7 de may. de 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
10 de may. de 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
24 de sep. de 2016
Very interesting, very interactive course. I have learnt a lot of new concepts in marketing analytics and it accentuates my willingness to continue my learning in this area. Thank you for the great content!
por SENTHILKUMAR R•
9 de ago. de 2020
Good course. I liked it. This is my first course in online. I had good learning during covid 19 pandemic. Thanks to Mr.Rajkumar, University of Virginia and Coursera platform to do this course successfully
por Tanya S•
11 de ago. de 2019
Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process
por Stuti G•
25 de abr. de 2020
This is a great and engaging course to learn about brand equity, brand architecture, CLV, marketing experiments and regression analysis. However, not a complete guide for marketing analytics.
por Bruno R•
8 de ene. de 2017
It's a very interesting course. demands study and it has some real life examples that may be really useful. Nevertheless, it could work on more actionable tools for the daily management.
por Sathish P•
22 de jun. de 2017
The course gives a very good outline to the basics of marketing analytics and its applications. Not time consuming and application oriented. Would recommend it definitely for starters.
por dhruvi s•
2 de jun. de 2020
I feel the concepts taught are insightful but the professor was not able to convey them properly. I had to google / watch additional Youtube videos in order to get the concepts clear.
por Harinee R•
5 de may. de 2020
This is a tedious course with real hands on experience. Kept me on toes with challenging concepts and quizes. Great and challenging experience on the whole. Thank you very much Raj!
por Mohammad F•
15 de ene. de 2022
Instructor has explained the concepts in the best possible manner. But it would be nice if the Regression was explained in more detail such as how the regression output is achieved.
por Jingyun L•
31 de jul. de 2020
It would be better if prof can provide more updated (it is 2020 now) practical (some lecture is just a brief introduction, I would like to learn more about how to use it) knowledge.
por Ashish A•
26 de jul. de 2020
Its a nice course where we get insight about different strategies used in marketing to calculate sales and how to increase the sales using previous data with little bit of formulas.
por Sophie S•
7 de nov. de 2020
I wished the course was created more recently, since technology and marketing changed a lot over the last few years. Other than that I enjoyed the very clear explanations a lot!
por Ong T G K•
11 de sep. de 2020
The Professor is very humorous and the content is very close to the topic and very useful, practical for audiences. The given examples are quite clear and easy to understand.
por Amanda R•
31 de ago. de 2020
super effective ways of learning with raj. Clear explanation and to the point. Helpful quiz and examples through out the course. maybe less peergraded assignment be great.
por Anoop K N•
28 de may. de 2020
Very good Course In Marketing Management. Covers all analytical aspects of marketing with real world examples. A must do course for someone who want to practice marketing.
por Maryam N•
8 de may. de 2020
The Materials of this course were good and somehow new; however, the professor's method of teaching was weird! maybe he thought the average age of the audience is 18-20!!
por Bonaventura R B•
11 de jun. de 2020
Great tutor and topic. I think a few words can be enhance with daily example like regression calculation. Overall it was great experience to be here. Cheers to vegetable
por Marcelo R C•
29 de may. de 2020
I'm giving it 4 stars because there are parts that seemed a little bit rushed. The course could have accomplished much more if some details were explained in more depth.
por Kritika K•
6 de abr. de 2020
More practice Questions should be there. Also the week-4 content is not that clear due to lack of exact differentiating words. More examples should be included in that.
por Helen F•
24 de feb. de 2022
Well structured course. It's a bit hard for me to understand questionaries since English is not my mother language. Maybe, having further written material should help.
por Devansh k G•
7 de jun. de 2020
this course teaches you lots of things. Especially for the people who relate to the marketing and sales field. I enjoyed this course a lot and learned a lot of things.
por Santiago L•
13 de dic. de 2017
Very good! Some maths aren't fully detailed so it's hard to know some of the mechanics used but overall this course gives very good insights on Marketing Analytics!
por Andrew T•
27 de jul. de 2020
Good instructor. He explained the concept well, but he needs to demonstrate how we can apply it in real life. He needs to make the calculation part easier to learn
por Rahul B•
23 de abr. de 2022
Very insightful course with some practical implementation of concepts of both Marketing and Analytics. The graded assignment was very practical and interesting.
por pranit k•
14 de mar. de 2020
course is awesome but it could be more analytical. more algorithms could have explained in addition to regression. Over all its good. waiting for my certificate