Acerca de este Curso

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Resultados profesionales del estudiante

29%

comenzó una nueva carrera después de completar estos cursos

38%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

21%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

Some familiarity with business is helpful, but not required.

Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Rumano

Qué aprenderás

  • How to apply knowledge of basic economics to make better pricing decisions

  • How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits

  • How to calculate three types of price elasticities to determine the impact of price on demand

  • How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.

Habilidades que obtendrás

Cost-Based PricingChannel and Direct-to-Consumer PricingPricing StrategiesPrice DiscriminationPrice Elasticity Of Demand

Resultados profesionales del estudiante

29%

comenzó una nueva carrera después de completar estos cursos

38%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

21%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

Some familiarity with business is helpful, but not required.

Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Inglés (English), Rumano

ofrecido por

Logotipo de Universidad de Virginia

Universidad de Virginia

Logotipo de BCG

BCG

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up94%(3,340 calificaciones)Info
Semana
1

Semana 1

3 horas para completar

Pricing Fundamentals

3 horas para completar
13 videos (Total 55 minutos), 4 lecturas, 3 cuestionarios
13 videos
Three Pricing Lenses4m
What to Expect This Week1m
Basic Metrics of Pricing: Margins and Markups5m
The Relationship Between Price and Quantity: Demand Schedules5m
The Relationship between Price and Quantity: Functional Form5m
Cost, Cost Variations and Supply Curves4m
Auctions as a Pricing Mechanism3m
English Auctions3m
Dutch Auctions3m
Sealed Bid Auctions6m
B2B Auctions7m
Module 1 Takeaways59s
4 lecturas
Course Overview & Requirements10m
Survey10m
Using Discussion Forums to Deepen Your Learning10m
Top Ten Learner Tips10m
3 ejercicios de práctica
Practice Quiz on Basic Economics18m
Practice Quiz on Auctions12m
Week 1 Pricing Fundamentals Quiz36m
Semana
2

Semana 2

2 horas para completar

Price Discrimination

2 horas para completar
12 videos (Total 40 minutos), 1 lectura, 4 cuestionarios
12 videos
Cost-plus Pricing5m
Price Discrimination Based on Cost Variation4m
Price and Margin Waterfall4m
Product Line Pricing Principles4m
Product Line Pricing: Paper Towels6m
Product Line Pricing: Ketchup5m
Product Line Pricing: Principle 31m
Other Incentives That Lower Costs3m
Field Trip to Kroger's Ketchup Aisle: The Heinz Case1m
Heinz Case Debrief1m
Module 2 Takeaways54s
1 lectura
Case Study: Heinz Ketchup: Pricing the Product Line15m
4 ejercicios de práctica
Practice Quiz on Cost-plus Pricing15m
Quiz on the Heinz Case20m
Practice Quiz on Product Line Pricing15m
Week 2 Quiz on Price Discrimination30m
Semana
3

Semana 3

2 horas para completar

Common Pricing Metrics: Elasticities

2 horas para completar
13 videos (Total 67 minutos)
13 videos
Calculating Regressions9m
Interpreting Regression Outputs5m
Price Elasticities8m
Cross-Price Elasticity6m
Income Elasticity4m
Drivers of Price Elasticity3m
Drivers of Price Elasticity: Market Share4m
Drivers of Price Elasticity: Competitors' Prices4m
Calculus: Taking a Derivative3m
Price Optimization Considering Demand8m
Price Optimization Example4m
Module 3 Takeaways1m
3 ejercicios de práctica
Practice Quiz: Regressions12m
Practice Quiz on Price Elasticities15m
Week 3 Quiz on Price Elasticities30m
Semana
4

Semana 4

5 horas para completar

Channel and Direct-to-Consumer Pricing

5 horas para completar
16 videos (Total 77 minutos), 1 lectura, 5 cuestionarios
16 videos
Double Marginalization9m
Channel Pricing3m
Using Time Value of Money to Evaluate a Project3m
Using Time Value of Money to Compare Different Projects4m
Customer Lifetime Value (CLV)8m
Measuring CLV3m
Measuring CLV Examples7m
Purchase Occasion Probabilities9m
Case Application: Retail Relay Intro1m
Case Application: Retail Relay Debrief1m
Marginal Cost Pricing Defined2m
Marginal Cost Pricing Airline Industry Example5m
Peak Load Pricing3m
Index-Based Pricing5m
Module 4 Takeaways1m
1 lectura
Case Study: Retail Relay10m
4 ejercicios de práctica
Retail Relay Case Quiz20m
Practice Quiz on Double Marginalization, Time Value of Money, and CLV15m
Practice Quiz on Pricing Methods15m
Week 4 Quiz on Channel and Direct-to-Consumer Pricing30m

Revisiones

Principales revisiones sobre COST AND ECONOMICS IN PRICING STRATEGY

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Acerca de Programa especializado: Pricing Strategy Optimization

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

Preguntas Frecuentes

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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