrecido Por

Programa especializado: Inglés comercialUniversidad del Estado de Arizona

Acerca de este Curso

16.447 vistas recientes

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English.  In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
·      Express your ideas through efficient emails, reports and persuasive presentations
·      Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.
·      Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world
·      Become part of a global community of business professionals who are developing their English communication skills

Fechas límite flexibles

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Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 3 de 4 en

Programa especializado: Inglés comercial

Nivel intermedio

Aprox. 32 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 3 de 4 en

Programa especializado: Inglés comercial

Nivel intermedio

Aprox. 32 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructores

Calificación del instructor

4,76/5 (140 calificaciones)

Ofrecido por

Universidad del Estado de Arizona

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

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Programa - Qué aprenderás en este curso

Calificación del contenido98%(6,681 calificaciones)

Semana

Semana 1

7 horas para completar

Product

Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.

7 horas para completar

6 videos (Total 34 minutos), 7 lecturas, 7 cuestionarios

6 videos

1.2 The Brainstorming Begins2m

1.4 Effective Brainstorming Techniques7m

1.7 Giving Opinions in Brainstorming5m

1.9 Group Dynamics: What Role Will You Play?4m

1.12 Agreeing/Disagreeing In Meetings4m

1.16 Week 1 Review9m

7 lecturas

1.1 Weekly Goals and Advice from Instructors10m

1.3 Vocabulary Preview10m

Directions for Submitting Audio or Video10m

1.5 Why Brainstorming Works Best Online10m

1.10 How Group Dynamics Affect Decisions10m

1.14 Expressing Opinions-Sentence Stems10m

1.20 Quizlet Vocabulary Practice: Product10m

5 ejercicios de práctica

1.6 Checkpoint: Brainstorming30m

1.8 Checkpoint: Giving Opinions in Brainstorming30m

1.11 Checkpoint: Group Dynamics30m

1.13 Checkpoint: Agreeing/Disagreeing In Meetings30m

1.19 Week 1 Test30m

Semana

Semana 2

6 horas para completar

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

6 horas para completar

6 videos (Total 33 minutos), 10 lecturas, 6 cuestionarios

6 videos

2.2 Survey Power2m

2.4 Writing Surveys That Get You Actionable Insights4m

2.7 Visually Communicate Data with Charts5m

2.11 Chart and Graph Interpretation5m

2.14 Graph and Chart Presentation7m

2.17 Week 2 Review8m

10 lecturas

2.1 Weekly Goals and Advice from Instructors10m

2.3 Vocabulary Preview10m

2.5 Writing Survey Questions: a Useful Blog Post10m

2.9 Welcome to the Age of Experience10m

BONUS: 5 Key Metrics Measuring Brand Loyalty10m

2.13 Perceptual Edge: Problems and Solutions for Graphs10m

BONUS - Eight Tips for Writing Effective Survey Questions10m

BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10m

BONUS - Writing Good Survey Questions Tips and Advice10m

2.20 Quizlet Vocabulary Practice: Product Perception10m

5 ejercicios de práctica

2.6 Checkpoint: Writing Effective Surveys30m

2.8 Checkpoint: Visual Communication - Charts30m

2.12 Checkpoint: Chart and Graph Interpretation30m

2.15 Checkpoint: Graph and Chart Presentation30m

2.19 Week 2 Test30m

Semana

Semana 3

5 horas para completar

Promotion

5 horas para completar

6 videos (Total 33 minutos), 8 lecturas, 5 cuestionarios

6 videos

3.2 BioDent Impressions1m

3.4 Perception in Visual Communication4m

3.6 Visual Communication Strategies6m

3.8 Concise Language for Social Media Marketing5m

3.11 Clever and Catchy with Caution5m

3.18 Week 3 Review10m

8 lecturas

3.1 Weekly Goals and Advice from Instructors10m

3.3 Vocabulary Preview10m

3.5 It's All Gooooooooood10m

3.9 Excellent PowerPoint Examples10m

3.13 Nuts & Bolts ~ What is a Tagline?10m

3.15 Creating your Personal Tagline Worksheet10m

3.16 Creating Your Personal Tagline EXAMPLE Worksheet10m

3.20 Quizlet Vocabulary Practice: Promotion10m

4 ejercicios de práctica

3.7 Checkpoint: Visual Communication30m

3.10 Checkpoint: Concise Language for Social Media Marketing30m

3.12 Checkpoint: Clever and Catchy with Caution30m

3.19 Week 3 Test30m

Semana

Semana 4

5 horas para completar

Persuasive Techniques

5 horas para completar

6 videos (Total 42 minutos), 8 lecturas, 4 cuestionarios

6 videos

4.2 Hooray for Social Media Marketing2m

4.4 Cialdini's Principles of Influence - Part 16m

4.7 Cialdini's Principles of Influence - Part 26m

4.11 Power of One Word6m

4.15 Influential Language8m

4.18 Week 4 Review12m

8 lecturas

4.1 Weekly Goals and Advice from Instructors10m

4.3 Vocabulary Preview10m

4.5 "Why?" It works!10m

4.9 Metaphor, A Persuasive Heavy Weight10m

BONUS: Cialdini in His Own Words10m

BONUS: Social Proof in Action10m

4.13 How to Get People to Do Stuff: Nouns or Verbs?10m

4.20 Quizlet Vocabulary Practice: Persuasive Techniques10m

4 ejercicios de práctica

4.8 Checkpoint: Principles of Influence30m

4.12 Checkpoint: Power of One Word30m

4.16 Checkpoint: Influential Language30m

4.19 Week 4 Test30m

Semana

Semana 5

8 horas para completar

Pitch

8 horas para completar

6 videos (Total 41 minutos), 16 lecturas, 7 cuestionarios

6 videos

5.2 Ready...Set...Pitch2m

5.4 Preparing your Presentation7m

5.8 Consultative Sales Presentations4m

5.15 Language for Sales Scripts8m

5.18 Impromptu Speaking/Elevator Pitch8m

5.25 Week 5 Review10m

16 lecturas

5.1 Weekly Goals and Advice from Instructors10m

5.3 Vocabulary Preview10m

5.5 Kinesics: Body Language for the Presenter10m

5.6 Presenting in English: Strategies for the Non-Native Speaker10m

BONUS: The Consultative Sales Approach10m

5.11 Interpreting Body Language for Sales10m

BONUS: Killer Presentations10m

5.16 Tips for Sales Scripting10m

5.19 Elevator Pitch: Make it Memorable with 4 Techniques10m

5.21 Keep them Listening with Transition Words10m

5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!10m

5.24 Love it! Outstanding Example of an Elevator Pitch10m

5.26 Steps to Preparing a Good Elevator Pitch10m

BONUS Excellent TEDTalk on Elevator Speech10m

BONUS Asking and Answering Questions10m

5.29 Quizlet Vocabulary Practice: Pitch10m

6 ejercicios de práctica

5.7 Checkpoint: Presentation Strategies30m

5.10 Checkpoint: Consultative Sales Presentations30m

5.17 Checkpoint: Language for Sales Scripts30m

5.20 Checkpoint: Impromptu Speaking/Elevator Pitch30m

5.23 Useful Phrases and Transitions30m

5.28 Week 5 Test30m

Semana

Semana 6

2 horas para completar

Review

2 horas para completar

1 video (Total 5 minutos), 1 lectura, 2 cuestionarios

Reseñas

4.7

166 reseña

5 stars
80,64 %
4 stars
16,12 %
3 stars
1,38 %
2 stars
0,76 %
1 star
1,07 %

Principales reseñas sobre BUSINESS ENGLISH: MARKETING AND SALES

por LB26 de nov. de 2019

Students that want to learn the basics of marketing and sales should refer to this course .

lectures in this videos are too good and perfect for understanding.I strongly recommend this course.

por SA30 de abr. de 2020

It was superb! A very exciting course with lots of cool content to read and the videos were small and brief containing just the required information.

por SK3 de abr. de 2020

It was a very good experience...and loved it.I hope to do more courses.The tutors were absolutely brilliant and did it in a enjoyed and entertainment manner.

por DD22 de nov. de 2020

This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!

Ver todas las reseñas

Acerca de Programa especializado: Inglés comercial

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Business English: Marketing and Sales

Acerca de este Curso

Instructores

Wanda Huber

Jenny Young

Beatriz Fuentes-Anderson

Andrea Mürau Haraway
Instructor principal

Jessica Cinco
Instructor principal

Ofrecido por

Universidad del Estado de Arizona

Programa - Qué aprenderás en este curso

Product

Product Perception

Promotion

Persuasive Techniques

Pitch

Review

Reseñas

Principales reseñas sobre BUSINESS ENGLISH: MARKETING AND SALES

Acerca de Programa especializado: Inglés comercial

Preguntas Frecuentes

Comienza o impulsa tu carrera profesional

Cursos y certificaciones populares

Colecciones y artículos populares

Obtén un título de grado o un certificado en línea

Coursera

Comunidad

Más

Business English: Marketing and Sales

Acerca de este Curso

Instructores

Wanda Huber

Jenny Young

Beatriz Fuentes-Anderson

Andrea Mürau HarawayInstructor principal

Jessica CincoInstructor principal

Ofrecido por

Universidad del Estado de Arizona

Programa - Qué aprenderás en este curso

Product

Product Perception

Promotion

Persuasive Techniques

Pitch

Review

Reseñas

Principales reseñas sobre BUSINESS ENGLISH: MARKETING AND SALES

Acerca de Programa especializado: Inglés comercial

Preguntas Frecuentes

Coursera Footer

Comienza o impulsa tu carrera profesional

Cursos y certificaciones populares

Colecciones y artículos populares

Obtén un título de grado o un certificado en línea

Coursera

Comunidad

Más

Andrea Mürau Haraway
Instructor principal

Jessica Cinco
Instructor principal