How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
Este curso forma parte de Programa especializado: Pricing Strategy Optimization
Ofrecido Por

Acerca de este Curso
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.
Habilidades que obtendrás
- Cost-Based Pricing
- Channel and Direct-to-Consumer Pricing
- Pricing Strategies
- Price Discrimination
- Price Elasticity Of Demand
Some familiarity with business is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Pricing Fundamentals
Price Discrimination
Common Pricing Metrics: Elasticities
Channel and Direct-to-Consumer Pricing
Reseñas
- 5 stars83,72 %
- 4 stars13,14 %
- 3 stars2,03 %
- 2 stars0,15 %
- 1 star0,93 %
Principales reseñas sobre COST AND ECONOMICS IN PRICING STRATEGY
A great refresher course that allowed me to get back into the pricing calculations with ease. It can be challenging if you are not familiar with the statistical calculations.
I would have loved if we were able to see a complete example, similar to the one we have done in the end of the course.
Amazing! price has been most of the time an uncertainty . This course gives you the learning you need for allocating pricing strategies to the right business scenario
The course is well planed and easy to absorb. The example is clear to understand plus, the formula is well used along side with real life example.
Acerca de Programa especializado: Pricing Strategy Optimization

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