Name: Análisis de marketing
Brand: Universidad de Virginia
Availability: OnlineOnly
Rating: 4.7 (1748 reviews)

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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

4.7

estrellas

6,097 calificaciones

•

1,748 reseña

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas

7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1576 - 1600 de 1,745 revisiones para Análisis de marketing

por Lauran H

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4 de abr. de 2016

Excellent overview class! Highly recommend!

por Kaiquan M

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24 de may. de 2020

good introduction to marketing analytics

por Safi A Y

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7 de may. de 2020

Effective course but difficult content.

por avaneesh k

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28 de abr. de 2019

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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

Acerca del Curso

Principales reseñas

1576 - 1600 de 1,745 revisiones para Análisis de marketing

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Comienza o impulsa tu carrera profesional

Buscar temas populares

Cursos y artículos populares

Obtén un título de grado o un certificado en línea

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Comunidad

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