With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
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Habilidades que obtendrás
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
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Principales reseñas sobre MEANINGFUL MARKETING INSIGHTS
Great content. The hands-on approach and the use of actual tools with basic software are just great.
Very useful. I highly recommend it. Great Excel exercises, many ways to practice it and learn it.
Professor Schweidel is remarkable and makes complicated topics clear and easy!
This course provided practical hands-on approach to understanding basics of marketing forecasting.
A quant driven course. Very well explained with lengthy examples and enough practice material.
Acerca de Programa especializado: Foundations of Marketing Analytics
In this specialization you will learn how to:
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