Acerca de este Curso
4.4
110 calificaciones
25 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 14 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Basic Descriptive StatisticsData AnalysisMicrosoft ExcelMarketing
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 14 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
1 hora para completar

Meet Dr. Schweidel & Course Overview

In this module, students will be introduced to the instructor, Dr. David Schweidel and get and overview of the course. ...
Reading
1 video (Total 3 minutos), 2 readings
Video1 video
Reading2 lecturas
Getting Started10m
A Note About Exercises & Quizzes10m
Semana
2
Horas para completar
2 horas para completar

Exploring your Data with Visualization and Descriptive Statistics, Part 1

Modules 2 and 3 focus on identifying appropriate descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as recoding data using reference commands to prepare it for analysis. Additionally, you will manipulate and summarize data using pivot tables in Excel, produce visualizations that are appropriate based on the type of data being analyzed, and interpret statistics and visualizations to draw conclusions to address relevant marketing questions....
Reading
4 videos (Total 43 minutos), 3 readings, 1 quiz
Video4 videos
Course Goals & Example 2: Performing Arts Centers8m
Organizing Data10m
The Motion Picture Industry12m
Reading3 lecturas
How Companies Learn Your Secrets10m
Big Data in the Big Apple10m
Motion Picture Industry Example Data Set10m
Quiz1 ejercicio de práctica
Module 2 Quiz25m
Semana
3
Horas para completar
2 horas para completar

Exploring your Data with Visualization and Descriptive Statistics, Part 2

Modules 2 and 3 focus on identifying appropriate descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as recoding data using reference commands to prepare it for analysis. Additionally, you will manipulate and summarize data using pivot tables in Excel, produce visualizations that are appropriate based on the type of data being analyzed, and interpret statistics and visualizations to draw conclusions to address relevant marketing questions....
Reading
5 videos (Total 48 minutos), 3 readings, 1 quiz
Video5 videos
Displaying Conditional Distributions4m
Analyzing Qualitative Variables3m
Steps in Constructing Histograms11m
Common Descriptive Statistics for Quantitative Data14m
Reading3 lecturas
Giving Viewers What They Want10m
Why Personalization is Key for Content Marketing5m
Assignment: Survey Analysis Assignment25m
Quiz1 ejercicio de práctica
Module 3 Quiz30m
Semana
4
Horas para completar
2 horas para completar

Regression Analysis for Marketing Data

In this module, you will be asked to determine the appropriate type of regression for different types of marketing data and will perform regression analysis to assess the impact of marketing actions on outcomes of interest, such as sales, traffic, and brand choices. You will also be asked to interpret regression output to understand overall model performance and importance of different predictors, as well as make predictions using the appropriate regression model....
Reading
4 videos (Total 41 minutos), 2 readings, 1 quiz
Video4 videos
Introduction to Customer Analytics10m
Customer Choices Drive Business Decisions9m
Illustrating Customer Analytics in Excel11m
Reading2 lecturas
How to Find Your Most Valuable Customers20m
Assignment: Customer Acquisition Example25m
Quiz1 ejercicio de práctica
Module 4 Quiz25m
4.4
25 revisionesChevron Right

Principales revisiones

por HKJan 3rd 2017

Excellent course! Very hands on with right level of theory and application. Prof. Schweidel is obviously an expert in this field.

por JDAug 29th 2017

This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.

Instructor

Avatar

David Schweidel

Associate Professor of Marketing
Goizueta Business School

Acerca de Emory University

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity....

Acerca del programa especializado Foundations of Marketing Analytics

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

Preguntas Frecuentes

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  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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