With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
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Habilidades que obtendrás
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
- 5 stars56,35 %
- 4 stars25,84 %
- 3 stars9,74 %
- 2 stars2,11 %
- 1 star5,93 %
Principales reseñas sobre MEANINGFUL MARKETING INSIGHTS
Sometimes a bit heavy on the math but overall a very good analysis of how data and analytics are applied to real world marketing scenarios. One of the best structured courses I've taken on Coursera.
Very interesting course with lots of career pertinent information and learning.
well explained. It would be more good if an entirely new worksheet is given for work at the end of course
A quant driven course. Very well explained with lengthy examples and enough practice material.
Acerca de Programa especializado: Foundations of Marketing Analytics
In this specialization you will learn how to:
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