Acerca de este curso: If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: · Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills
Creada por: Arizona State University
Enseñado por: Andrea Mürau Haraway, International Educator
Arizona State University, Global Launch
Enseñado por: Wanda Huber, International Educator
Arizona State University Global Launch
Enseñado por: Jenny Young, International Educator
Arizona State University Global Launch
Enseñado por: Beatriz Fuentes-Anderson, International Educator
Arizona State University Global Launch
| Información básica | Curso 3 de 4 en Business English Specialization |
| Nivel | Intermediate |
| Compromiso | 6 weeks of study, 2-4 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Product
Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.
6 videos, 7 lecturas, 4 cuestionarios de práctica
- Leitura: 1.1 Weekly Goals and Advice from Instructors
- Leitura: 1.3 Vocabulary Preview
- Prompt de discussão: Meet and Greet: Introduce Yourself
- Leitura: Directions for Submitting Audio or Video
- Vídeo: 1.4 Effective Brainstorming Techniques
- Leitura: 1.5 Why Brainstorming Works Best Online
- Teste para praticar: 1.6 Checkpoint: Brainstorming
- Vídeo: 1.7 Giving Opinions in Brainstorming
- Teste para praticar: 1.8 Checkpoint: Giving Opinions in Brainstorming
- Vídeo: 1.9 Group Dynamics: What Role Will You Play?
- Leitura: 1.10 How Group Dynamics Affect Decisions
- Teste para praticar: 1.11 Checkpoint: Group Dynamics
- Vídeo: 1.12 Agreeing/Disagreeing In Meetings
- Teste para praticar: 1.13 Checkpoint: Agreeing/Disagreeing In Meetings
- Leitura: 1.14 Expressing Opinions-Sentence Stems
- Prompt de discussão: 1.15 Let's Discuss: Brainstorming Success Stories
- Vídeo: 1.16 Week 1 Review
- Avaliação entre colegas: 1.17 Apply Your Knowledge PART 1: Lead a BrainWriting Session (optional)
- Avaliação entre colegas: 1.18 Apply Your Knowldege PART 2: Analyzing Ideas and Reporting Out (optional)
- Leitura: 1.20 Quizlet Vocabulary Practice: Product
Calificado: 1.19 Week 1 Test
SEMANA 2
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
6 videos, 10 lecturas, 4 cuestionarios de práctica
- Leitura: 2.1 Weekly Goals and Advice from Instructors
- Leitura: 2.3 Vocabulary Preview
- Vídeo: 2.4 Writing Surveys That Get You Actionable Insights
- Leitura: 2.5 Writing Survey Questions: a Useful Blog Post
- Teste para praticar: 2.6 Checkpoint: Writing Effective Surveys
- Vídeo: 2.7 Visually Communicate Data with Charts
- Teste para praticar: 2.8 Checkpoint: Visual Communication - Charts
- Leitura: 2.9 Welcome to the Age of Experience
- Prompt de discussão: 2.10 Let's Discuss: Welcome to the Age of Experience
- Leitura: BONUS: 5 Key Metrics Measuring Brand Loyalty
- Vídeo: 2.11 Chart and Graph Interpretation
- Teste para praticar: 2.12 Checkpoint: Chart and Graph Interpretation
- Leitura: 2.13 Perceptual Edge: Problems and Solutions for Graphs
- Vídeo: 2.14 Graph and Chart Presentation
- Teste para praticar: 2.15 Checkpoint: Graph and Chart Presentation
- Leitura: BONUS - Eight Tips for Writing Effective Survey Questions
- Leitura: BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
- Leitura: BONUS - Writing Good Survey Questions Tips and Advice
- Prompt de discussão: 2.16 Let's Discuss: Outside The Box Puzzle
- Vídeo: 2.17 Week 2 Review
- Avaliação entre colegas: 2.18 Apply Your Knowledge Write a Survey Questionnaire (optional)
- Leitura: 2.20 Quizlet Vocabulary Practice: Product Perception
Calificado: 2.19 Week 2 Test
SEMANA 3
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
6 videos, 8 lecturas, 3 cuestionarios de práctica
- Leitura: 3.1 Weekly Goals and Advice from Instructors
- Leitura: 3.3 Vocabulary Preview
- Vídeo: 3.4 Perception in Visual Communication
- Leitura: 3.5 It's All Gooooooooood
- Vídeo: 3.6 Visual Communication Strategies
- Teste para praticar: 3.7 Checkpoint: Visual Communication
- Vídeo: 3.8 Concise Language for Social Media Marketing
- Leitura: 3.9 Excellent PowerPoint Examples
- Teste para praticar: 3.10 Checkpoint: Concise Language for Social Media Marketing
- Vídeo: 3.11 Clever and Catchy with Caution
- Teste para praticar: 3.12 Checkpoint: Clever and Catchy with Caution
- Leitura: 3.13 Nuts & Bolts ~ What is a Tagline?
- Prompt de discussão: 3.14 Let's Discuss: Unintentionally Funny Taglines
- Leitura: 3.15 Creating your Personal Tagline Worksheet
- Leitura: 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
- Avaliação entre colegas: 3.17 Apply Your Knowledge What's Your Tagline? (optional)
- Vídeo: 3.18 Week 3 Review
- Leitura: 3.20 Quizlet Vocabulary Practice: Promotion
Calificado: 3.19 Week 3 Test
SEMANA 4
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
6 videos, 8 lecturas, 3 cuestionarios de práctica
- Leitura: 4.1 Weekly Goals and Advice from Instructors
- Leitura: 4.3 Vocabulary Preview
- Vídeo: 4.4 Cialdini's Principles of Influence - Part 1
- Leitura: 4.5 "Why?" It works!
- Prompt de discussão: 4.6 Let's Discuss: "Why" It Works.
- Vídeo: 4.7 Cialdini's Principles of Influence - Part 2
- Teste para praticar: 4.8 Checkpoint: Principles of Influence
- Leitura: 4.9 Metaphor, A Persuasive Heavy Weight
- Prompt de discussão: 4.10 Let's Discuss: Metaphor Hunting
- Leitura: BONUS: Cialdini in His Own Words
- Leitura: BONUS: Social Proof in Action
- Vídeo: 4.11 Power of One Word
- Teste para praticar: 4.12 Checkpoint: Power of One Word
- Leitura: 4.13 How to Get People to Do Stuff: Nouns or Verbs?
- Prompt de discussão: 4.14 Let's Discuss: How to Get People to do Stuff: Nouns or Verbs?
- Vídeo: 4.15 Influential Language
- Teste para praticar: 4.16 Checkpoint: Influential Language
- Prompt de discussão: 4.17 Let's Discuss: Scarcity - Cialdini in My Life
- Vídeo: 4.18 Week 4 Review
- Leitura: 4.20 Quizlet Vocabulary Practice: Persuasive Techniques
Calificado: 4.19 Week 4 Test
SEMANA 5
Pitch
Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.
6 videos, 16 lecturas, 5 cuestionarios de práctica
- Leitura: 5.1 Weekly Goals and Advice from Instructors
- Leitura: 5.3 Vocabulary Preview
- Vídeo: 5.4 Preparing your Presentation
- Leitura: 5.5 Kinesics: Body Language for the Presenter
- Leitura: 5.6 Presenting in English: Strategies for the Non-Native Speaker
- Teste para praticar: 5.7 Checkpoint: Presentation Strategies
- Vídeo: 5.8 Consultative Sales Presentations
- Leitura: BONUS: The Consultative Sales Approach
- Prompt de discussão: 5.9 Compete with Competitors not Customers
- Teste para praticar: 5.10 Checkpoint: Consultative Sales Presentations
- Leitura: 5.11 Interpreting Body Language for Sales
- Prompt de discussão: 5.12 Let's Discuss: Interpreting Your Body Language
- Prompt de discussão: 5.13 Let's Discuss: Body Language Analysis, Pursuit of Happyness Interview
- Leitura: BONUS: Killer Presentations
- Vídeo: 5.15 Language for Sales Scripts
- Leitura: 5.16 Tips for Sales Scripting
- Teste para praticar: 5.17 Checkpoint: Language for Sales Scripts
- Vídeo: 5.18 Impromptu Speaking/Elevator Pitch
- Leitura: 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
- Teste para praticar: 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
- Leitura: 5.21 Keep them Listening with Transition Words
- Leitura: 5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!
- Teste para praticar: 5.23 Useful Phrases and Transitions
- Leitura: 5.24 Love it! Outstanding Example of an Elevator Pitch
- Vídeo: 5.25 Week 5 Review
- Leitura: 5.26 Steps to Preparing a Good Elevator Pitch
- Avaliação entre colegas: 5.27 Apply Your Knowledge Give us Your Elevator Pitch (optional)
- Leitura: BONUS Excellent TEDTalk on Elevator Speech
- Leitura: BONUS Asking and Answering Questions
- Leitura: 5.29 Quizlet Vocabulary Practice: Pitch
Calificado: 5.28 Week 5 Test
SEMANA 6
Review
In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.
1 video, 1 lectura
- Avaliação entre colegas: 6.1 Free Content Brings Me To You (optional)
- Leitura: 6.4 References
Calificado: 6.3 FINAL TEST
Preguntas Frecuentes
Cómo funciona
Trabalho
Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.
Ajuda dos seus colegas
Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.
Certificados
Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.
Creadores
Arizona State University
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
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