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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

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6,109 calificaciones
1,751 reseña

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas

SW

7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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por Vismaya V

2 de oct. de 2020

good

por Harvinder S

27 de sep. de 2020

good

por MANISH K C

25 de sep. de 2020

nice

por Engr. S A

17 de sep. de 2020

Best

por AYAN B

27 de ago. de 2020

NICE

por Manasi V

6 de ago. de 2020

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por shamma a a

21 de jul. de 2020

than

por Pankaj R

10 de jul. de 2020

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por Suryansh S

3 de jul. de 2020

nice

por GOURAV C G

2 de jul. de 2020

good

por Janak D

22 de jun. de 2020

best

por Akhil J

24 de may. de 2020

Nice

por Ajayraj J

3 de may. de 2020

good

por Samuel T

27 de abr. de 2020

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por Bhushan P

21 de abr. de 2020

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por Vaibhav M

19 de dic. de 2019

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por Shubham K

19 de may. de 2019

nice

por Xu T

11 de oct. de 2017

good

por Thanh L T

6 de jun. de 2017

Good

por Bastian G

28 de jun. de 2020

TOP

por Binoy B

7 de jun. de 2020

Wow

por ABHISHEK K

28 de may. de 2020

Ok

por Mayank M

20 de nov. de 2017

cd

por Mithun C V

14 de jun. de 2020

-

por Pawan G

29 de may. de 2020

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