Acerca de este Curso
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Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 2-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English)
User
Los estudiantes que toman este Course son
  • Marketing Specialists
  • Marketers
  • Marketing Analysts
  • Entrepreneurs
  • Translators

Qué aprenderás

  • Check

    Use keyword research to select best keywords to optimize your website in search results

  • Check

    Examine how to analyze, organize, create, and build content utilizing various strategies

  • Check

    Use best practices to develop a high quality local SEO approach

  • Check

    Develop a solid approach for achieving a productive and successful relationship with your client

Habilidades que obtendrás

Keyword ResearchMarketingContent MarketingMathematical Optimization
User
Los estudiantes que toman este Course son
  • Marketing Specialists
  • Marketers
  • Marketing Analysts
  • Entrepreneurs
  • Translators

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Aprox. 14 horas para completar

Sugerido: 4 weeks of study, 2-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
5 horas para completar

Introduction

12 videos (Total 53 minutos), 1 lectura, 1 cuestionario
12 videos
Applying Keyword Research Introduction48s
Why do a Competitive Analysis?2m
How to Perform a Competitive Keyword Analysis5m
Analyzing Your Competition6m
Develop a Plan to Compete10m
Competing With Page Level Information4m
Dealing with Larger Sites4m
Mapping Keywords to Pages3m
Questions to Ask3m
Keyword Mapping Processes4m
Creating a Keyword Map for Clients4m
1 lectura
A Note from UC Davis10m
1 ejercicio de práctica
Optimizing A Website For Search20m
Semana
2
7 horas para completar

Advanced On-Page SEO

12 videos (Total 62 minutos), 1 cuestionario
12 videos
Benefits of a Competitive Content Analysis3m
Dissecting the Competitive Content Analysis3m
What Kind of Content Will Resonate with Your Customers?4m
Conducting an Internal Content Audit2m
How to Begin Your Content Analysis5m
Organizing and Evaluating Content6m
Creating a Strategy for Optimizing Content3m
Domain Level Content Strategy7m
What Makes Content Great?7m
Different Types of Content and How to Use Them8m
Creating Impactful Content6m
1 ejercicio de práctica
Advanced On-page SEO20m
Semana
3
5 horas para completar

Local SEO

10 videos (Total 55 minutos), 2 cuestionarios
10 videos
Why's Local SEO Important?2m
Local SEO History3m
Current Local SEO Landscape3m
Organic Search Versus Paid Advertising5m
Google My Business!8m
Improving Your Local Visibility10m
Importance of Off-site Citations4m
Quality Off-site Link Building8m
Importance of Customer Reviews7m
1 ejercicio de práctica
Local SEO20m
Semana
4
7 horas para completar

Creating an SEO Campaign

10 videos (Total 51 minutos), 1 cuestionario
10 videos
Scoping an SEO Project5m
Proving Your Value to Potential Clients6m
Managing Client Expectations8m
Asking the Right Questions7m
Importance of Achieving Quick Wins2m
Developing SMART Project Goals4m
Establishing Benchmarks and Tracking Metrics8m
Reporting Progress to Your Client5m
Course Summary1m
1 ejercicio de práctica
Creating an SEO Campaign20m
4.7
135 revisionesChevron Right

50%

comenzó una nueva carrera después de completar estos cursos

52%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

12%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Optimizing a Website for Search

por SHSep 3rd 2019

This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.

por SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

Instructor

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

Acerca de Universidad de California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Acerca de Programa especializado Search Engine Optimization (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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